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Let's create a more inspired world! Over the last 19 years, we've worked on 12,982 projects with 1,267 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.

Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,212 innovation interviews and keynotes.

Want more?

Nostalgia's Cultural Impact

Nostalgia's Cultural Impact

With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.

Co-Creating With Consumers

Co-Creating With Consumers

Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.

The Importance of Authenticity

The Importance of Authenticity

Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.

Cross-Functional Innovation

Cross-Functional Innovation

With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.

Flavor as an Experience

Flavor as an Experience

A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.

Organic Team Crowdsourcing

Organic Team Crowdsourcing

As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.

Cross-Disciplinary Innovation

Cross-Disciplinary Innovation

With past roles in both product development and loyalty marketing, Kevin Swanson has worked on innovation at Hallmark for over 15 years. Believing in the value of cross-disciplinary innovation teams, Swanson walks us through his ideation process and the rituals he relies on to reset creativity and overcome challenges.

The Value of Consumer Interaction

The Value of Consumer Interaction

In addition to encouraging collaborative innovation as Clearly's CEO, Arnaud Bussieres is also passionate about helping to eliminate poor vision globally -- something Clearly's parent company Essilor has been prioritizing since its inception.



Discover your Innovation Archetype & specific tactics to realize your potential, faster. Plus, see how you and your organization compares to the world's top innovators.

Innovation Strategy Interviews

Investing in Sustainable Solutions Investing in Sustainable Solutions

An Interview with Frances Edmonds, Head of Sustainable Impact,, HP Canada - Frances Edmonds is the Head of Sustainable Impact at HP Canada, where she is responsible for business development and oversees Corporate Social Responsibility programs nationally. With a focus on...

The Power of Cross-Field Collaboration The Power of Cross-Field Collaboration

An Interview with Dr. Jassim Al Awadhi, Senior Director Transformation, Independent Expert, Speaker - Dr. Jassim Al Awadhi has 20+ years of experience in the telecommunication sector, including engineering, product development and design, project management, and customer experience—designed and...

Planet-Conscious Sun Protection Planet-Conscious Sun Protection

An Interview with Ty McLaren, Hiro Shinn and Kapono Chun, Founders, Koa - Koa co-founders Ty McLaren, Hiro Shinn and Kapono Chun were raised under the relentless Hawaiian sun, where the outdoors became a playground and the sun, a constant companion. They soon came to...

Protecting Our Oceans Protecting Our Oceans

An Interview with Program Director at MSC Canada Kurtis Hayne - Kurtis Hayne, Program Director of MSC Canada, dives deep into the future of ocean conservation, unveiling inspiring everyday actions to protect our seas and sharing compelling insights from the 2024...

Pioneering Sustainable Footwear Technology Pioneering Sustainable Footwear Technology

An Interview with Glenn Barrett, Founder, Ortholite - Entrepreneur Glenn Barrett revolutionized the footwear segment of the sporting goods industry by making shoes more comfortable. In 1997, Barrett introduced an open-cell PU foam insole technology...

Innovating Through Dupe Culture Innovating Through Dupe Culture

An Interview with Vidyuth Srinivasan, CEO & Co-Founder of Entrupy - In today’s ever-evolving luxury market, the rise of dupes and counterfeit products has sparked significant debate, particularly among Gen Z consumers who often flaunt their finds. Recent...

Tech-Driven Eco Awareness Tech-Driven Eco Awareness

An Interview with Craig Perlmutter, President, Arcadia Earth - As the president of Arcadia Earth Toronto, Craig Perlmutter is known for his detail-oriented, hands-on leadership merged with an enthusiasm for the outdoors, entertainment, hospitality, education...

Pioneering Clean Beauty Pioneering Clean Beauty

An Interview with Natalie St-Pierre,, Senior Manager of Innovation - Skincare at Marcelle - As the dynamic Senior Manager of Innovation - Skincare at Marcelle, Natalie St-Pierre has a passion for pioneering new concepts and orchestrates every facet of skincare innovation within the company....

