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Let's create a more inspired world! Over the last 19 years, we've worked on 12,711 projects with 1,231 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.

Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,203 innovation interviews and keynotes.

Want more?

Nostalgia's Cultural Impact

Nostalgia's Cultural Impact

With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.

Co-Creating With Consumers

Co-Creating With Consumers

Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.

The Importance of Authenticity

The Importance of Authenticity

Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.

Cross-Functional Innovation

Cross-Functional Innovation

With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.

Flavor as an Experience

Flavor as an Experience

A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.

Organic Team Crowdsourcing

Organic Team Crowdsourcing

As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.

Cross-Disciplinary Innovation

Cross-Disciplinary Innovation

With past roles in both product development and loyalty marketing, Kevin Swanson has worked on innovation at Hallmark for over 15 years. Believing in the value of cross-disciplinary innovation teams, Swanson walks us through his ideation process and the rituals he relies on to reset creativity and overcome challenges.

The Value of Consumer Interaction

The Value of Consumer Interaction

In addition to encouraging collaborative innovation as Clearly's CEO, Arnaud Bussieres is also passionate about helping to eliminate poor vision globally -- something Clearly's parent company Essilor has been prioritizing since its inception.



Discover your Innovation Archetype & specific tactics to realize your potential, faster. Plus, see how you and your organization compares to the world's top innovators.

Innovation Strategy Interviews

Seeking Guidance from Nature Seeking Guidance from Nature

An Interview with Colleen Cirillo, Environmental Educator, and Butterflyway Project Lead, David Suzuki Foundation - The Butterflyway Project is a citizen-led movement growing highways of habitat for bees and butterflies across Canada. In 2017, David Suzuki Foundation initiated the Butterflyway Project, and its...

The Power of Curiosity The Power of Curiosity

An Interview with Phil De Luna, Chief Carbon Scientist and Head of, Engineering, Deep Sky - Phil De Luna is Chief Carbon Scientist and Head of Engineering at Deep Sky, a carbon removals developer building large scale infrastructure to reverse climate change. Prior to Deep Sky, Phil led...

Crafting Memorable Experiences Crafting Memorable Experiences

An Interview with Marsha Flanagan, CEO, International Association of Exhibitions & Events (IAEE) - Marsha Flanagan is the dynamic President and CEO of the International Association of Exhibitions and Events (IAEE), a prominent US-based trade association. With a mission to globally champion the...

Prioritizing Quality Ingredients Prioritizing Quality Ingredients

An Interview with TJ Rooney, President of Loacker North America - As the President of Loacker North America, TJ Rooney oversees operations at the company, bringing five years of experience with Loacker and a robust two-decade background at Nabisco/Kraft/Mondelez,...

The Future of Botanicals The Future of Botanicals

An Interview with Susanne Caspar and Umberto Ciriello,, CEO and Chief R&D Officer at Linnea - With over 40 years of industry experience, Linnea stands as a trusted brand in pharmaceuticals. Founded in 1982 and based in Ticino, Switzerland, their GMP certified facility ensures top-notch...

Leveraging Consumer Feedback Leveraging Consumer Feedback

An Interview with Carolina Ardila, Consumer Strategic Insights, Manager & Natalia Gadioli, Head of New Business, Kimberly-Clark - Carolina Ardila: A seasoned Marketeer and Market Researcher with a Masters in Marketing Management, Carolina Ardila is the LATAM Consumer Strategic Insights Leader for Adult & Feminine Care at...

Human-Centric Innovation Human-Centric Innovation

An Interview with Gabrielle Walker, R&D Scientist, PepsiCo - As an R&D Scientist at PepsiCo, Gabrielle Walker drives early-stage innovation within and relies on design thinking to lead the way. Her experience spans benchtop and conceptual work, along with...

Finding Unexpected Opportunities Finding Unexpected Opportunities

An Interview with Lee Barnsley, Global Design Officer, Reckitt - A seasoned design leader with 25+ years of global experience across agency and client roles, Lee Barnsley is the Global Design Officer at Reckitt. He has successfully managed creative agencies, in-...

