INSPIRATION & IDEAS FROM THE #1 TREND COMMUNITY
Let's create a more inspired world! Over the last 18 years, we've worked on 11,785 projects with 1,153 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.
Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,153 innovation interviews and keynotes.
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With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.
Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.
Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.
With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.
A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.
As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.
An Interview with Melanie Nuce-Hilton, SVP of Innovation & Partnerships, GS1 US - GS1 US®, a member of GS1 global, is a not-for-profit information standards organization that facilitates industry collaboration to help improve supply chain visibility and efficiency through the...
An Interview with Lee Valley President and COO Jason Tasse, Jason Tasse - After joining Lee Valley Tools 26 years ago as a seasonal picker/packer, Jason Tasse proved that hard work, work ethic, and a good attitude are the winning pillars for long-term success. Jason is...
An Interview with Parachute Founder and CEO Ariel Kaye - With past experience in fashion and advertising, Ariel Kaye transformed her passion for interior design into a multimillion dollar business. The CEO of Parachute has built the brand into a household...
An Interview With Natasha Walji, Managing Director at Google Canada - With a mission to help small and medium businesses grow, reach new customers, and build out their online presence, Natasha Walji is the Managing Director at Google Canada. Having been raised by two...
Jeff Mocha, Chief Technology and Innovation Officer, OEC x Keynote - Believing that the best innovation comes from collaboration across all levels of an organization, Jeff Mocha empowers his team to work together as a tight-knit community. Jeff is the Chief...
Normand Latourelle, Creator of Illumi & Cavalia, Founder, Cirque du Soleil - Believing that pure creation tells its own organic story, Normand Latourelle is one of the founders of Cirque du Soleil and the creator of Cavalia, the world’s first artistic horse-themed show...
An Interview With Allbirds CEO and Co-Founder Tim Brown - Understanding that sustainability in the footwear industry is a long-term commitment and an ever-changing process, Tim Brown is the CEO and co-founder of Allbirds. The San Francisco-based brand’...
An Interview with Bob Arnold, CEO of Q Mixers - After holding leadership roles at four industry-leading, multi-national food and beverage companies Bob Arnold became the CEO of Q Mixers in June of this year. Since joining Q Mixers, Bob has been...
An Interview with Jason Shiver, CEO of Waterloo Sparkling Water - With past experience as the President of North America for Amplify Snack Brands, and as the Senior Vice President of Sales and Marketing for Glutino USA, Jason Shiver brought his vast expertise to...
Angel Bellon, Sr. Director, Insights & Cultural Intelligence, Paramount - Believing that innovation is not only defined by something new, but rather by something that is disruptive and additive to culture, Angel Bellon is the Senior Director, Insights & Cultural...
Renee Erridge, Founder and Chief Architect, Plumgig - Transforming the classic webinar and workshop model into an interactive “laboratory,” PlumGig helps companies tackle business challenges surrounding team development, culture,...
An Interview with Faye Pang, Country Manager Canada, Xero - Passionate about creating diverse and inclusive working environments, Faye Pang is an experienced leader and the Canadian Country Manager for Xero. In addition to helping small businesses succeed...
Tammy Butterworth, Front End Innovation Lead at PepsiCo - With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia’s cultural impact. For Tammy Butterworth,...
An Interview with Mira Peterson, Co-Founder and CMO of JUNOCO - Based in California, JUNOCO is a beauty brand specializing in clean skincare and cruelty-free makeup. The company’s goal is to create “inspiring and accessible products that bring out one&...
Lydia Poole, Director of Consumer & Market Insight at McCormick - A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the...
Anna Maria Marra, Sr. Director, Global Biopharma Operations, Pfizer - Known for its “relentless pursuit of scientific breakthroughs and revolutionary medicines that will create a healthier world for everyone,” Pfizer is one of the world’s leading...
An Interview with TAIKAN Founder and Brand Manager Garret Louie - With a passion for art, entertainment and culture, TAIKAN founder and brand manager Garret Louie aims to make high quality streetwear more accessible. TAIKAN consists of versatile basics and...
Nigel Hughes, SVP Global Innovation and R&D, Kellogg Company - Believing that food is a “celebration, a language, and even a personal ethos,” Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about...
An Interview with Luke Thomas, Sr. Tech Evangelist, HP - As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important...
David Dombrowski, IDSA, DMI Director, Head of rdpkOPINN at Haleon - Haleon - Led by its purpose to deliver better everyday health with humanity, Haleon is a world-class portfolio of category-leading global Consumer Healthcare brands, including Sensodyne, Chapstick,...
- Hosted in the vibrant city of Toronto, Canada, Future Festival World Summit 2022 gave attendees the knowledge and resources necessary to succeed in our fast-paced and ever-changing world. Future...
- Although the pandemic is largely behind us, many of the hobbies, interests, and values that consumers picked up during lockdown will remain essential to their lives. In terms of alcohol consumption,...
- As we gain space from the pandemic, which massively disrupted global trade and productivity, CPG companies have been confronted by a new operational reality. They have, in large part, been forced to...
