INSPIRATION & IDEAS FROM THE #1 TREND COMMUNITY
Let's create a more inspired world! Over the last 20 years, we've worked on 13,235 projects with 1,306 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.
Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,235 innovation interviews and keynotes.
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Renata Alves is a Digital Innovation Manager at BASF, where she plays a critical role in fostering innovation communities and driving digital transformation. Over the five years, her team has seamlessly integrated market-leading technology trends with business needs, cultivating a culture of digital innovation and enhancing customer experiences across BASF in North & South America.
Kristel Zaman is the Head of Marketing & Product Management at Grundfos, where she is recognized for her ability to lead dynamic teams and drive positive, transformative change. With a strong track record in designing, developing, and implementing product-focused business strategies, Kristel is results-oriented and proactive in identifying opportunities for improvement.
In an era where traditional marketing strategies are losing their edge, Kellanova is pioneering a fresh approach to consumer engagement. David Lee, Sr. Director of Global Licensing & Cultural Marketing at Kellanova, shares insights on how the company is leveraging cultural relevance to connect with the elusive next-generation consumer.
With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.
Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.
Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.
With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.
A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.
As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.
With past roles in both product development and loyalty marketing, Kevin Swanson has worked on innovation at Hallmark for over 15 years. Believing in the value of cross-disciplinary innovation teams, Swanson walks us through his ideation process and the rituals he relies on to reset creativity and overcome challenges.
An Interview with Kevin Hartley, Founder & CEO of Cambio Roasters - In an industry where single-serve coffee pods have become ubiquitous—and problematic—Kevin Hartley saw an opportunity to reinvent a global morning ritual. Formerly Keurig’s Chief Innovation...
An Interview with Lindsay Brewer, the Most Influential Woman in, Motorsports - Lindsay Brewer is redefining the high-octane world of motorsports as both a trailblazing professional racecar driver and a powerhouse model, seamlessly merging speed with style and dete...
A Conversation with Corporate Natalie - In an era where workplace norms are being radically redefined, Corporate Natalie (known to millions for her witty takes on office culture) has emerged as an unexpected bridge between traditional...
An Interview with Noman Shamim, the, Senior Manager of Customer Marketing & eCommerce at Irving Consumer Products - In the world of household essentials, where innovation might seem as elusive as a perfectly folded fitted sheet, Noman Shamim is proving that even the most mundane products can be at the cutting...
An Interview with Joey Edwards-Lebair, Senior Manager of, Customer Insights at Zendesk - In the fast-paced world of customer experience, staying ahead of the curve is not just an advantage—it’s a necessity. Enter Joey Edwards-Lebair, Senior Manager of Customer Insights at Zendesk,...
An Interview with Carlos Oyanguren, President of Nespresso Canada. - In an industry where luxury and sustainability often seem at odds, Nespresso Canada is charting a bold new course. Under Carlos Oyanguren’s leadership as President, the company recently...
An Interview with Garnet McElree, the Chief Inspiration, Officer at LMNO - Meet Garnet McElree, the Chief Inspiration Officer at LMNO, who’s not just thinking outside the box—he’s redefining it. In an industry where creativity is currency, McElree stands out...
An Interview With Bea Smith, the Director of the, Northern Innovation Startup Center - Meet Bea Smith, the visionary Director of the Northern Innovation Startup Center in Aberdeen, South Dakota. In a landscape where tech startups are often associated with bustling urban centers, Smith...
An Interview with Raghav Agrawal, Fractional Product Manager, at Seed PM - In this thought-provoking discussion, we explore the landscape of fintech innovation with Raghav Agrawal, founder of Seed PM and a seasoned Fractional Product Manager. With over a decade of...
An interview with Adam Palleschi, the Managing Director of bb Blanc - In the ever-evolving landscape of event production, few have mastered the art of blending technology with emotion quite like Adam Palleschi. As the Managing Director of bb Blanc, Palleschi doesn...
An Interview with Renata Alves, Digital Innovation Manager, BASF - Renata Alves is a Digital Innovation Manager at BASF, where she plays a critical role in fostering innovation communities and driving digital transformation. Over the five years, her team has...
An Interview With Kimberly-Clark - Kimberly-Clark focuses on delivering innovative hygiene and personal care solutions to consumers and businesses. This company offers a wide range of products, including disposable diapers, feminine...
An Interview with Taras Malyshev, Head of New Business Innovation, and Petra O’Brien, New Business Innovation, Pizza Hut - As the Head of New Business Innovation at Pizza Hut, Taras Malyshev is a strategic executive with over 16 years of experience driving transformative growth across industries such as QSR, FMCG, IT,...
