INNOVATION STRATEGY

INSPIRATION & IDEAS FROM THE #1 TREND COMMUNITY

CREATE THE FUTURE

Let's create a more inspired world! Over the last 18 years, we've worked on 12,570 projects with 1,209 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.

Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,199 innovation interviews and keynotes.

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Nostalgia's Cultural Impact

With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.

Co-Creating With Consumers

Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.

The Importance of Authenticity

Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.

Cross-Functional Innovation

With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.

Flavor as an Experience

A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.

Organic Team Crowdsourcing

As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.

Cross-Disciplinary Innovation

With past roles in both product development and loyalty marketing, Kevin Swanson has worked on innovation at Hallmark for over 15 years. Believing in the value of cross-disciplinary innovation teams, Swanson walks us through his ideation process and the rituals he relies on to reset creativity and overcome challenges.

The Value of Consumer Interaction

In addition to encouraging collaborative innovation as Clearly's CEO, Arnaud Bussieres is also passionate about helping to eliminate poor vision globally -- something Clearly's parent company Essilor has been prioritizing since its inception.

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Innovation Strategy Interviews

The Future of Botanicals

An Interview with Susanne Caspar and Umberto Ciriello,, CEO and Chief R&D Officer at Linnea - With over 40 years of industry experience, Linnea stands as a trusted brand in pharmaceuticals. Founded in 1982 and based in Ticino, Switzerland, their GMP certified facility ensures top-notch...

Leveraging Consumer Feedback

An Interview with Carolina Ardila, Consumer Strategic Insights, Manager & Natalia Gadioli, Head of New Business, Kimberly-Clark - Carolina Ardila: A seasoned Marketeer and Market Researcher with a Masters in Marketing Management, Carolina Ardila is the LATAM Consumer Strategic Insights Leader for Adult & Feminine Care at...

Human-Centric Innovation

An Interview with Gabrielle Walker, R&D Scientist, PepsiCo - As an R&D Scientist at PepsiCo, Gabrielle Walker drives early-stage innovation within and relies on design thinking to lead the way. Her experience spans benchtop and conceptual work, along with...

Finding Unexpected Opportunities

An Interview with Lee Barnsley, Global Design Officer, Reckitt - A seasoned design leader with 25+ years of global experience across agency and client roles, Lee Barnsley is the Global Design Officer at Reckitt. He has successfully managed creative agencies, in-...

Investing in Sustainable Beauty

An Interview with Melodie Reynolds, Founder and CEO, Elate Beauty - Elate represents conscious beauty, emphasizing intention, purpose, and ritual. Rather than mere routine, the brand transforms daily actions into meaningful rituals, nurturing self-love, confidence,...

The Value of Adaptability

An Interview with Dr. Ginger Grant, Dean of Research and Innovation, at Humber Institute of Technology and Advanced Learning - Dr. Ginger Grant, Dean of Research and Innovation at Humber College, is a dynamic ‘pracademic’ renowned for her leadership in community-based action research, focused on innovation...

Understanding Consumer Empathy

An Interview with Carolyn Tomlinson, Director,, Break Through Innovation at Rich Products - With over 17 years of food industry experience, Carolyn Tomlinson is a thought leader, marketer, and innovator. Committed to leveraging research for impactful innovation and driving relevance and...

Making Ethical Investments

An Interview with Paul McQueen, VP of Wealth at Libro Credit Union - As the VP of Wealth at Libro Credit Union, Paul McQueen works with a world class team of investment and insurance professionals. A financial planner and analyst by training, with many years of...

Making Space for Innovation

An Interview with Madgalena Mook, CEO, International Coaching Federation - As the CEO of International Coaching Federation (ICF), Magdalena Mook brings a wealth of experience in consulting, coaching, association management, and fundraising. She is responsible for the...

Bridging Heritage & Innovation

An Interview With Nicholas Gizuk, the Estate Winemaker at, Inniskillin Estate Winery - In the intricate tapestry of winemaking, where tradition intertwines with modern science and innovation, Nicholas Gizuk stands out as a paragon at Inniskillin Estate Winery, a hallmark in Canadian...

