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Let's create a more inspired world! Over the last 18 years, we've worked on 11,966 projects with 1,168 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.

Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,159 innovation interviews and keynotes.

Want more?

Nostalgia's Cultural Impact

Nostalgia's Cultural Impact

With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.

Co-Creating With Consumers

Co-Creating With Consumers

Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.

The Importance of Authenticity

The Importance of Authenticity

Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.

Cross-Functional Innovation

Cross-Functional Innovation

With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.

Flavor as an Experience

Flavor as an Experience

A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.

Organic Team Crowdsourcing

Organic Team Crowdsourcing

As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.

Cross-Disciplinary Innovation

Cross-Disciplinary Innovation

With past roles in both product development and loyalty marketing, Kevin Swanson has worked on innovation at Hallmark for over 15 years. Believing in the value of cross-disciplinary innovation teams, Swanson walks us through his ideation process and the rituals he relies on to reset creativity and overcome challenges.

The Value of Consumer Interaction

The Value of Consumer Interaction

In addition to encouraging collaborative innovation as Clearly's CEO, Arnaud Bussieres is also passionate about helping to eliminate poor vision globally -- something Clearly's parent company Essilor has been prioritizing since its inception.



Discover your Innovation Archetype & specific tactics to realize your potential, faster. Plus, see how you and your organization compares to the world's top innovators.

Innovation Strategy Interviews

Skincare as Healthcare Skincare as Healthcare

An Interview with Dr. Courtney Rubin, Co-Founder, and Chief Medical Officer at Fig.1 - Believing that skincare is healthcare, Dr. Courtney Rubin is the co-founder and Chief Medical Officer at Fig.1, a skincare brand focused on creating science-backed formulas that are sustainably...

Transparent Brand Messaging Transparent Brand Messaging

An Interview with Sarah Wagman Ellenbogen, Co-Founder and CEO, Digiphy - Helping brands transparently communicate their product origins through elements like connected and traceable packaging, Digiphy was born out Co-Founder and CEO Sarah (Wagman) Ellenbogen’s own...

The Fintech Evolution The Fintech Evolution

An Interview with Robert Madej, CEO and Founder of PureFacts - From giving financial advisors more access to data visualization tools to helping improve client retention rates, recent advancements in AI technology are transforming the fintech industry. Robert...

Music as a Centerpiece Music as a Centerpiece

An Interview w/ Jeff Derderian, VP, Product Program Leadership, Sonos - With vast experience as a Product Development Leader across consumer electronics, government R&D and medical industries, Jeff Derderian is one of the brains behind Sonos’ newest range of high-...

Cross-Disciplinary Innovation Cross-Disciplinary Innovation

An Interview with Kevin Swanson, Innovation Leader - Global Innovation, Hallmark - With past roles in both product development and loyalty marketing, Kevin Swanson has worked on innovation at Hallmark for over 15 years. Believing in the value of cross-disciplinary innovation teams,...

The Value of Collaborative Ideation The Value of Collaborative Ideation

An Interview with Elizabeth McCall, Master Distiller, Woodford Reserve - Woodford Reserve’s recent Winter 2022 Master’s Collection - Historic Barrel Entry release features “newly-distilled whiskey that went into the barrel at 100 proof - how bourbon was...

The Importance of Demand Signals The Importance of Demand Signals

An Interview with Kate Pomeroy, Head of Innovation, North America at Pernod Ricard - Demand signals are all around us and help predict consumer behavior. For Kate Pomeroy, the Head of Innovation, North America at Pernod Ricard, paying attention to demand signals is the key to truly...

Being an Advocate for Change Being an Advocate for Change

An Interview with Melanie Nuce-Hilton, SVP of Innovation & Partnerships, GS1 US - GS1 US®, a member of GS1 global, is a not-for-profit information standards organization that facilitates industry collaboration to help improve supply chain visibility and efficiency through the...

Nurturing Your Culture Nurturing Your Culture

An Interview with Lee Valley President and COO Jason Tasse, Jason Tasse - After joining Lee Valley Tools 26 years ago as a seasonal picker/packer, Jason Tasse proved that hard work, work ethic, and a good attitude are the winning pillars for long-term success. Jason is...

Choosing Sustainable Materials Choosing Sustainable Materials

An Interview with Parachute Founder and CEO Ariel Kaye - With past experience in fashion and advertising, Ariel Kaye transformed her passion for interior design into a multimillion dollar business. The CEO of Parachute has built the brand into a household...

Driving Growth in Canadian SMB Driving Growth in Canadian SMB

An Interview With Natasha Walji, Managing Director at Google Canada - With a mission to help small and medium businesses grow, reach new customers, and build out their online presence, Natasha Walji is the Managing Director at Google Canada. Having been raised by two...

People-Centric Innovation People-Centric Innovation

Jeff Mocha, Chief Technology and Innovation Officer, OEC x Keynote - Believing that the best innovation comes from collaboration across all levels of an organization, Jeff Mocha empowers his team to work together as a tight-knit community. Jeff is the Chief...

Making Magic Happen Making Magic Happen

Normand Latourelle, Creator of Illumi & Cavalia, Founder, Cirque du Soleil - Believing that pure creation tells its own organic story, Normand Latourelle is one of the founders of Cirque du Soleil and the creator of Cavalia, the world’s first artistic horse-themed show...

Committing to Sustainability Committing to Sustainability

An Interview With Allbirds CEO and Co-Founder Tim Brown - Understanding that sustainability in the footwear industry is a long-term commitment and an ever-changing process, Tim Brown is the CEO and co-founder of Allbirds. The San Francisco-based brand’...

