INSPIRATION & IDEAS FROM THE #1 TREND COMMUNITY
Let's create a more inspired world! Over the last 18 years, we've worked on 12,364 projects with 1,186 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.
Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,185 innovation interviews and keynotes.
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With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.
Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.
Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.
With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.
A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.
As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.
With past roles in both product development and loyalty marketing, Kevin Swanson has worked on innovation at Hallmark for over 15 years. Believing in the value of cross-disciplinary innovation teams, Swanson walks us through his ideation process and the rituals he relies on to reset creativity and overcome challenges.
An Interview with Anna Love, Co-Founder and CEO, Stoked - An entrepreneur, co-founder, and CEO at Stoked, Anna Love leads the global design consultancy that is renowned for pushing workplace culture boundaries. Stoked guides Fortune 1000 brands to be...
An Interview with Andre Manuel, General Manager, NotCo Canada - Sustainable food brand NotCo is committed to reinventing the food industry, one delectable bite at a time. Their innovative approach, guided by AI genius Giuseppe, transforms plant-based ingredients...
An Interview with Yuki He, CEO of LiveMe - Yuki He serves as the founder and CEO of Liveme, a live broadcasting app that debuted in April 2016 in the US. It has consistently held the top position in social charts on Google Play and Apple...
An Interview with Steven McKinney, Senior Strategic Innovation Manager, Zentis Group - With over 20 years of experience, Steven McKinney is an innovative leader with a unique blend of Project Management, R&D, consumer, and technical expertise. Steven is the Senior Strategic...
An Interview with Rachelle Seguin, Chemist and Founder of Omy Laboratoires - Rachelle Seguin, a visionary chemist, and entrepreneur, founded Omy Laboratoires, a certified B-Corp Canadian online personalized skincare company. Through AI integration, Omy has revolutionized...
An Interview with Matthieu Rouif, Co-founder and CEO of PhotoRoom - As a fresh Polytechnique and Stanford graduate, Matthieu started working on photo apps 15 years ago. He then created the first mobile apps for ski resorts and co-founded the HeyCrowd app to make...
An Interview with Star Walsh, Associate Director of Skin Health,, Research & Development at Kenvue - An established and passionate R&D leader with 28 years of skincare formulation experience, Star Walsh is the Associate Director of Skin Health, Research & Development at Kenvue. Star is...
An Interview with Ross Patrick, Artificial Intelligence Creative, Director, XTRA BOLD - XTRA BOLD specializes in crafting remarkable brand experiences, from packaging to digital interactions, fostering emotional connections with customers. Guiding his team to leverage AI’s ability to...
An Interview with Mary Jane Oatman, Executive Director, Indigenous Cannabis Industry Association and Indigenous Cannabis Coalition - Mary Jane is the executive director of two Indigenous-led cannabis nonprofits - the Indigenous Cannabis Industry Association and the Indigenous Cannabis Coalition. She is also the editor and...
An Interview with Dayna Isom Johnson, Etsy's In-House Trend Expert, & TV Personality - Dayna Isom Johnson is the in-house Trend Expert for Etsy and a judge on the NBC primetime series ‘Making It’. As part of her role at Etsy, Dayna is responsible for keeping her finger on the...
An Interview With Angela Tucciarone, Head of Corporate, Communications at Shein - In the dynamic intersection of innovation and fashion, Angela Tucciarone Amar emerges as a leading force at Shein, a global fashion e-commerce company. As the head of corporate communications,...
An Interview with Angela Markwald, Associate GM, Omnichannel, Brands at Regal Ware - As a marketing professional and enthusiastic problem solver, Angela Markwald embraces the challenges of bringing new products to market, developing brand and positioning strategies, and creating a...
An Interview with Shurick Agapitov, CEO, Xsolla - Xsolla is a video game business engine founded by Shurick Agapitov. As the CEO, Agapitov leads a global team that provides developers with the necessary tools and services to succeed in the highly...
An Interview with Doug Werner, Head of Business Innovation, Amazon, Web Services (AWS) - An experienced leader with a data-driven and strategic mindset, Doug Werner is the Head of Business Innovation at Amazon Web Services (AWS). He is adept at incubating and managing businesses for...
An Interview with Allison Litzinger, Senior Vice President of Marketing at Sephora Canada - Allison Litzinger is a seasoned marketing professional known for her expertise in the consumer and retail sectors. She joined Sephora Canada in May of 2022 as the Senior Vice President of Marketing,...
