INNOVATION STRATEGY

INSPIRATION & IDEAS FROM THE #1 TREND COMMUNITY

CREATE THE FUTURE

Let's create a more inspired world! Over the last 19 years, we've worked on 12,828 projects with 1,245 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.

Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,215 innovation interviews and keynotes.

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Nostalgia's Cultural Impact

With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.

Co-Creating With Consumers

Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.

The Importance of Authenticity

Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.

Cross-Functional Innovation

With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.

Flavor as an Experience

A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.

Organic Team Crowdsourcing

As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.

Cross-Disciplinary Innovation

With past roles in both product development and loyalty marketing, Kevin Swanson has worked on innovation at Hallmark for over 15 years. Believing in the value of cross-disciplinary innovation teams, Swanson walks us through his ideation process and the rituals he relies on to reset creativity and overcome challenges.

The Value of Consumer Interaction

In addition to encouraging collaborative innovation as Clearly's CEO, Arnaud Bussieres is also passionate about helping to eliminate poor vision globally -- something Clearly's parent company Essilor has been prioritizing since its inception.

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Innovation Strategy Interviews

Exploring the Frontiers of Beauty Science

An Interview with Elisabeth Bouhadana - Elisabeth Bouhadana, the Scientific Director of L’Oréal Paris Worldwide, graciously shares her insights into the fusion of science and beauty, revealing how innovation propels the industry...

Redefining Beauty Through Innovation

An Interview with Soo Joo Park - In the ever-evolving world of beauty and fashion, where the quest for the next groundbreaking innovation never ceases, Soo Joo Park stands as a beacon of modernity and creativity. As a South Korean...

Innovating with Intention

An Interview with Andrea Morris, Founder, b, halfmoon - As the founder of b, halfmoon, Andrea Morris has over 20 years of experience in marketing and business development, coupled with a deep understanding of yoga. Morris is motivated by vision and...

Revolutionizing Automotive Retail

An Interview with Eric Marshall, Director, Genesis Motors Canada - A Canadian native, Eric Marshall has been integral to Hyundai Auto Canada Corp. since 2015, initially as a product manager. Transitioning to Genesis Motors Canada in 2016, he rose to national sales...

Pioneering Innovation in Foodservice

An Interview with Jamil Bouchareb, Founder and CEO of Restaurantware - Jamil Bouchareb is the visionary founder and CEO of Restaurantware, pioneering innovation in foodservice supplies with a focus on sustainability. Inspired by his upbringing in his parents’...

Elevating Budget Travel

An Interview with Einar Örn Ólafsson, CEO of PLAY airlines - Einar Örn Ólafsson is the CEO of PLAY airlines, previously serving as chairman of the board at the company. Einar has been involved in the operation of numerous companies, both as an investor,...

Reshaping the Fragrance Industry

An Interview with Mara Dumski, Chief Fragrance Experience Officer, Pura - Pura’s Chief Fragrance Experience Officer Mara Dumski is leading the way in the home fragrance sector. Joining Pura in 2019 as VP of Fragrance and now serving as Chief Fragrance Experience...

Revolutionizing Fertility Tech

An Interview with Melody Adhami, CEO, Pollin Fertility - Melody Adhami is co-founder and CEO of Pollin Fertility, an innovative health-tech company in Toronto that operates leading fertility clinics powered by its proprietary software designed to increase...

Pioneering Ayurvedic Beauty

An Interview with Lisa Mattam, CEO & Founder, Sahajan - Lisa Mattam, the visionary behind Sahajan, serves as its Founder and CEO, leading the charge in revolutionizing the beauty industry with Ayurvedic principles and clean formulations that yield proven...

Empowering Female Leadership

An Interview with Sherri Stevens, Owner and CEO of Women's Executive, Network (WXN) - In the vibrant landscape of Canadian entrepreneurship and women’s leadership, Sherri Stevens stands as a beacon of innovation, empowerment, and excellence. As the Owner and CEO of Women’...

