INSPIRATION & IDEAS FROM THE #1 TREND COMMUNITY
Let's create a more inspired world! Over the last 21 years, we've worked on 13,391 projects with 1,354 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.
Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,278 innovation interviews and keynotes.
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Validation in CPG is changing fast. Instead of relying only on expensive late-stage testing, leading brands are using faster, lower-cost methods to test demand earlier, reduce wasted investment, and improve innovation decisions.
Download the whitepaper to get:
• a breakdown of the four validation methods
• examples from leading CPG brands
• guidance on choosing the right approach
• a practical framework for smarter validation
Innovation starts with people.
That’s why Trend Hunter’s Innovation Assessment uncovers how your team is wired to innovate, where friction holds you back, and how to strengthen your culture of innovation.
Read the article to get:
• Trend Hunter’s Farmer vs. Hunter framework
• the biggest culture gaps slowing innovation
• how archetype diversity improves team performance
• practical ways to accelerate innovation momentum
Not every idea is worth building.
Trend Hunter’s Six Patterns of Opportunity help teams identify the signals that matter, tune out the noise, and focus on opportunities with real staying power.
Read the article to get:
• the six repeatable Patterns of Opportunity
• a framework for moving from inspiration to strategy
• ways to sharpen brainstorming and decision-making
• tools to pressure-test innovation before you commit
Microplastic-Free Cutting BoardsBönde Board Introduces a Bio-Based Kitchen Board
Founder's Corner: Turning Breath Into DataAn Interview with Celine Vignal, Founder & CEO of Seesaw Health
Contractor Growth Made SimpleFounder’s Corner: The Hawaii-Born Founder Bringing Clarity to Contractor Marketing
Empathy-Driven Automotive DesignAn Interview with Therese Pinazzo, Design Director, Buick and GMC Interiors
The Future of Gen Z CollectiblesAn Interview with Meri Gelb Head of Marketing and Communications, Super Impulse
Pioneering Screen-Free PlayAn Interview with Mélanie Heyberger Co-Founder, Fabli
Building Consensus at ScaleAn Interview with Doug Baker, Vice President of Industry Relations at FMI
Science-Driven SkincareAn Interview with Art Pellegrino, Chief Scientific Officer at RoC Skincare
Curiosity in MotionAn Interview with Assaf Eshet, CEO and Founder of Clixo
The AI Revolution You're Not ExpectingAn Interview with Dr. Alex Kostikov, Neuroscientist, Medical Doctor, AI Pioneer and Developer at AI Synt
Game On for Melanoma AwarenessAn Interview with Loulwa Rahbani General Manager, La Roche-Posay
Removing Hormonal Healthcare BarriersAn Interview with Jenn Patterson, Co-Founder and CEO, Coven Women's Health
Making AI AccessibleAn Interview with Karla Congson, CEO and Founder of Agentii
Collaborating with Intelligent MachinesAn Interview with Dave Senior Jr., CEO of Neural Edge Solutions
Innovation Through Intentional DiscomfortAn Interview with Sharon Steele, Senior Director for AI Enablement at CIBC
Beauty's Digital TransformationAn Interview with Steve Light, Executive Vice President of Category Development, Purchasing and Supplier Management + eCommerce at LNR Distributors
Navigating the FutureAn Interview with Kara C Cunzeman, Director of Strategic Foresight at The Aerospace Corporation
Engineering InnovationAn Interview with Dr. Christian Mühlroth, CEO of ITONICS
Shaping Tomorrow's City TodayAn Interview with Leslie Fink and Jagdish Prasad Yadav of Toronto's Sector Development Office
Architecting CreativityAn Interview with Michelle Cochrane, Innovation Practice Lead at Interac
Innovate Through Collaboration
This Week's Most Innovative Trends - April 2nd, 2026
Innovating Through Deliberate Advancement
This Week's Most Innovative Trends - March 26th, 2026
Innovating by Flipping Expectations
Innovating Through Seasonality
How Leading Brands Are Cutting Risk Before They Build
Innovating by Going Against the Grain
This Week's Most Innovative Trends - March 6th, 2026
A Framework for Finding What's Worth Building
This Week's Most Innovative Trends - February 20th, 2026
This Week's Most Innovative Trends - February 12th, 2026
In this module, we introduce the first 'E' of Trend Hunter's framework...
After interviewing thousands of innovation leaders around the world an...
In our snappiest module of the course, we explore the value of providi...
