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INNOVATION STRATEGY

INSPIRATION & IDEAS FROM THE #1 TREND COMMUNITY

Nostalgia's Cultural Impact

Nostalgia's Cultural Impact

With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.

Co-Creating With Consumers

Co-Creating With Consumers

Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.

The Importance of Authenticity

The Importance of Authenticity

Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.

Cross-Functional Innovation

Cross-Functional Innovation

With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.

Flavor as an Experience

Flavor as an Experience

A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.

Organic Team Crowdsourcing

Organic Team Crowdsourcing

As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.

The Value of Consumer Interaction

The Value of Consumer Interaction

In addition to encouraging collaborative innovation as Clearly's CEO, Arnaud Bussieres is also passionate about helping to eliminate poor vision globally -- something Clearly's parent company Essilor has been prioritizing since its inception.

FREE INNOVATION ASSESSMENT

FREE INNOVATION ASSESSMENT

Discover your Innovation Archetype & specific tactics to realize your potential, faster. Plus, see how you and your organization compares to the world's top innovators.

CREATE THE FUTURE

CREATE THE FUTURE

Let's create a more inspired world! Over the last 17 years, we've worked on 11,601 projects with 1,137 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.

Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,150 innovation interviews and keynotes.

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Innovation Strategy Interviews

Driving Growth in Canadian SMB Driving Growth in Canadian SMB

Innovation with Natasha Walji, Managing Director at Google Canada - With a mission to help small and medium businesses grow, reach new customers, and build out their online presence, Natasha Walji is the Managing Director at Google Canada. Having been raised by two...

People-Centric Innovation People-Centric Innovation

Jeff Mocha, Chief Technology and Innovation Officer, OEC x Keynote - Believing that the best innovation comes from collaboration across all levels of an organization, Jeff Mocha empowers his team to work together as a tight-knit community. Jeff is the Chief...

Making Magic Happen Making Magic Happen

Normand Latourelle, Creator of Illumi & Cavalia, Founder, Cirque du Soleil - Believing that pure creation tells its own organic story, Normand Latourelle is one of the founders of Cirque du Soleil and the creator of Cavalia, the world’s first artistic horse-themed show...

Committing to Sustainability Committing to Sustainability

An Interview With Allbirds CEO and Co-Founder Tim Brown - Understanding that sustainability in the footwear industry is a long-term commitment and an ever-changing process, Tim Brown is the CEO and co-founder of Allbirds. The San Francisco-based brand’...

Starting With the Consumer Starting With the Consumer

An Interview with Bob Arnold, CEO of Q Mixers - After holding leadership roles at four industry-leading, multi-national food and beverage companies Bob Arnold became the CEO of Q Mixers in June of this year. Since joining Q Mixers, Bob has been...

Delivering Multisensory Flavor Delivering Multisensory Flavor

An Interview with Jason Shiver, CEO of Waterloo Sparkling Water - With past experience as the President of North America for Amplify Snack Brands, and as the Senior Vice President of Sales and Marketing for Glutino USA, Jason Shiver brought his vast expertise to...

Adding to Culture Adding to Culture

Angel Bellon, Sr. Director, Insights & Cultural Intelligence, Paramount - Believing that innovation is not only defined by something new, but rather by something that is disruptive and additive to culture, Angel Bellon is the Senior Director, Insights & Cultural...

On the Edge of Revolution On the Edge of Revolution

Renee Erridge, Founder and Chief Architect, Plumgig - Transforming the classic webinar and workshop model into an interactive “laboratory,” PlumGig helps companies tackle business challenges surrounding team development, culture,...

Helping Small Businesses Innovate Helping Small Businesses Innovate

An Interview with Faye Pang, Country Manager Canada, Xero - Passionate about creating diverse and inclusive working environments, Faye Pang is an experienced leader and the Canadian Country Manager for Xero. In addition to helping small businesses succeed...

Nostalgia Nostalgia's Cultural Impact

Tammy Butterworth, Front End Innovation Lead at PepsiCo - With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia’s cultural impact. For Tammy Butterworth,...

Transparency in the Beauty Industry Transparency in the Beauty Industry

An Interview with Mira Peterson, Co-Founder and CMO of JUNOCO - Based in California, JUNOCO is a beauty brand specializing in clean skincare and cruelty-free makeup. The company’s goal is to create “inspiring and accessible products that bring out one&...

Flavor as an Experience Flavor as an Experience

Lydia Poole, Director of Consumer & Market Insight at McCormick - A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the...

Moving at the Speed of Science Moving at the Speed of Science

Anna Maria Marra, Sr. Director, Global Biopharma Operations, Pfizer - Known for its “relentless pursuit of scientific breakthroughs and revolutionary medicines that will create a healthier world for everyone,” Pfizer is one of the world’s leading...

Creating Mindful Streetwear Creating Mindful Streetwear

An Interview with TAIKAN Founder and Brand Manager Garret Louie - With a passion for art, entertainment and culture, TAIKAN founder and brand manager Garret Louie aims to make high quality streetwear more accessible. TAIKAN consists of versatile basics and...

The Importance of Authenticity The Importance of Authenticity

Nigel Hughes, SVP Global Innovation and R&D, Kellogg Company - Believing that food is a “celebration, a language, and even a personal ethos,” Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about...

Organic Team Crowdsourcing Organic Team Crowdsourcing

An Interview with Luke Thomas, Sr. Tech Evangelist, HP - As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important...