Solving the Global Plastic Crisis

An Interview with Suvi Haimi,, CEO and Co-founder, Sulapac Ltd - Suvi Haimi is the CEO and Co-founder of Sulapac Ltd, an award-winning material innovation company bringing solutions to the global plastic crisis. 1. What does innovation mean to you? The only way...

Investing in Sustainable Accessories

An Interview with Elizabeth Hardy, Owner and Designer, Espe - My entire career working in fashion has led me to Espe. After 25 years as a CEO of an international fashion brand, I decided it was time to start something of my own. Espe was born from my lifelong...

Seeking Guidance from Nature

An Interview with Colleen Cirillo, Environmental Educator, and Butterflyway Project Lead, David Suzuki Foundation - The Butterflyway Project is a citizen-led movement growing highways of habitat for bees and butterflies across Canada. In 2017, David Suzuki Foundation initiated the Butterflyway Project, and its...

The Power of Curiosity

An Interview with Phil De Luna, Chief Carbon Scientist and Head of, Engineering, Deep Sky - Phil De Luna is Chief Carbon Scientist and Head of Engineering at Deep Sky, a carbon removals developer building large scale infrastructure to reverse climate change. Prior to Deep Sky, Phil led...

Crafting Memorable Experiences

An Interview with Marsha Flanagan, CEO, International Association of Exhibitions & Events (IAEE) - Marsha Flanagan is the dynamic President and CEO of the International Association of Exhibitions and Events (IAEE), a prominent US-based trade association. With a mission to globally champion the...

Prioritizing Quality Ingredients

An Interview with TJ Rooney, President of Loacker North America - As the President of Loacker North America, TJ Rooney oversees operations at the company, bringing five years of experience with Loacker and a robust two-decade background at Nabisco/Kraft/Mondelez,...

The Future of Botanicals

An Interview with Susanne Caspar and Umberto Ciriello,, CEO and Chief R&D Officer at Linnea - With over 40 years of industry experience, Linnea stands as a trusted brand in pharmaceuticals. Founded in 1982 and based in Ticino, Switzerland, their GMP certified facility ensures top-notch...

Leveraging Consumer Feedback

An Interview with Carolina Ardila, Consumer Strategic Insights, Manager & Natalia Gadioli, Head of New Business, Kimberly-Clark - Carolina Ardila: A seasoned Marketeer and Market Researcher with a Masters in Marketing Management, Carolina Ardila is the LATAM Consumer Strategic Insights Leader for Adult & Feminine Care at...

Human-Centric Innovation

An Interview with Gabrielle Walker, R&D Scientist, PepsiCo - As an R&D Scientist at PepsiCo, Gabrielle Walker drives early-stage innovation within and relies on design thinking to lead the way. Her experience spans benchtop and conceptual work, along with...

Finding Unexpected Opportunities

An Interview with Lee Barnsley, Global Design Officer, Reckitt - A seasoned design leader with 25+ years of global experience across agency and client roles, Lee Barnsley is the Global Design Officer at Reckitt. He has successfully managed creative agencies, in-...

Innovation Strategy Articles

Editorial Snapshot

This Week's Most Innovative Trends - April 24, 2024 - Sustainability and social justice are top priorities in today’s world, and innovative collaborations across industries are driving real change. Take Special Projects’ “Eco Lenses&#...

Future Festival Spring Promotion

Don’t Miss our Ticket + Hotel Bundle Offer! - Get excited for Future Festival World Summit 2024 and secure your place with our exclusive conference offer! We’re excited to unveil our Ticket + Hotel Bundle, providing three nights of...

Editorial Snapshot

This Week's Most Innovative Trends - April 18th, 2024 - As we stride into an era where technology enhances personal empowerment, the fusion of innovation and self-care reveals exciting possibilities. The Humane AI Pin exemplifies this trend, described as...

Mindful Consumption

Trend Hunter's Now Trending Video Series Dives into Lifestyle & Wellness - Trend Hunter’s newest Now Trending series, Mindful Consumption, covers the lastest trends in lifestyle and wellness. This video examines how consumer attitudes are shifting to focus on...

