INSPIRATION & IDEAS FROM THE #1 TREND COMMUNITY
Let's create a more inspired world! Over the last 19 years, we've worked on 13,091 projects with 1,276 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.
Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,221 innovation interviews and keynotes.
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With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.
Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.
Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.
With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.
A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.
As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.
With past roles in both product development and loyalty marketing, Kevin Swanson has worked on innovation at Hallmark for over 15 years. Believing in the value of cross-disciplinary innovation teams, Swanson walks us through his ideation process and the rituals he relies on to reset creativity and overcome challenges.
An Interview With Zach Poelma, Senior Vice President of Strategy and, Insights Center of Excellence at Southern Glazer’s Wine & Spirits - In the spirited arena of beverage innovation, where trends fizz and fade like bubbles in a glass, Southern Glazer’s Wine & Spirits stands as a master mixologist of market insight. This isn...
An Interview with Anne Du Bois, the founder of Savon Du Bois - In the aromatic world of artisanal fragrances, innovation isn’t just about new scents—it’s about crafting olfactory narratives that challenge conventions and awaken memories. Our...
An Interview with Jamie Norwood and Cynthia Plotch,, Co-Founders of Winx Health - The women’s health aisle is getting a much-needed makeover, thanks to Winx Health’s pioneering approach to vaginal and sexual wellness for Gen-Z. Co-founders Cynthia Plotch and Jamie...
An Interview with Laura Whitaker, the Founder Behind Wildcraft Skincare - In an industry often dominated by synthetic formulas and fleeting trends, Wildcraft Skincare stands out as a beacon of authenticity and innovation. Laura Whitaker, the visionary founder behind this...
An Interview with David Lee, Sr. Director, Global Licensing &, Cultural Marketing at Kellanova - In an era where traditional marketing strategies are losing their edge, Kellanova is pioneering a fresh approach to consumer engagement. David Lee, Sr. Director of Global Licensing & Cultural...
An Interview With Amy Gordinier, Founder and CEO of Skinfix - In the ever-evolving world of skincare, few brands have made as significant an impact as Skinfix. Founded by Amy Gordinier, this innovative company has redefined our approach to skin health by...
An Interview with Jake Kent, Co-Founder and CEO of Dandi - In an industry often focused on clinical outcomes, Dandi is taking a refreshingly human-centered approach to fertility care. We sat down with Jake Kent, Co-Founder and CEO of Dandi, to explore how...
An Interview with Roman Khaves, Co-Founder of RIZZ - Dating app fatigue is the tech world’s latest buzzword, but what if we’re misdiagnosing the problem? The issue may not lie with weary users, but with the apps themselves. As millions...
An Interview With Mary Kromer, Business Acceleration Consultant at 84.51° - In a world where even deciding what’s for dinner can feel overwhelming, Mary Kromer and her team at 84.51° are on a mission to revolutionize grocery shopping. As a business acceleration...
An Interview with Noosheen Hashemi, CEO of January AI - January AI is rewriting the rules of product development. By harnessing the power of AI and digital twin technology, this pioneering company is predicting consumer reactions to foods before they...
An Interview with Frances Edmonds, Head of Sustainable Impact,, HP Canada - Frances Edmonds is the Head of Sustainable Impact at HP Canada, where she is responsible for business development and oversees Corporate Social Responsibility programs nationally. With a focus on...
An Interview with Dr. Jassim Al Awadhi, Senior Director Transformation, Independent Expert, Speaker - Dr. Jassim Al Awadhi has 20+ years of experience in the telecommunication sector, including engineering, product development and design, project management, and customer experience—designed and...
An Interview with Ty McLaren, Hiro Shinn and Kapono Chun, Founders, Koa - Koa co-founders Ty McLaren, Hiro Shinn and Kapono Chun were raised under the relentless Hawaiian sun, where the outdoors became a playground and the sun, a constant companion. They soon came to...
An Interview with Program Director at MSC Canada Kurtis Hayne - Kurtis Hayne, Program Director of MSC Canada, dives deep into the future of ocean conservation, unveiling inspiring everyday actions to protect our seas and sharing compelling insights from the 2024...
An Interview with Glenn Barrett, Founder, Ortholite - Entrepreneur Glenn Barrett revolutionized the footwear segment of the sporting goods industry by making shoes more comfortable. In 1997, Barrett introduced an open-cell PU foam insole technology...