An Interview with James Fulford, Product Innovator, Marketing, Strategist and Brand Builder with Global Experience Within the Luxury Consumer Goods, Wellness, and Fragrance Industries - James Fulford is a strategically minded and passionate senior marketing professional, with global experience within the luxury consumer goods, wellness, and fragrance industries. As a self-motived...
An Interview with Chad Sweeting, Director of Operations,, Co-Founder and Inventor of SPOTMYU - Growing up in Northern Ontario, in the small town of Penetang, playing hockey like most other Canadian kids, Chad Sweeting harbored a curiosity towards the sciences. Eventually, he attended and...
An Interview with Timur Khabirov, Prequel's Co-Founder and CEO - Prequel Inc. embodies the belief that everyone has the potential to be a creator, with software designed to unlock that potential. Whether it’s enhancing photographs, adding artistic filters,...
An Interview with Angie Buonassisi, Founder of Lontreau - Like most modern women trying to find balance in a demanding world, Angie Buonassisi doesn’t have time for a complicated skincare routine. She is the Founder of Lontreau and was inspired to...
An Interview with Mikel Cirkus, Global Creative Director, Foresight & Trenz, Firmenich - *This interview took place prior to the merger of Firmenich and with DSM, which took place in May With vast experience in concept development, creative problem solving, and branding/design in the...
The Most Innovative Trends this Week - September 15, 2023 - </b><b>Business innovation is the driving force behind progress and competitiveness in today’s ever-changing business world. It involves continuously generating new ideas,...
The Most Innovative Trends this Week - September 6, 2023 - In the ever-evolving landscape of technology, artificial intelligence (AI) stands as a beacon of innovation, offering businesses transformative opportunities. From revolutionizing pet care to...
Dive Into Trend Hunter's Latest Webinar that Covers the Groundbreaking - In the ever-evolving realm of technology, the AI revolution stands out as a transformative force reshaping industries, societies, and individual lives. Trend Hunter, a leading voice in identifying...
The Most Innovative Trends this Week - August 30, 2023 - Amidst an era of unprecedented transformation, where technological leaps, economic dynamics, and climatic shifts converge, we stand witness to a whirlwind of change. We unveil upcoming pivotal...
An interview with John Cappella, President & CEO of Porsche Cars Canada - John Cappella has more than 20 years of automotive experience. A Toronto native, Mr. Cappella began his career in the automotive industry with a premium automaker, where he gained experience in...
The Most Innovative Trends This Week - August 10, 2023 - Staying ahead in today’s dynamic business landscape necessitates more than just keeping pace – it’s about anticipating shifts and embracing emerging currents. In the realm of business,...
Unlock Early Bird Savings on Future Festival Tickets - - Embark on a journey to the heart of innovation and foresight this September. From the 26th to 28th, the Future Festival World Summit 2023 is set to morph Toronto into a nucleus of global innovation....
The Most Innovative Trends This Week - August 3, 2023 - The realm of artificial intelligence is experiencing an unprecedented surge in generative AI, with notable breakthroughs like OpenAI’s ChatGPT leading the charge. Across various industry...
Trend Hunter's Now Trending Series Dives Into the Dynamic World of eSport - ‘The Evolution of eSports’ is the latest collection of gaming trends, and is presented as part of Trend Hunter’s Now Trending video series. Join us on a captivating journey as we...
Unveiling the Future: TrendHunter's 2024 Trend Report Webinar - If you’re looking to step into the future, Trend Hunter’s latest webinar has you covered. Following the release of our highly anticipated 2024 Trend Report, Trend Hunter also hosted a...
The Most Innovative Trends This Week - July 7, 2023 - The global workforce is experiencing a profound technological shift, often referred to as the “fourth Industrial Revolution.” There are a number of emerging trends in AI and machine...
Embrace the AI Revolution: Future Festival World Summit 2023 - Are you ready to revolutionize your entrepreneurial journey? Join us at Future Festival World Summit 2023, where the transformative power of artificial intelligence (AI) converges with your...
The 80/20 rule states that 80% of sales are attributed to 20% of custo...
In this module, Jeremy discusses the benefits of managing innovation a...
In this module, Jeremy introduces the the concept of linear thinking a...
This module puts a focus on one of the biggest crises of our time, the...
New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker
One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.