Humanizing Work

An Interview with Anna Love, Co-Founder and CEO, Stoked - An entrepreneur, co-founder, and CEO at Stoked, Anna Love leads the global design consultancy that is renowned for pushing workplace culture boundaries. Stoked guides Fortune 1000 brands to be...

Addressing Food Industry Challenges

An Interview with Andre Manuel, General Manager, NotCo Canada - Sustainable food brand NotCo is committed to reinventing the food industry, one delectable bite at a time. Their innovative approach, guided by AI genius Giuseppe, transforms plant-based ingredients...

Leveraging Ethical AI

An Interview with Yuki He, CEO of LiveMe - Yuki He serves as the founder and CEO of Liveme, a live broadcasting app that debuted in April 2016 in the US. It has consistently held the top position in social charts on Google Play and Apple&#...

Embracing Unexpected Opportunities

An Interview with Steven McKinney, Senior Strategic Innovation Manager, Zentis Group - With over 20 years of experience, Steven McKinney is an innovative leader with a unique blend of Project Management, R&D, consumer, and technical expertise. Steven is the Senior Strategic...

Legacy Drives Innovation

An interview with John Cappella, President & CEO of Porsche Cars Canada - John Cappella has more than 20 years of automotive experience. A Toronto native, Mr. Cappella began his career in the automotive industry with a premium automaker, where he gained experience in...

AI-Driven Skincare

An Interview with Rachelle Seguin, Chemist and Founder of Omy Laboratoires - Rachelle Seguin, a visionary chemist, and entrepreneur, founded Omy Laboratoires, a certified B-Corp Canadian online personalized skincare company. Through AI integration, Omy has revolutionized...

Innovating Through Play

An Interview with Matthieu Rouif, Co-founder and CEO of PhotoRoom - As a fresh Polytechnique and Stanford graduate, Matthieu started working on photo apps 15 years ago. He then created the first mobile apps for ski resorts and co-founded the HeyCrowd app to make...

Science-Backed Innovation

An Interview with Star Walsh, Associate Director of Skin Health,, Research & Development at Kenvue - An established and passionate R&D leader with 28 years of skincare formulation experience, Star Walsh is the Associate Director of Skin Health, Research & Development at Kenvue. Star is...

Leveraging AI’s Power

An Interview with Ross Patrick, Artificial Intelligence Creative, Director, XTRA BOLD - XTRA BOLD specializes in crafting remarkable brand experiences, from packaging to digital interactions, fostering emotional connections with customers. Guiding his team to leverage AI’s ability to...

Empowering Indigenous Communities

An Interview with Mary Jane Oatman, Executive Director, Indigenous Cannabis Industry Association and Indigenous Cannabis Coalition - Mary Jane is the executive director of two Indigenous-led cannabis nonprofits - the Indigenous Cannabis Industry Association and the Indigenous Cannabis Coalition. She is also the editor and...

Innovation Strategy Articles

AI-Driven Trend Analysis

Introducing Trend Hunter GPT for Forward-Thinking Leaders - At Trend Hunter, we’ve always been at the forefront of identifying and analyzing emerging market trends. Today, we are thrilled to announce our latest innovation that will redefine how...

Navigating the Future

4 Strategic Insights from the 2024 Trend Report for Business Leaders - In a world that’s rapidly evolving with technological advancements and shifting societal norms, business leaders are constantly seeking insights that can drive their organizations forward. The...

Editorial Snapshot

The Most Innovative Trends this Week - November 16, 2023 - Introducing a new wave of innovation across various industries, these groundbreaking developments showcase the power of AI and cutting-edge technology. From Blackdot’s game-changing tattoo...

Editorial SnapShot

The Most Innovative Trends this Week - November 10, 2023 - In a rapidly evolving digital landscape, today’s CEOs and entrepreneurs are witnessing a revolution driven by cutting-edge technology. AI is at the forefront, transforming everything from...

2023 Innovation Strategy Awards Winners

Highlights from the 2nd Innovation Strategy Awards - At this year’s Future Festival World Summit 2023 event, we presented the second annual Innovation Strategy Awards, recognizing the best innovation stories from some of the world’s most...