Investing in Sustainable Beauty Investing in Sustainable Beauty

An Interview with Melodie Reynolds, Founder and CEO, Elate Beauty - Elate represents conscious beauty, emphasizing intention, purpose, and ritual. Rather than mere routine, the brand transforms daily actions into meaningful rituals, nurturing self-love, confidence,...

The Value of Adaptability The Value of Adaptability

An Interview with Dr. Ginger Grant, Dean of Research and Innovation, at Humber Institute of Technology and Advanced Learning - Dr. Ginger Grant, Dean of Research and Innovation at Humber College, is a dynamic ‘pracademic’ renowned for her leadership in community-based action research, focused on innovation...

Understanding Consumer Empathy Understanding Consumer Empathy

An Interview with Carolyn Tomlinson, Director,, Break Through Innovation at Rich Products - With over 17 years of food industry experience, Carolyn Tomlinson is a thought leader, marketer, and innovator. Committed to leveraging research for impactful innovation and driving relevance and...

Making Ethical Investments Making Ethical Investments

An Interview with Paul McQueen, VP of Wealth at Libro Credit Union - As the VP of Wealth at Libro Credit Union, Paul McQueen works with a world class team of investment and insurance professionals. A financial planner and analyst by training, with many years of...

Making Space for Innovation Making Space for Innovation

An Interview with Madgalena Mook, CEO, International Coaching Federation - As the CEO of International Coaching Federation (ICF), Magdalena Mook brings a wealth of experience in consulting, coaching, association management, and fundraising. She is responsible for the...

Bridging Heritage & Innovation Bridging Heritage & Innovation

An Interview With Nicholas Gizuk, the Estate Winemaker at, Inniskillin Estate Winery - In the intricate tapestry of winemaking, where tradition intertwines with modern science and innovation, Nicholas Gizuk stands out as a paragon at Inniskillin Estate Winery, a hallmark in Canadian...

Humanizing Work Humanizing Work

An Interview with Anna Love, Co-Founder and CEO, Stoked - An entrepreneur, co-founder, and CEO at Stoked, Anna Love leads the global design consultancy that is renowned for pushing workplace culture boundaries. Stoked guides Fortune 1000 brands to be...

Addressing Food Industry Challenges Addressing Food Industry Challenges

An Interview with Andre Manuel, General Manager, NotCo Canada - Sustainable food brand NotCo is committed to reinventing the food industry, one delectable bite at a time. Their innovative approach, guided by AI genius Giuseppe, transforms plant-based ingredients...

Leveraging Ethical AI Leveraging Ethical AI

An Interview with Yuki He, CEO of LiveMe - Yuki He serves as the founder and CEO of Liveme, a live broadcasting app that debuted in April 2016 in the US. It has consistently held the top position in social charts on Google Play and Apple&#...

Embracing Unexpected Opportunities Embracing Unexpected Opportunities

An Interview with Steven McKinney, Senior Strategic Innovation Manager, Zentis Group - With over 20 years of experience, Steven McKinney is an innovative leader with a unique blend of Project Management, R&D, consumer, and technical expertise. Steven is the Senior Strategic...

Legacy Drives Innovation Legacy Drives Innovation

An interview with John Cappella, President & CEO of Porsche Cars Canada - John Cappella has more than 20 years of automotive experience. A Toronto native, Mr. Cappella began his career in the automotive industry with a premium automaker, where he gained experience in...

AI-Driven Skincare AI-Driven Skincare

An Interview with Rachelle Seguin, Chemist and Founder of Omy Laboratoires - Rachelle Seguin, a visionary chemist, and entrepreneur, founded Omy Laboratoires, a certified B-Corp Canadian online personalized skincare company. Through AI integration, Omy has revolutionized...

Innovation Strategy Articles

Navigating the Future of Tech Navigating the Future of Tech

Explore the Top Tech Trends of 2024 - In the ever-evolving landscape of consumer technology, staying ahead of the curve is crucial for businesses and innovators alike. As we delve into 2024, we have identified key trends that are set to...