Editorial Snapshot

The Most Innovative Trends this Week - March 13, 2024 - In a world where the marvels of the cosmos meet the evolution of the workplace, innovation shines in both education and professional development. NASA’s unveiling of new Solar Eclipse poster...

Editorial Snapshot

The Most Innovative Trends this Week - March 28, 2024 - In an era where technology meets empathy, groundbreaking innovations are making waves in healthcare and emotional support. Nvidia’s collaboration with Hippocratic AI introduces AI Nurses,...

Unleashing the Innovators Within

The Power of Intrapreneurship and its Benefits - In today’s dynamic business landscape, where agility and adaptability are paramount, large organizations are increasingly seeking ways to unleash the entrepreneurial spirit within their...

Editorial Snapshot

The Most Innovative Trends this Week - March 13, 2024 - In an age where creativity meets convenience, even the most everyday challenges are met with innovative solutions that spark joy and add ease to our lives. Take, for example, the clever partnership...

Editorial Snapshot

The Most Innovative Trends this Week - February 27, 2024 - In a world where the unexpected becomes the norm, the fusion of industries brings about innovations that capture our imagination in the most delightful ways. Picture this: the iconic tastes of...

Decoding Evolution in Wellness

Trend Hunter's Latest Webinar Dives Into AI and Modern Wellness - In Trend Hunter’s latest webinar, Wellness Evolution, the company dives into the recent trends and notable technologies in the wellness space. The session was streamed live on February 22nd,...

Navigating the Future of Tech

Explore the Top Tech Trends of 2024 - In the ever-evolving landscape of consumer technology, staying ahead of the curve is crucial for businesses and innovators alike. As we delve into 2024, we have identified key trends that are set to...

More Playlists

02:51

Intro to Future-Proofing Work Culture

In this module, Trend Hunter's Chief Culture Officer, Jaime Neely, re-...

04:29

New Business Models and Instant Entrepreneurship

With the internet fueling the direct-to-consumer market, it's easier t...

12:48

The 4 Levels of Opportunity Hunting

Whether you’re an entrepreneur, artist, beureaucrat, or marketer, yo...

10:39

Consumer Mindset

This module will look at how brands are building consumer trust by pub...

Innovation Keynotes from Our Futurists

Jeremy Gutsche

New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker

One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.

Armida Ascano

Chief Content Officer
Innovation Facilitator for 100+ Top Brands

One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.

Jonathon Brown

Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders

As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.

Ady Floyd

VP Client Success
Advisor to 50+ Leading Brands

Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.

Gil Cohen

SVP, Client Success
Author of more than 3,000 Trend Articles

Gil Cohen is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.

Jaime Neely

President
Project Lead for the Innovation Assessment

As Trend Hunter’s President, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.

Courtney Scharf

Chief Client Officer
Managed 8,000 Custom Trend Projects

Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.

Sean Watson

Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders

As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.

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Award-Winning Innovation Books
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Innovation Assessment
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Innovation Keynotes

The Secret to Being a Successful Freelancer

Personalizing Online Retail

How Sleep Affects Your Emotions: Matt Walker's Video is Part of TED's Sleeping with Science Series

Sharing Unique Stories: Aimée Eubanks Davis Shares How Your Unique Story Can Get You Hired

Improving Our Relationship with Money: Thasunda Duckett Sparks an Honest Conversations About Saving

How to Make Faster Decisions: Patrick Mcginnis Shares the Dangers of the Fear of Better Options

Leveraging Tech in the Black Community: Stefan Grant Discusses The Need for More Diversity in Tech

Lessons From African-American Entrepreneurs: A Look at Bloomberg's 'Building a Brand' Panel Talk

Trend Keynotes

The Truth of Propelling Fake News

AI Metabolite Algorithms

Salt Repurposing Projects: Tina Arrowood Considers the Circular Salt Economy to Protect Fresh Water

How Deepfakes Threaten Democracy: Danielle Citron Considers the Implications of Deepfake Technology

Confronting the Plastic Problem: Andrew Forrest's Talk Discusses an Economic Solution to Plastic