The final module dives into addiction through the lens of Gamification...
New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker
One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.
Chief Content Officer
Innovation Facilitator for 100+ Top Brands
One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.
Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders
As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.
VP Client Success
Advisor to 50+ Leading Brands
Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.
SVP, Client Success
Author of more than 3,000 Trend Articles
Gil Cohen is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.
President
Project Lead for the Innovation Assessment
As Trend Hunter’s President, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.
Chief Client Officer
Managed 8,000 Custom Trend Projects
Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.
Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders
As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.
Award-Winning Innovation Books
Get better and faster with our New York Times Bestselling methods, best innovation books & keynote videos
How Sleep Affects Your Emotions: Matt Walker's Video is Part of TED's Sleeping with Science Series
Sharing Unique Stories: Aimée Eubanks Davis Shares How Your Unique Story Can Get You Hired
Improving Our Relationship with Money: Thasunda Duckett Sparks an Honest Conversations About Saving
How to Make Faster Decisions: Patrick Mcginnis Shares the Dangers of the Fear of Better Options
Leveraging Tech in the Black Community: Stefan Grant Discusses The Need for More Diversity in Tech
Lessons From African-American Entrepreneurs: A Look at Bloomberg's 'Building a Brand' Panel Talk
Salt Repurposing Projects: Tina Arrowood Considers the Circular Salt Economy to Protect Fresh Water
How Deepfakes Threaten Democracy: Danielle Citron Considers the Implications of Deepfake Technology
Confronting the Plastic Problem: Andrew Forrest's Talk Discusses an Economic Solution to Plastic
Breaking Vaccination Myths: Ethan Lindenberger's Talk on Vaccines Boasts the Power of the Internet
Bacteria Against Climate Change: Morgan Vague's Talk on Plastic-Eating Bacteria Offers a Solution
Functional Tattooing: Carson Bruns' Keynote on Tattoos Boasts Possible Uses of Function-Forward Ink
Stopping Remote Work Burnout: Morra Aarons-Mele's TED Talk Shares 3 Steps to Stop Burnout
The Power of Courageous Expression: Actor Ethan Hawke Delivered a Talk on Creativity for TED
How Drawing Can Set You Free: Artist Shantell Martin
Astrophysics Earthly Applications: Federica Bianco Outlines How Astrophysics Can Help Urban Science
Scientifically Falling Out of Love: Artist Dessa Discuses an Unconventional Approach to Heartbreak
Discovering the Origin of Life: Tara Djokic's Discovery Suggests an Alternative Evolution of Life
The 1-Minute Secret to Forming a New Habit: Christine Carter Shares Simple Steps For Motivation
America's Racial Wealth Gap: Kedra Newsom Reeves Dives into Racial Wealth Inequality History
The Ties Between Climate and Racial Justice: David Lammy Explores How the Two Topics are Related
The Negative Impact of Algorithms: Yaël Eisenstat's Talk on Facebook Speaks to Its Insidious Effect
Participatory Government Budgeting: Shari Davis Explores the Community's Role in Public Spending
Understanding Microaggressions: Angela Glover Blackwell's Microaggressions Talk is Empathy-Focused
How to Embrace Emotions at Work: Liz Fosslien Educates Viewers About Selective Vulnerability
Transforming the Hiring Process: Gil Winch Shares Ways to Unlock Potential With New Hiring Tactics
The Benefits of Reverse Mentorship: Patrice Gordon Shares Tips on How to Create a Better Workplace
How to Lead in a Crisis: TED's Talk by Amy C. Edmondson Shares The Keys to Adapting Amid Change
Simplifying the American Voting Process: Amber McReynolds Delivered a Talk on Voting for TEDx
Finding the Courage to Ask for Help: YeYoon Kim Considers How Kids' Instincts Can Inform Adults
Organizing for Civil Rights and Freedom: Bryan Stevenson Speaks with Civil Rights Leader John Lewis
Justice for the US-Mexico Border: Erika Pinheiro's Talk on Seeking Asylum Gives Cause for Concern
A Future Without Belongings: Orit Dolev Gave a Talk About Cherishing Experiences Over Owning Items
Science's Geography Problem: Ella Al-Shamahi Talks About Exploring Hostile and Unstable Areas
The Anxiety of Perfection: Daisy Jing Gives a Talk About Perfection and Its Consequences on Society
Self-Actualization Road Maps: Shannon Lee Discusses the Philosophy of Self-Actualization
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