Starting With the Consumer Starting With the Consumer

An Interview with Bob Arnold, CEO of Q Mixers - After holding leadership roles at four industry-leading, multi-national food and beverage companies Bob Arnold became the CEO of Q Mixers in June of this year. Since joining Q Mixers, Bob has been...

Delivering Multisensory Flavor Delivering Multisensory Flavor

An Interview with Jason Shiver, CEO of Waterloo Sparkling Water - With past experience as the President of North America for Amplify Snack Brands, and as the Senior Vice President of Sales and Marketing for Glutino USA, Jason Shiver brought his vast expertise to...

Adding to Culture Adding to Culture

Angel Bellon, Sr. Director, Insights & Cultural Intelligence, Paramount - Believing that innovation is not only defined by something new, but rather by something that is disruptive and additive to culture, Angel Bellon is the Senior Director, Insights & Cultural...

On the Edge of Revolution On the Edge of Revolution

Renee Erridge, Founder and Chief Architect, Plumgig - Transforming the classic webinar and workshop model into an interactive “laboratory,” PlumGig helps companies tackle business challenges surrounding team development, culture,...

Helping Small Businesses Innovate Helping Small Businesses Innovate

An Interview with Faye Pang, Country Manager Canada, Xero - Passionate about creating diverse and inclusive working environments, Faye Pang is an experienced leader and the Canadian Country Manager for Xero. In addition to helping small businesses succeed...

Nostalgia Nostalgia's Cultural Impact

Tammy Butterworth, Front End Innovation Lead at PepsiCo - With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia’s cultural impact. For Tammy Butterworth,...

Innovation Strategy Articles

Future Festival Spring Promotion Future Festival Spring Promotion

Get Access to 2-for-1 Ticket Pricing For a Limited Time - Organized by Trend Hunter, the 2023 Future Festival tour offers a unique opportunity for individuals seeking inspiration and networking opportunities with business leaders within their industry and...

Understanding Gen X Understanding Gen X

Armida Ascano Explores Gen X in this Innovation eLearning Series - As the forgotten generation, Generation X often gets overlooked, despite being born between two large, highly discussed generations. The third Micro-Generations Matrix module at Trend Hunter focuses...

Understanding Baby Boomers Understanding Baby Boomers

Armida Ascano Dives into the Differences Between Boomer Generations - Did you know that generational categories like Gen Z, Millennials, and Baby Boomers only scratch the surface of the true characteristics of each generation? In an era marked by rapid transformation...

Understanding Micro-Generations Understanding Micro-Generations

This Module Dives Into the Different Sub-Groups of Generations - In today’s world, generational categorization has been around for a long time. However, to truly understand each generation, macro categorizations, such as Gen Z, Gen X, or Millennials only...

Understanding Gen Z Desires Understanding Gen Z Desires

Trend Hunter's Innovation eLearning Series Explores Gen Z Desires - Generation Z is not your average group of youngsters; they are the digitally dexterous demographic that has grown up in a world where technology is more than just a gadget, but a way of life. As the...

Gen Z Micro-Generations Gen Z Micro-Generations

Armida Ascano Covers Gen Z Micro Generations in this eLearning Series - Gen Z is the youngest and most digitally savvy generation that has ever existed. Born into the age of technology, they have been shaped by a rapidly changing digital landscape and have developed...

Understanding Millennials Understanding Millennials

Trend Hunter's Innovation eLearning Series Explains Millennials - Millennials have had a significant impact on the business world, not only in terms of technological advancements but also in their unique approach to life and work. In Trend Hunter’s...

Forecasting Micro-Generations Forecasting Micro-Generations

- Generational targeting has been at the forefront of consumer research, but these segments have their limitations. Trend Hunter’s Chief Insights Officer, Armida Ascano, created a framework to...

The Future of Business The Future of Business

Trend Hunter's Module Discusses Evolving Consumer Needs - The ability to understand and meet evolving consumer needs and preferences has always been a key factor in the success of any business. However, the pace of change and the level of complexity...

Innovating Through Ritual Innovating Through Ritual

Jonathon Brown Covers Innovation Techniques in this Module - Innovation is crucial to the success of any business, but finding the right innovation strategy can be a daunting task for leaders. In the search for innovation, many companies turn to rituals to...

The Future of Impactful Marketing The Future of Impactful Marketing

Gil Cohen Covers Max Impact Marketing in this eLearning Module - In today’s hyperconnected world, consumers demand a personalized and interactive experience with brands. To meet these expectations, companies are adopting advanced technologies such as...

Modern Foodie Movement Modern Foodie Movement

Trend Hunter's Innovation eLearning Series Examines the Foodie Movement - Food is a unifying factor that transcends cultural and societal boundaries, and it has undergone a significant transformation in recent years. Consumers are no longer satisfied with simple food...

Future Festival Innovation Conference

Innovation Keynotes from Our Futurists

Jeremy Gutsche
Jeremy Gutsche

New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker

One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.

Armida Ascano
Armida Ascano

Chief Content Officer
Innovation Facilitator for 100+ Top Brands

One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.

Jonathon Brown
Jonathon Brown

Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders

As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.

Ady Floyd
Ady Floyd

VP Client Success
Advisor to 50+ Leading Brands

Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.

Gil Cohen
Gil Cohen

SVP, Client Success
Author of more than 3,000 Trend Articles

Gil Cohen is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.

Jaime Neely
Jaime Neely

Chief Culture Officer
Project Lead for the Innovation Assessment

As Trend Hunter’s Chief Culture Officer, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.

Courtney Scharf
Courtney Scharf

Chief Client Officer
Managed 8,000 Custom Trend Projects

Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.

Sean Watson
Sean Watson

Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders

As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.

Jeremy Gutsche Innovation Keynotes
Best Innovation Strategy Books

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