Editorial SnapShot

The Most Innovative Trends this Week - October 27, 2023 - In a world where technology and ethics intertwine, businesses are not just innovating; they’re evolving with purpose. In today’s dynamic business world, artificial intelligence (AI) is...

5 Technology Trends That Marketers Need to Know in 2024

Curated by: - In the fast-evolving realm of advertising and marketing, remaining at the forefront of innovation is essential for industry leaders. It’s not just about identifying trends but about...

Editorial Snapshot

The Most Innovative Trends this Week - September 15, 2023 - </b><b>Business innovation is the driving force behind progress and competitiveness in today’s ever-changing business world. It involves continuously generating new ideas,...

Editorial Snapshot

The Most Innovative Trends this Week - September 6, 2023 - In the ever-evolving landscape of technology, artificial intelligence (AI) stands as a beacon of innovation, offering businesses transformative opportunities. From revolutionizing pet care to...

Decoding the AI Revolution

Dive Into Trend Hunter's Latest Webinar that Covers the Groundbreaking - In the ever-evolving realm of technology, the AI revolution stands out as a transformative force reshaping industries, societies, and individual lives. Trend Hunter, a leading voice in identifying...

Editorial SnapShot

The Most Innovative Trends this Week - August 30, 2023 - Amidst an era of unprecedented transformation, where technological leaps, economic dynamics, and climatic shifts converge, we stand witness to a whirlwind of change. We unveil upcoming pivotal...

Editorial Snapshot

The Most Innovative Trends This Week - August 10, 2023 - Staying ahead in today’s dynamic business landscape necessitates more than just keeping pace – it’s about anticipating shifts and embracing emerging currents. In the realm of business,...

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New Leisure Rules Through Catalyzation

Consumers' committment to self-improvement has heavily influenced leis...

03:05

Intro to Work Culture

The working world is evolving at an unprecedented pace and creating an...

09:20

Forecasting Boomer Desires

What do Boomer micro-generations want now that they have reached retir...

02:51

Intro to Future-Proofing Work Culture

In this module, Trend Hunter's Chief Culture Officer, Jaime Neely, re-...

Innovation Keynotes from Our Futurists

Jeremy Gutsche

New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker

One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.

Armida Ascano

Chief Content Officer
Innovation Facilitator for 100+ Top Brands

One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.

Jonathon Brown

Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders

As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.

Ady Floyd

VP Client Success
Advisor to 50+ Leading Brands

Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.

Gil Cohen

SVP, Client Success
Author of more than 3,000 Trend Articles

Gil Cohen is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.

Jaime Neely

Chief Culture Officer
Project Lead for the Innovation Assessment

As Trend Hunter’s Chief Culture Officer, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.

Courtney Scharf

Chief Client Officer
Managed 8,000 Custom Trend Projects

Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.

Sean Watson

Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders

As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.

Innovative Ideas
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Award-Winning Innovation Books
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Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks. Futurist U Innovation Academy
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database. Custom Innovation Training
Bring the Future Festival experience directly to your team or co-hosted custom event.

Innovation Keynotes

The Secret to Being a Successful Freelancer

Personalizing Online Retail

How Sleep Affects Your Emotions: Matt Walker's Video is Part of TED's Sleeping with Science Series

Sharing Unique Stories: Aimée Eubanks Davis Shares How Your Unique Story Can Get You Hired

Improving Our Relationship with Money: Thasunda Duckett Sparks an Honest Conversations About Saving

How to Make Faster Decisions: Patrick Mcginnis Shares the Dangers of the Fear of Better Options

Leveraging Tech in the Black Community: Stefan Grant Discusses The Need for More Diversity in Tech

Lessons From African-American Entrepreneurs: A Look at Bloomberg's 'Building a Brand' Panel Talk

Trend Keynotes

The Truth of Propelling Fake News

AI Metabolite Algorithms

Salt Repurposing Projects: Tina Arrowood Considers the Circular Salt Economy to Protect Fresh Water

How Deepfakes Threaten Democracy: Danielle Citron Considers the Implications of Deepfake Technology