Chief Content Officer
Innovation Facilitator for 100+ Top Brands
One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.
Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders
As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.
VP Client Success
Advisor to 50+ Leading Brands
Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.
SVP, Client Success
Author of more than 3,000 Trend Articles
Gil Cohen is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.
Chief Culture Officer
Project Lead for the Innovation Assessment
As Trend Hunter’s Chief Culture Officer, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.
Chief Client Officer
Managed 8,000 Custom Trend Projects
Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.
Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders
As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.
Award-Winning Innovation Books
Get better and faster with our New York Times Bestselling methods, best innovation books & keynote videos
How Sleep Affects Your Emotions: Matt Walker's Video is Part of TED's Sleeping with Science Series
Sharing Unique Stories: Aimée Eubanks Davis Shares How Your Unique Story Can Get You Hired
Improving Our Relationship with Money: Thasunda Duckett Sparks an Honest Conversations About Saving
How to Make Faster Decisions: Patrick Mcginnis Shares the Dangers of the Fear of Better Options
Leveraging Tech in the Black Community: Stefan Grant Discusses The Need for More Diversity in Tech
Lessons From African-American Entrepreneurs: A Look at Bloomberg's 'Building a Brand' Panel Talk
Salt Repurposing Projects: Tina Arrowood Considers the Circular Salt Economy to Protect Fresh Water
How Deepfakes Threaten Democracy: Danielle Citron Considers the Implications of Deepfake Technology
Confronting the Plastic Problem: Andrew Forrest's Talk Discusses an Economic Solution to Plastic
Breaking Vaccination Myths: Ethan Lindenberger's Talk on Vaccines Boasts the Power of the Internet
Bacteria Against Climate Change: Morgan Vague's Talk on Plastic-Eating Bacteria Offers a Solution
Functional Tattooing: Carson Bruns' Keynote on Tattoos Boasts Possible Uses of Function-Forward Ink
Stopping Remote Work Burnout: Morra Aarons-Mele's TED Talk Shares 3 Steps to Stop Burnout
The Power of Courageous Expression: Actor Ethan Hawke Delivered a Talk on Creativity for TED
How Drawing Can Set You Free: Artist Shantell Martin
Astrophysics Earthly Applications: Federica Bianco Outlines How Astrophysics Can Help Urban Science
Scientifically Falling Out of Love: Artist Dessa Discuses an Unconventional Approach to Heartbreak
Discovering the Origin of Life: Tara Djokic's Discovery Suggests an Alternative Evolution of Life
The 1-Minute Secret to Forming a New Habit: Christine Carter Shares Simple Steps For Motivation
America's Racial Wealth Gap: Kedra Newsom Reeves Dives into Racial Wealth Inequality History
The Ties Between Climate and Racial Justice: David Lammy Explores How the Two Topics are Related
The Negative Impact of Algorithms: Yaël Eisenstat's Talk on Facebook Speaks to Its Insidious Effect
Participatory Government Budgeting: Shari Davis Explores the Community's Role in Public Spending
Understanding Microaggressions: Angela Glover Blackwell's Microaggressions Talk is Empathy-Focused
How to Embrace Emotions at Work: Liz Fosslien Educates Viewers About Selective Vulnerability
Transforming the Hiring Process: Gil Winch Shares Ways to Unlock Potential With New Hiring Tactics
The Benefits of Reverse Mentorship: Patrice Gordon Shares Tips on How to Create a Better Workplace
How to Lead in a Crisis: TED's Talk by Amy C. Edmondson Shares The Keys to Adapting Amid Change
Simplifying the American Voting Process: Amber McReynolds Delivered a Talk on Voting for TEDx
Finding the Courage to Ask for Help: YeYoon Kim Considers How Kids' Instincts Can Inform Adults
Organizing for Civil Rights and Freedom: Bryan Stevenson Speaks with Civil Rights Leader John Lewis
Justice for the US-Mexico Border: Erika Pinheiro's Talk on Seeking Asylum Gives Cause for Concern
A Future Without Belongings: Orit Dolev Gave a Talk About Cherishing Experiences Over Owning Items
Science's Geography Problem: Ella Al-Shamahi Talks About Exploring Hostile and Unstable Areas
The Anxiety of Perfection: Daisy Jing Gives a Talk About Perfection and Its Consequences on Society
Self-Actualization Road Maps: Shannon Lee Discusses the Philosophy of Self-Actualization