Exploring the Frontiers of Beauty Science Exploring the Frontiers of Beauty Science

An Interview with Elisabeth Bouhadana - Elisabeth Bouhadana, the Scientific Director of L’Oréal Paris Worldwide, graciously shares her insights into the fusion of science and beauty, revealing how innovation propels the industry...

Redefining Beauty Through Innovation Redefining Beauty Through Innovation

An Interview with Soo Joo Park - In the ever-evolving world of beauty and fashion, where the quest for the next groundbreaking innovation never ceases, Soo Joo Park stands as a beacon of modernity and creativity. As a South Korean...

Innovating with Intention Innovating with Intention

An Interview with Andrea Morris, Founder, b, halfmoon - As the founder of b, halfmoon, Andrea Morris has over 20 years of experience in marketing and business development, coupled with a deep understanding of yoga. Morris is motivated by vision and...

Revolutionizing Automotive Retail Revolutionizing Automotive Retail

An Interview with Eric Marshall, Director, Genesis Motors Canada - A Canadian native, Eric Marshall has been integral to Hyundai Auto Canada Corp. since 2015, initially as a product manager. Transitioning to Genesis Motors Canada in 2016, he rose to national sales...

Pioneering Innovation in Foodservice Pioneering Innovation in Foodservice

An Interview with Jamil Bouchareb, Founder and CEO of Restaurantware - Jamil Bouchareb is the visionary founder and CEO of Restaurantware, pioneering innovation in foodservice supplies with a focus on sustainability. Inspired by his upbringing in his parents’...

Elevating Budget Travel Elevating Budget Travel

An Interview with Einar Örn Ólafsson, CEO of PLAY airlines - Einar Örn Ólafsson is the CEO of PLAY airlines, previously serving as chairman of the board at the company. Einar has been involved in the operation of numerous companies, both as an investor,...

Reshaping the Fragrance Industry Reshaping the Fragrance Industry

An Interview with Mara Dumski, Chief Fragrance Experience Officer, Pura - Pura’s Chief Fragrance Experience Officer Mara Dumski is leading the way in the home fragrance sector. Joining Pura in 2019 as VP of Fragrance and now serving as Chief Fragrance Experience...

Revolutionizing Fertility Tech Revolutionizing Fertility Tech

An Interview with Melody Adhami, CEO, Pollin Fertility - Melody Adhami is co-founder and CEO of Pollin Fertility, an innovative health-tech company in Toronto that operates leading fertility clinics powered by its proprietary software designed to increase...

Pioneering Ayurvedic Beauty Pioneering Ayurvedic Beauty

An Interview with Lisa Mattam, CEO & Founder, Sahajan - Lisa Mattam, the visionary behind Sahajan, serves as its Founder and CEO, leading the charge in revolutionizing the beauty industry with Ayurvedic principles and clean formulations that yield proven...

Empowering Female Leadership Empowering Female Leadership

An Interview with Sherri Stevens, Owner and CEO of Women's Executive, Network (WXN) - In the vibrant landscape of Canadian entrepreneurship and women’s leadership, Sherri Stevens stands as a beacon of innovation, empowerment, and excellence. As the Owner and CEO of Women’...

Solving the Global Plastic Crisis Solving the Global Plastic Crisis

An Interview with Suvi Haimi,, CEO and Co-founder, Sulapac Ltd - Suvi Haimi is the CEO and Co-founder of Sulapac Ltd, an award-winning material innovation company bringing solutions to the global plastic crisis. 1. What does innovation mean to you? The only way...

Investing in Sustainable Accessories Investing in Sustainable Accessories

An Interview with Elizabeth Hardy, Owner and Designer, Espe - My entire career working in fashion has led me to Espe. After 25 years as a CEO of an international fashion brand, I decided it was time to start something of my own. Espe was born from my lifelong...