Top Trends in Post-AI Education Top Trends in Post-AI Education

Revolutionizing Learning: How Technology is - In the digital age, education is undergoing a transformative shift, driven by the relentless advance of technology. The landscape of learning is evolving rapidly, offering unprecedented...

Editorial Snapshot Editorial Snapshot

The Most Innovative Trends this Week - February 14, 2024 - In an era where technology bridges gaps and nurtures connections, the digital and physical realms are intertwining in fascinating ways. Take Roblox’s recent innovation: a real-time AI chat...

Innovative Startup Success Stories Innovative Startup Success Stories

Disruptive Innovations: Startups That Have Changed the Game - In the rapidly evolving business landscape, innovative startups are not just entering the market; they’re reshaping industries with groundbreaking technologies and novel approaches. This...

Editorial Snapshot Editorial Snapshot

The Most Innovative Trends this Week - February 7, 2024 - As the digital age advances, the ways we interact with technology in our daily routines are undergoing subtle yet profound transformations. The introduction of AI-powered assistants in online...

AI in Executive Decision Making AI in Executive Decision Making

Changing the Face of Executive Decision-Making - Artificial Intelligence (AI) is drastically changing the landscape of executive decision-making, providing business leaders with advanced tools to make informed, strategic decisions. This article...

Editorial Snapshot Editorial Snapshot

The Most Innovative Trends This Week - February 1, 2024 - As we bite into the future of business, we’re savoring flavors of innovation that are both delicious and sustainable. Enter the scene, Too Good To Go, with their AI-powered solution tackling...

Future Festival Valentine Future Festival Valentine's Day Promotion

Join Future Festival as a Pair, Buy 1, Get 1 to Share! - After an epic Future Festival World Summit 2023 centered around AI’s massive impact, we invite you to secure tickets for this year’s event. For a limited time, when you join Future Festival as...

2024 Trend Report Q1 Update Webinar 2024 Trend Report Q1 Update Webinar

Dive Into Trend Hunter's New 2024 Trend Report Updates & - On January 24th, 2024, Trend Hunter hosted a dynamic webinar, the “2024 Trend Report: Q1 Update + Trend Hunter GPT Demo,” featuring Chief Content Officer Armida Ascano and President...

Creating an Innovative Culture Creating an Innovative Culture

Strategies for Building a Culture of Innovation - An innovative culture within an organization is essential for fostering creativity and driving progress. It encourages employees to think outside the box, embrace change, and contribute fresh ideas...

Editorial Snapshot Editorial Snapshot

The Most Innovatives Trends This Week - January 24, 2024 - In an era where innovation intersects with societal needs, we’re witnessing groundbreaking advancements that are not just smart, but also heartwarming. Take, for instance, the ‘Zedsen&#...

Digital Transformation Leadership Digital Transformation Leadership

Leading the Charge: Harnessing the Role of Leadership in Digital - In today’s digital age, businesses are constantly evolving to adapt to the rapid advancement of digital technologies. As companies strive to remain competitive and relevant, embracing digital...

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Innovation Keynotes from Our Futurists

Jeremy Gutsche
Jeremy Gutsche

New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker

One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.

Armida Ascano
Armida Ascano

Chief Content Officer
Innovation Facilitator for 100+ Top Brands

One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.

Jonathon Brown
Jonathon Brown

Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders

As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.

Ady Floyd
Ady Floyd

VP Client Success
Advisor to 50+ Leading Brands

Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.

Gil Cohen
Gil Cohen

SVP, Client Success
Author of more than 3,000 Trend Articles

Gil Cohen is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.

Jaime Neely
Jaime Neely

Project Lead for the Innovation Assessment

As Trend Hunter’s President, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.

Courtney Scharf
Courtney Scharf

Chief Client Officer
Managed 8,000 Custom Trend Projects

Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.

Sean Watson
Sean Watson

Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders

As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.

Jeremy Gutsche Innovation Keynotes
Best Innovation Strategy Books

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