Confronting the Plastic Problem: Andrew Forrest's Talk Discusses an Economic Solution to Plastic

Breaking Vaccination Myths: Ethan Lindenberger's Talk on Vaccines Boasts the Power of the Internet

Bacteria Against Climate Change: Morgan Vague's Talk on Plastic-Eating Bacteria Offers a Solution

Functional Tattooing: Carson Bruns' Keynote on Tattoos Boasts Possible Uses of Function-Forward Ink

Creativity Keynotes

Coping With Creative Writing

Burnout's Impact on Creativity

Stopping Remote Work Burnout: Morra Aarons-Mele's TED Talk Shares 3 Steps to Stop Burnout

The Power of Courageous Expression: Actor Ethan Hawke Delivered a Talk on Creativity for TED

How Drawing Can Set You Free: Artist Shantell Martin

Astrophysics Earthly Applications: Federica Bianco Outlines How Astrophysics Can Help Urban Science

Scientifically Falling Out of Love: Artist Dessa Discuses an Unconventional Approach to Heartbreak

Discovering the Origin of Life: Tara Djokic's Discovery Suggests an Alternative Evolution of Life

Culture Keynotes

Facilitating Professional Conversations

Turning Moments into Momentum

The 1-Minute Secret to Forming a New Habit: Christine Carter Shares Simple Steps For Motivation

America's Racial Wealth Gap: Kedra Newsom Reeves Dives into Racial Wealth Inequality History

The Ties Between Climate and Racial Justice: David Lammy Explores How the Two Topics are Related

The Negative Impact of Algorithms: Yaël Eisenstat's Talk on Facebook Speaks to Its Insidious Effect

Participatory Government Budgeting: Shari Davis Explores the Community's Role in Public Spending

Understanding Microaggressions: Angela Glover Blackwell's Microaggressions Talk is Empathy-Focused

Leadership Keynotes

The Power of Vulnerability

Preparing for a Sustainable Future

How to Embrace Emotions at Work: Liz Fosslien Educates Viewers About Selective Vulnerability

Transforming the Hiring Process: Gil Winch Shares Ways to Unlock Potential With New Hiring Tactics

The Benefits of Reverse Mentorship: Patrice Gordon Shares Tips on How to Create a Better Workplace

How to Lead in a Crisis: TED's Talk by Amy C. Edmondson Shares The Keys to Adapting Amid Change

Simplifying the American Voting Process: Amber McReynolds Delivered a Talk on Voting for TEDx

Finding the Courage to Ask for Help: YeYoon Kim Considers How Kids' Instincts Can Inform Adults

Motivational Keynotes

Supporting Kids with Special Needs

Staying Focused Under Pressure

Organizing for Civil Rights and Freedom: Bryan Stevenson Speaks with Civil Rights Leader John Lewis

Justice for the US-Mexico Border: Erika Pinheiro's Talk on Seeking Asylum Gives Cause for Concern

A Future Without Belongings: Orit Dolev Gave a Talk About Cherishing Experiences Over Owning Items

Science's Geography Problem: Ella Al-Shamahi Talks About Exploring Hostile and Unstable Areas

The Anxiety of Perfection: Daisy Jing Gives a Talk About Perfection and Its Consequences on Society

Self-Actualization Road Maps: Shannon Lee Discusses the Philosophy of Self-Actualization

Keynote Speak Courses

30 Talks About Sales

26 Talks About Globalization

35 Female Workforce Keynotes

40 Talks About Career Paths

INNOVATION STRATEGY

CREATE THE FUTURE

Nostalgia's Cultural Impact

Co-Creating With Consumers

The Importance of Authenticity

Cross-Functional Innovation

Flavor as an Experience

Organic Team Crowdsourcing

Cross-Disciplinary Innovation

The Value of Consumer Interaction

FREE INNOVATION ASSESSMENT

Innovation Strategy Interviews

Innovation Strategy Articles

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Innovation Keynotes from Our Futurists

Innovation Keynotes

Trend Keynotes

Creativity Keynotes

Culture Keynotes

Leadership Keynotes

Motivational Keynotes

Keynote Speak Courses

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