An Interview with Vidyuth Srinivasan, CEO & Co-Founder of Entrupy - In today’s ever-evolving luxury market, the rise of dupes and counterfeit products has sparked significant debate, particularly among Gen Z consumers who often flaunt their finds. Recent...
An Interview with Craig Perlmutter, President, Arcadia Earth - As the president of Arcadia Earth Toronto, Craig Perlmutter is known for his detail-oriented, hands-on leadership merged with an enthusiasm for the outdoors, entertainment, hospitality, education...
An Interview with Natalie St-Pierre,, Senior Manager of Innovation - Skincare at Marcelle - As the dynamic Senior Manager of Innovation - Skincare at Marcelle, Natalie St-Pierre has a passion for pioneering new concepts and orchestrates every facet of skincare innovation within the company....
An Interview with Elisabeth Bouhadana - Elisabeth Bouhadana, the Scientific Director of L’Oréal Paris Worldwide, graciously shares her insights into the fusion of science and beauty, revealing how innovation propels the industry...
An Interview with Soo Joo Park - In the ever-evolving world of beauty and fashion, where the quest for the next groundbreaking innovation never ceases, Soo Joo Park stands as a beacon of modernity and creativity. As a South Korean...
This Week's Most Innovative Trends - September 28th, 2024 - In this week’s editorial snapshot, we explore the latest AI-driven innovations that are transforming various industries. From product creation to hospitality, and from personal care to human...
Reimagining Product Development in the Digital Age - In today’s rapidly evolving business landscape, innovation is no longer a luxury—it’s a necessity. As technologies advance at breakneck speeds and consumer preferences shift like...
This Week's Most Innovative Trends - 09/20/2024 - In this week’s editorial snapshot, we highlight the latest AI-driven innovations across various sectors. From fitness to retail, and from logistics to advertising, AI continues to revolutionize...
This Week's Most Innovative Trends - 09/13/2024 - In this week’s editorial snapshot, we explore the latest AI-driven innovations that are transforming various sectors. From retail to healthcare, and from lifestyle to gaming, AI continues to...
How Leaders Spark Creativity When the Stakes Are Highest - In today’s volatile business landscape, crises have become the new normal. From global pandemics to economic downturns, leaders are constantly challenged to navigate turbulent waters while...
This Week's Most Innovative Trends - 09/06/2024 - In this week’s editorial snapshot, we delve into the latest AI-driven innovations that are reshaping various industries. From healthcare to sales, and from cooking to security, AI continues to...
The Newest Technologies Shaping the Next Decade of Innovation - As we stand on the cusp of a new technological era, the landscape of innovation is set to undergo a seismic shift. The next decade promises to usher in a wave of transformative technologies that...
This Week's Most Innovative Trends - August 28th, 2024 - In a rapidly evolving technological landscape, this week’s editorial snapshot showcases remarkable innovations across diverse fields. From medicine to entertainment, and from commerce to social...
This Week's Most Innovative Trends - 08/23/2024 - In a world where technology continues to shape our daily lives, this week’s editorial snapshot highlights groundbreaking advancements across various sectors. From healthcare to education, and from...
Cultivating a Culture of Continuous Learning - In the race to digitize, many organizations are learning a hard truth: technology alone doesn’t drive transformation. The real engine of change is people. As companies invest billions in new...
This Week's Most Innovative Trends - August 16th, 2024 - In a rapidly evolving landscape where technology drives progress, CIBC’s latest AI tools and Amazon’s generative AI features are setting new benchmarks in their respective fields. CIBC has...
A New Tactic That's Revolutionizing Professional Development - Imagine mastering a new skill in the time it takes to brew your morning coffee. Picture your entire team leveling up their expertise during a lunch break. This isn’t a futuristic fantasy—it...
In this final module on consumer behavior, we’ll be looking at the c...
The methodology of Adaptive Innovation is the focus of this module. In...
Technology has had an overwhelming impact on social relationship trend...
In today's world, people miss out on new opportunity because we lead b...
New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker
One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.
Chief Content Officer
Innovation Facilitator for 100+ Top Brands
One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.
Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders
As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.