Innovation Strategy Articles

Innovation at the Workplace Innovation at the Workplace

A Four-Step Process for Success - Innovation is often heralded as the key to staying competitive and relevant in today’s fast-paced business environment. However, it’s not enough to simply have good ideas. True...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - July 17, 2024 - In a week marked by groundbreaking advancements, ‘Ghostly Chat’ and ‘Up Mobile’ are setting new standards in their respective fields. Ghostly Chat is revolutionizing the...

Gen Alpha & AI Gen Alpha & AI

Now Trending by Trend Hunter Showcases the Top Trends in Gen Alpha & AI Technology - The Gen Alpha Creativity insight demonstrates how brands are now offering activities that encourage offline engagement. Examples include ROX, which provides a screenless system with 11 pre-...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - July 9, 2024 - In an era where technology and convenience are at the forefront, Samsung’s latest campaign, ‘You & AI. As One,’ and Kevin’s Natural Foods’ expanded sous vide offerings are...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - July 5, 2024 - In a world where convenience and innovation are paramount, tools like WeChef and BREVOY’s portable espresso maker are transforming our culinary and coffee experiences. WeChef leverages AI to turn...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - June 27, 2024 - In the past week, the world of technology has seen a surge of innovative applications of artificial intelligence across various sectors. From the entertainment industry, where The Rap Generator is...

Millennial and Midlife Trends Millennial and Midlife Trends

Trend Hunter's Now Trending Video Covers - Trend Hunter’s newest installment in the Now Trending series delves deep into the evolving landscape of consumer behavior, focusing on the Millennial and Midlife categories. This captivating...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - June 12, 2024 - In an era where efficiency and tailored solutions dominate, tools like Journable and Orange AI are revolutionizing how we manage our fitness and create content. Journable merges health with...

Editorial Snapshot Editorial Snapshot

Editorial Snapshot The Most Innovative Trends this Week - June 7, 2024 - As we navigate a world increasingly blended between the virtual and the real, innovative initiatives like IKEA on Roblox and Primark’s Pride campaign are pioneering new ways to engage with...

Editorial Snapshot Editorial Snapshot

Editorial Snapshot The Most Innovative Trends this Week - May 28, 2024 - In a world where personal improvement and efficiency are paramount, innovations like Gaudio Lab’s ‘Just Voice Recorder’ and the Kabata AI dumbbells are setting new standards in...

Gen Z and Culture Gen Z and Culture

Trend Hunter Explores Emerging Pop Culture and Youth Trends - Trend Hunter recently launched the latest edition of its Now Trending video series, focusing on contemporary cultural trends and behaviors within the Gen Z demographic. This video delves deep into...

Editorial Snapshot Editorial Snapshot

Editorial Snapshot The Most Innovative Trends this Week - May 14, 2024 - In an age where technology seamlessly integrates into every facet of our lives, platforms like and FitMachine are leading the charge in transforming how we access tools and maintain our...

Future Festival Innovation Conference

Innovation Keynotes from Our Futurists

Jeremy Gutsche
Jeremy Gutsche

New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker

One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.

Armida Ascano
Armida Ascano

Chief Content Officer
Innovation Facilitator for 100+ Top Brands

One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.

Jonathon Brown
Jonathon Brown

Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders

As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.

Ady Floyd
Ady Floyd

VP Client Success
Advisor to 50+ Leading Brands

Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.

Gil Cohen
Gil Cohen

SVP, Client Success
Author of more than 3,000 Trend Articles

Gil Cohen is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.

Jaime Neely
Jaime Neely

Project Lead for the Innovation Assessment

As Trend Hunter’s President, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.

Courtney Scharf
Courtney Scharf

Chief Client Officer
Managed 8,000 Custom Trend Projects

Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.

Sean Watson
Sean Watson

Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders

As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.

Jeremy Gutsche Innovation Keynotes
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