Breaking Vaccination Myths: Ethan Lindenberger's Talk on Vaccines Boasts the Power of the Internet

Bacteria Against Climate Change: Morgan Vague's Talk on Plastic-Eating Bacteria Offers a Solution

Functional Tattooing: Carson Bruns' Keynote on Tattoos Boasts Possible Uses of Function-Forward Ink

Creativity Keynotes

Coping With Creative Writing

Burnout's Impact on Creativity

Stopping Remote Work Burnout: Morra Aarons-Mele's TED Talk Shares 3 Steps to Stop Burnout

The Power of Courageous Expression: Actor Ethan Hawke Delivered a Talk on Creativity for TED

How Drawing Can Set You Free: Artist Shantell Martin

Astrophysics Earthly Applications: Federica Bianco Outlines How Astrophysics Can Help Urban Science

Scientifically Falling Out of Love: Artist Dessa Discuses an Unconventional Approach to Heartbreak

Discovering the Origin of Life: Tara Djokic's Discovery Suggests an Alternative Evolution of Life

Culture Keynotes

Facilitating Professional Conversations

Turning Moments into Momentum

The 1-Minute Secret to Forming a New Habit: Christine Carter Shares Simple Steps For Motivation

America's Racial Wealth Gap: Kedra Newsom Reeves Dives into Racial Wealth Inequality History

The Ties Between Climate and Racial Justice: David Lammy Explores How the Two Topics are Related

The Negative Impact of Algorithms: Yaël Eisenstat's Talk on Facebook Speaks to Its Insidious Effect

Participatory Government Budgeting: Shari Davis Explores the Community's Role in Public Spending

Understanding Microaggressions: Angela Glover Blackwell's Microaggressions Talk is Empathy-Focused

Leadership Keynotes

The Power of Vulnerability

Preparing for a Sustainable Future

How to Embrace Emotions at Work: Liz Fosslien Educates Viewers About Selective Vulnerability

Transforming the Hiring Process: Gil Winch Shares Ways to Unlock Potential With New Hiring Tactics

The Benefits of Reverse Mentorship: Patrice Gordon Shares Tips on How to Create a Better Workplace

How to Lead in a Crisis: TED's Talk by Amy C. Edmondson Shares The Keys to Adapting Amid Change

Simplifying the American Voting Process: Amber McReynolds Delivered a Talk on Voting for TEDx

Finding the Courage to Ask for Help: YeYoon Kim Considers How Kids' Instincts Can Inform Adults

Motivational Keynotes

Supporting Kids with Special Needs

Staying Focused Under Pressure

Organizing for Civil Rights and Freedom: Bryan Stevenson Speaks with Civil Rights Leader John Lewis

Justice for the US-Mexico Border: Erika Pinheiro's Talk on Seeking Asylum Gives Cause for Concern

A Future Without Belongings: Orit Dolev Gave a Talk About Cherishing Experiences Over Owning Items

Science's Geography Problem: Ella Al-Shamahi Talks About Exploring Hostile and Unstable Areas

The Anxiety of Perfection: Daisy Jing Gives a Talk About Perfection and Its Consequences on Society

Self-Actualization Road Maps: Shannon Lee Discusses the Philosophy of Self-Actualization

Keynote Speak Courses

30 Talks About Sales

26 Talks About Globalization

35 Female Workforce Keynotes

40 Talks About Career Paths

INNOVATION STRATEGY

CREATE THE FUTURE

Nostalgia's Cultural Impact

Co-Creating With Consumers

The Importance of Authenticity

Cross-Functional Innovation

Flavor as an Experience

Organic Team Crowdsourcing

Cross-Disciplinary Innovation

The Value of Consumer Interaction

FREE INNOVATION ASSESSMENT

Innovation Strategy Interviews

Innovation Strategy Articles

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Innovation Keynotes from Our Futurists

Innovation Keynotes

Trend Keynotes

Creativity Keynotes

Culture Keynotes

Leadership Keynotes

Motivational Keynotes

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