An Interview with Elisa Giusti,, Executive Vice President, Global Markets Ingredients Growth, Fonterra - As Fonterra’s Executive Vice President – Global Markets Ingredients Growth, Elisa Giusti plays a pivotal role in supercharging growth at one of the world’s largest dairy cooperatives. With...
An Interview with Kristel Zaman, Head of Marketing, Grundfos - Kristel Zaman is the Head of Marketing & Product Management at Grundfos, where she is recognized for her ability to lead dynamic teams and drive positive, transformative change. With a strong...
An Interview With Zach Poelma, Senior Vice President of Strategy and, Insights Center of Excellence at Southern Glazer’s Wine & Spirits - In the spirited arena of beverage innovation, where trends fizz and fade like bubbles in a glass, Southern Glazer’s Wine & Spirits stands as a master mixologist of market insight. This isn...
An Interview with Anne Du Bois, the founder of Savon Du Bois - In the aromatic world of artisanal fragrances, innovation isn’t just about new scents—it’s about crafting olfactory narratives that challenge conventions and awaken memories. Our...
An Interview with Jamie Norwood and Cynthia Plotch,, Co-Founders of Winx Health - The women’s health aisle is getting a much-needed makeover, thanks to Winx Health’s pioneering approach to vaginal and sexual wellness for Gen-Z. Co-founders Cynthia Plotch and Jamie...
An Interview with Laura Whitaker, the Founder Behind Wildcraft Skincare - In an industry often dominated by synthetic formulas and fleeting trends, Wildcraft Skincare stands out as a beacon of authenticity and innovation. Laura Whitaker, the visionary founder behind this...
An Interview with David Lee, Sr. Director, Global Licensing &, Cultural Marketing at Kellanova - In an era where traditional marketing strategies are losing their edge, Kellanova is pioneering a fresh approach to consumer engagement. David Lee, Sr. Director of Global Licensing & Cultural...
This Week's Most Innovative Trends - February 13th, 2025 - This week's editorial snapshot explores the latest trends in artificial intelligence, highlighting its diverse applications across video creation, fitness, podcasts, transcription, and image ed...
The Art of Building Wealth One Cent at a Time - In an era where financial pressures from student debt, skyrocketing rents, and the high cost of living dominate the landscape, Millennials are reimagining how to build wealth. Instead of waiting fo...
This Week's Most Innovative Trends - February 5th, 2025 - This week's editorial snapshot focuses on the latest trends in artificial intelligence, showcasing its diverse applications across various domains. From education and productivity to fitness and me...
Revolutionizing Retirement: The AI-Driven Roadmap to - As we navigate an era defined by rapid technological advancements, one of the most significant transformations is occurring in the realm of retirement planning. Artificial Intelligence is not ju...
This Week's Most Innovative Trends - January 31st, 2025 - This week's editorial snapshot highlights the latest trends in artificial intelligence, showcasing innovative applications across various domains. From accessibility and visual aids to writing an...
Diving into Strategies to Stay Ahead in 2025 - Financial Wellness: Tools to Stay Ahead in 2025Financial wellness tools remain a critical component of overall well-being in 2025. With evolving economic landscapes and technological advanc...
This Week's Most Innovative Trends - January 24th, 2025 - This week's editorial snapshot highlights the transformative impact of artificial intelligence across various sectors, including healthcare, entertainment, exercise, and finance. With in...
How AI is Redefining Financial Trust and the Evolving Landscape of Credit - In an era where financial landscapes shift with unprecedented speed, Artificial Intelligence (AI) has emerged as a pivotal player in transforming how we understand and manage credit scores. N...
This Week's Most Innovative Trends - January 17th 2025 - This week's editorial snapshot highlights the latest trends in artificial intelligence across various sectors. From retail and health to entertainment and workplace productivity, AI is tr...
Navigating Big Money, Political Twists, and - We’re living in an era where cash is king—and there’s a lot of it waiting to make a move. Since 2003, private equity’s so-called “dry powder” has ballooned eightfold to around $4 trillion....
Exploring the Latest Tools for a Smoother Filing - Tax season can often feel like a race against time—a marathon of collecting receipts, deciphering complex forms, and ensuring you don’t miss any deductions. Luckily, technology has come...
Budgeting Smarter: AI Tools for Personal Finance Management - Managing personal finances has never been easy. With fluctuating expenses, unexpected costs, and the need to save for future goals, the challenge of staying on top of your finances can feel...
This module looks at how even the smartest business minds throughout h...