Cross-Functional Innovation Cross-Functional Innovation

David Dombrowski, IDSA, DMI Director, Head of rdpkOPINN at Haleon - Haleon - Led by its purpose to deliver better everyday health with humanity, Haleon is a world-class portfolio of category-leading global Consumer Healthcare brands, including Sensodyne, Chapstick,...

Elevating At-Home Culinary Elevating At-Home Culinary

An Interview With Mike Florea, Chef/Culinary Innovation Manager, Kroger - Starting with the innovation team at Kroger, specifically for private label about three years ago, Mike Florea is a Chef/Culinary Innovation Manager at the company. Mike’s focus is on culinary...

Co-Creating With Consumers Co-Creating With Consumers

An Interview with Jamie Wideman, VP of Innovation at Molson Coors - Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how...

The Kitchen of the Future The Kitchen of the Future

An Interview with John Adler, VP of Culinary at Blue Apron - With an impressive resume that includes “time in the kitchens at Per Se and Blue Hill Stone barns,” and “8 years at Franny’s, a beloved Italian restaurant in Brooklyn, where he...

Innovation Strategy Articles

Carbon Capture Leaders Carbon Capture Leaders

Occidental Petroleum CEO Vicki Hollub Wins Innovation Strategy Award - In recognition of her commitment to lead and support climate change efforts on a macro level, Occidental Petroleum Corp. CEO and carbon capture leader Vicki Hollub was presented a Trend Hunter...

Future Testing Ideas Future Testing Ideas

Tammy Butterworth, Front End Lead at PepsiCo - Speaking about nostalgia’s cultural impact, Tammy Butterworth, Front End Innovation Lead at PepsiCo is a visionary within her industry. Tammy is one of this year’s Innovation Strategy...

Investing in Passion Projects Investing in Passion Projects

David Dombrowski - Balancing feasibility and passion projects can be a challenging feat for many organizations and David Dombrowski has a solution. David is the IDSA, DMI Director, Head of rdpkOPINN at Haleon and...

Redefined Failure Playbooks Redefined Failure Playbooks

Molson Coors VP of Innovation Jamie Wideman Wins Innovation Award - This year’s Innovation Strategy Award in the category of Culture of Innovation was presented to Jamie Wideman, VP of Innovation at Molson Coors, for her team’s Failure Playbook. Molson Coors&#...

Proactively Finding Solutions Proactively Finding Solutions

Bill Hayden, Chief Strategy Officer & EVP - Putting the voice of consumers front and center, Bill Hayden is the Chief Strategy Officer & EVP of Universal Parks & Resorts, and this year’s Innovation Strategy Award winner in the...

Planning for Extreme Scenarios Planning for Extreme Scenarios

Lawren Barnett, Global Futures Director at Coca-Cola Company - Believing that innovation is driven by scenario planning, Lawren Barnett is the Global Futures Director at Coca-Cola Company. She recently won Trend Hunter’s Innovation Strategy Award in the...

Facilitating Meaningful Collisions Facilitating Meaningful Collisions

Debbie Amato - Known for her forward-thinking approach to innovation, Debbie Amato has an aerospace engineering background and is the Deputy Chief Officer at NASA’s Goddard Space Flight Center. She is also an...

Permission to Fail Permission to Fail

Brian Coupland, SVP of Merchandising at Staples Wins Innovation Strategy Award - An inspiring force on his team, Brian Coupland is the SVP of Merchandising at Staples and was the winner of an Innovation Strategy Award in the Culture of Innovation category earlier this year. The...

2022 Innovation Strategy Awards Winners 2022 Innovation Strategy Awards Winners

Trend Hunter's First Ever Innovation Strategy Awards - At this year’s Future Festival World Summit event, we revealed the launch of InnovationStrategy.com, Trend Hunter’s newest brand spotlighting all of our innovation tools and content. The...

Future Festival World Summit Future Festival World Summit

The Return of Our BEST Innovation Conference - The return of our BEST innovation conference is finally here, just on time for you to inspire your team for the chaotic road ahead. It’s been two years since our epic world summit innovation and...

2023 Trend Report Webinar 2023 Trend Report Webinar

Jeremy Gutsche & Armida Ascano Discuss Future-Focused Trends - In a world of disruptive innovation, it is important to keep up with trends and leverage them to your advantage. Get a clearer picture of where the market is headed this year with our 2023 Trend...

Revolutionary Innovation Conferences Revolutionary Innovation Conferences

Jeremy Gutsche Redefines Innovation in this 1-Hour Webinar - Join Trend Hunter’s CEO & NYT Best Selling Author, Jeremy Gutsche, for a free innovation webinar on April 12th, 2022 at 1 p.m. EDT. In the TH 101 - Better & Faster webinar, Jeremy...

Future Festival Innovation Conference

Innovation Keynotes from Our Futurists

Jeremy Gutsche
Jeremy Gutsche

New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker

One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.

Armida Ascano
Armida Ascano

Chief Content Officer
Innovation Facilitator for 100+ Top Brands

One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.

Jonathon Brown
Jonathon Brown

Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders

As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.

Ady Floyd
Ady Floyd

VP Client Success
Advisor to 50+ Leading Brands

Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.

Gil Haddi
Gil Haddi

SVP, Client Success
Author of more than 3,000 Trend Articles

Gil Haddi is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.

Jaime Neely
Jaime Neely

Chief Culture Officer
Project Lead for the Innovation Assessment

As Trend Hunter’s Chief Culture Officer, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.

Courtney Scharf
Courtney Scharf

Chief Client Officer
Managed 8,000 Custom Trend Projects

Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.

Sean Watson
Sean Watson

Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders

As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.

Jeremy Gutsche Innovation Keynotes
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