VP Client Success
Advisor to 50+ Leading Brands
Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.
SVP, Client Success
Author of more than 3,000 Trend Articles
Gil Cohen is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.
President
Project Lead for the Innovation Assessment
As Trend Hunter’s President, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.
Chief Client Officer
Managed 8,000 Custom Trend Projects
Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.
Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders
As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.
Award-Winning Innovation Books
Get better and faster with our New York Times Bestselling methods, best innovation books & keynote videos
How Sleep Affects Your Emotions: Matt Walker's Video is Part of TED's Sleeping with Science Series
Sharing Unique Stories: Aimée Eubanks Davis Shares How Your Unique Story Can Get You Hired
Improving Our Relationship with Money: Thasunda Duckett Sparks an Honest Conversations About Saving
How to Make Faster Decisions: Patrick Mcginnis Shares the Dangers of the Fear of Better Options
Leveraging Tech in the Black Community: Stefan Grant Discusses The Need for More Diversity in Tech
Lessons From African-American Entrepreneurs: A Look at Bloomberg's 'Building a Brand' Panel Talk
Salt Repurposing Projects: Tina Arrowood Considers the Circular Salt Economy to Protect Fresh Water
How Deepfakes Threaten Democracy: Danielle Citron Considers the Implications of Deepfake Technology
Confronting the Plastic Problem: Andrew Forrest's Talk Discusses an Economic Solution to Plastic
Breaking Vaccination Myths: Ethan Lindenberger's Talk on Vaccines Boasts the Power of the Internet
Bacteria Against Climate Change: Morgan Vague's Talk on Plastic-Eating Bacteria Offers a Solution
Functional Tattooing: Carson Bruns' Keynote on Tattoos Boasts Possible Uses of Function-Forward Ink
Stopping Remote Work Burnout: Morra Aarons-Mele's TED Talk Shares 3 Steps to Stop Burnout
The Power of Courageous Expression: Actor Ethan Hawke Delivered a Talk on Creativity for TED
How Drawing Can Set You Free: Artist Shantell Martin
Astrophysics Earthly Applications: Federica Bianco Outlines How Astrophysics Can Help Urban Science
Scientifically Falling Out of Love: Artist Dessa Discuses an Unconventional Approach to Heartbreak
Discovering the Origin of Life: Tara Djokic's Discovery Suggests an Alternative Evolution of Life
The 1-Minute Secret to Forming a New Habit: Christine Carter Shares Simple Steps For Motivation
America's Racial Wealth Gap: Kedra Newsom Reeves Dives into Racial Wealth Inequality History
The Ties Between Climate and Racial Justice: David Lammy Explores How the Two Topics are Related
The Negative Impact of Algorithms: Yaël Eisenstat's Talk on Facebook Speaks to Its Insidious Effect
Participatory Government Budgeting: Shari Davis Explores the Community's Role in Public Spending
Understanding Microaggressions: Angela Glover Blackwell's Microaggressions Talk is Empathy-Focused
How to Embrace Emotions at Work: Liz Fosslien Educates Viewers About Selective Vulnerability
Transforming the Hiring Process: Gil Winch Shares Ways to Unlock Potential With New Hiring Tactics
The Benefits of Reverse Mentorship: Patrice Gordon Shares Tips on How to Create a Better Workplace
How to Lead in a Crisis: TED's Talk by Amy C. Edmondson Shares The Keys to Adapting Amid Change
Simplifying the American Voting Process: Amber McReynolds Delivered a Talk on Voting for TEDx
Finding the Courage to Ask for Help: YeYoon Kim Considers How Kids' Instincts Can Inform Adults
Organizing for Civil Rights and Freedom: Bryan Stevenson Speaks with Civil Rights Leader John Lewis
Justice for the US-Mexico Border: Erika Pinheiro's Talk on Seeking Asylum Gives Cause for Concern
A Future Without Belongings: Orit Dolev Gave a Talk About Cherishing Experiences Over Owning Items
Science's Geography Problem: Ella Al-Shamahi Talks About Exploring Hostile and Unstable Areas
The Anxiety of Perfection: Daisy Jing Gives a Talk About Perfection and Its Consequences on Society
Self-Actualization Road Maps: Shannon Lee Discusses the Philosophy of Self-Actualization