Generational targeting is at the core of consumer research; however, t...
In the second omnichannel retail module, Ady dives into the Megatrend ...
We’re seeing a growing resistance towards traditional marketing in f...
New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker
One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.
Chief Content Officer
Innovation Facilitator for 100+ Top Brands
One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.
Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders
As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.
VP Client Success
Advisor to 50+ Leading Brands
Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.
SVP, Client Success
Author of more than 3,000 Trend Articles
Gil Cohen is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.
President
Project Lead for the Innovation Assessment
As Trend Hunter’s President, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.
Chief Client Officer
Managed 8,000 Custom Trend Projects
Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.
Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders
As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.
Award-Winning Innovation Books
Get better and faster with our New York Times Bestselling methods, best innovation books & keynote videos
How Sleep Affects Your Emotions: Matt Walker's Video is Part of TED's Sleeping with Science Series
Sharing Unique Stories: Aimée Eubanks Davis Shares How Your Unique Story Can Get You Hired
Improving Our Relationship with Money: Thasunda Duckett Sparks an Honest Conversations About Saving
How to Make Faster Decisions: Patrick Mcginnis Shares the Dangers of the Fear of Better Options
Leveraging Tech in the Black Community: Stefan Grant Discusses The Need for More Diversity in Tech
Lessons From African-American Entrepreneurs: A Look at Bloomberg's 'Building a Brand' Panel Talk
Salt Repurposing Projects: Tina Arrowood Considers the Circular Salt Economy to Protect Fresh Water
How Deepfakes Threaten Democracy: Danielle Citron Considers the Implications of Deepfake Technology
Confronting the Plastic Problem: Andrew Forrest's Talk Discusses an Economic Solution to Plastic
Breaking Vaccination Myths: Ethan Lindenberger's Talk on Vaccines Boasts the Power of the Internet
Bacteria Against Climate Change: Morgan Vague's Talk on Plastic-Eating Bacteria Offers a Solution
Functional Tattooing: Carson Bruns' Keynote on Tattoos Boasts Possible Uses of Function-Forward Ink
Stopping Remote Work Burnout: Morra Aarons-Mele's TED Talk Shares 3 Steps to Stop Burnout
The Power of Courageous Expression: Actor Ethan Hawke Delivered a Talk on Creativity for TED
How Drawing Can Set You Free: Artist Shantell Martin
Astrophysics Earthly Applications: Federica Bianco Outlines How Astrophysics Can Help Urban Science
Scientifically Falling Out of Love: Artist Dessa Discuses an Unconventional Approach to Heartbreak
Discovering the Origin of Life: Tara Djokic's Discovery Suggests an Alternative Evolution of Life
The 1-Minute Secret to Forming a New Habit: Christine Carter Shares Simple Steps For Motivation
America's Racial Wealth Gap: Kedra Newsom Reeves Dives into Racial Wealth Inequality History
The Ties Between Climate and Racial Justice: David Lammy Explores How the Two Topics are Related
The Negative Impact of Algorithms: Yaël Eisenstat's Talk on Facebook Speaks to Its Insidious Effect
Participatory Government Budgeting: Shari Davis Explores the Community's Role in Public Spending
Understanding Microaggressions: Angela Glover Blackwell's Microaggressions Talk is Empathy-Focused
How to Embrace Emotions at Work: Liz Fosslien Educates Viewers About Selective Vulnerability
Transforming the Hiring Process: Gil Winch Shares Ways to Unlock Potential With New Hiring Tactics
The Benefits of Reverse Mentorship: Patrice Gordon Shares Tips on How to Create a Better Workplace
How to Lead in a Crisis: TED's Talk by Amy C. Edmondson Shares The Keys to Adapting Amid Change
Simplifying the American Voting Process: Amber McReynolds Delivered a Talk on Voting for TEDx
Finding the Courage to Ask for Help: YeYoon Kim Considers How Kids' Instincts Can Inform Adults
Organizing for Civil Rights and Freedom: Bryan Stevenson Speaks with Civil Rights Leader John Lewis
Justice for the US-Mexico Border: Erika Pinheiro's Talk on Seeking Asylum Gives Cause for Concern
A Future Without Belongings: Orit Dolev Gave a Talk About Cherishing Experiences Over Owning Items
Science's Geography Problem: Ella Al-Shamahi Talks About Exploring Hostile and Unstable Areas
The Anxiety of Perfection: Daisy Jing Gives a Talk About Perfection and Its Consequences on Society
Self-Actualization Road Maps: Shannon Lee Discusses the Philosophy of Self-Actualization