- As technology continues to evolve, it’s important for businesses from all industries to stay on top of emerging trends. And while there’s certainly been a wide range of headline-grabbing...
- In the months following the COVID-19 pandemic, one thing has become abundantly clear: businesses of all sizes are starting to prioritize sustainability. From small businesses to Fortune 500 companies,...
- It’s no secret that the pandemic devastated the restaurant industry. During peak lockdown, many businesses in the space struggled to survive, especially as in-person dining options became...
- In the last few years, the hospitality industry has been faced with a multitude of changes. Whether it’s the way people travel, their attitudes toward public health, or their purchasing power—...
- The alcohol industry has been on a rollercoaster ride for the past decade or so, with new trends and a changes in consumer preferences pushing the role of alcohol in our lives to the back burner....
- There will be approximately 4.8 billion social media users by the end of 2023 (Source: Hootsuite), and influencer marketing is still trending upwards in response to this growth. As we head into a...
- Corporate Social Responsibility (CSR) has become an increasingly large part of businesses’ core missions. The digital age has brought with it a new form of social activism that brands are having...
- “Play” is an essential part of childhood that supports children’s personal, social, emotional and cognitive development. Play has been greatly affected in light of the pandemic, with more...
Occidental Petroleum CEO Vicki Hollub Wins Innovation Strategy Award - In recognition of her commitment to lead and support climate change efforts on a macro level, Occidental Petroleum Corp. CEO and carbon capture leader Vicki Hollub was presented a Trend Hunter...
In this module, Trend Hunter's Chief Client Officer, Courtney Scharf, ...
In this module, Trend Hunter's Director of Client Success, Ady Floyd, ...
Now is the time to get creative with customer engagement. How consumer...
Now that you are familiar with the methodology introduced in Module 1:...
New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker
One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.
Chief Content Officer
Innovation Facilitator for 100+ Top Brands
One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.
Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders
As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.
VP Client Success
Advisor to 50+ Leading Brands
Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.
SVP, Client Success
Author of more than 3,000 Trend Articles
Gil Haddi is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.
Chief Culture Officer
Project Lead for the Innovation Assessment
As Trend Hunter’s Chief Culture Officer, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.
Chief Client Officer
Managed 8,000 Custom Trend Projects
Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.
Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders
As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.
Award-Winning Innovation Books
Get better and faster with our New York Times Bestselling methods, best innovation books & keynote videos
How Sleep Affects Your Emotions: Matt Walker's Video is Part of TED's Sleeping with Science Series
Sharing Unique Stories: Aimée Eubanks Davis Shares How Your Unique Story Can Get You Hired
Improving Our Relationship with Money: Thasunda Duckett Sparks an Honest Conversations About Saving
How to Make Faster Decisions: Patrick Mcginnis Shares the Dangers of the Fear of Better Options
Leveraging Tech in the Black Community: Stefan Grant Discusses The Need for More Diversity in Tech
Lessons From African-American Entrepreneurs: A Look at Bloomberg's 'Building a Brand' Panel Talk
Salt Repurposing Projects: Tina Arrowood Considers the Circular Salt Economy to Protect Fresh Water
How Deepfakes Threaten Democracy: Danielle Citron Considers the Implications of Deepfake Technology
Confronting the Plastic Problem: Andrew Forrest's Talk Discusses an Economic Solution to Plastic
Breaking Vaccination Myths: Ethan Lindenberger's Talk on Vaccines Boasts the Power of the Internet
Bacteria Against Climate Change: Morgan Vague's Talk on Plastic-Eating Bacteria Offers a Solution
Functional Tattooing: Carson Bruns' Keynote on Tattoos Boasts Possible Uses of Function-Forward Ink
Stopping Remote Work Burnout: Morra Aarons-Mele's TED Talk Shares 3 Steps to Stop Burnout
The Power of Courageous Expression: Actor Ethan Hawke Delivered a Talk on Creativity for TED
How Drawing Can Set You Free: Artist Shantell Martin
Astrophysics Earthly Applications: Federica Bianco Outlines How Astrophysics Can Help Urban Science
Scientifically Falling Out of Love: Artist Dessa Discuses an Unconventional Approach to Heartbreak
Discovering the Origin of Life: Tara Djokic's Discovery Suggests an Alternative Evolution of Life
The 1-Minute Secret to Forming a New Habit: Christine Carter Shares Simple Steps For Motivation
America's Racial Wealth Gap: Kedra Newsom Reeves Dives into Racial Wealth Inequality History
The Ties Between Climate and Racial Justice: David Lammy Explores How the Two Topics are Related
The Negative Impact of Algorithms: Yaël Eisenstat's Talk on Facebook Speaks to Its Insidious Effect
Participatory Government Budgeting: Shari Davis Explores the Community's Role in Public Spending
Understanding Microaggressions: Angela Glover Blackwell's Microaggressions Talk is Empathy-Focused
How to Embrace Emotions at Work: Liz Fosslien Educates Viewers About Selective Vulnerability
Transforming the Hiring Process: Gil Winch Shares Ways to Unlock Potential With New Hiring Tactics
The Benefits of Reverse Mentorship: Patrice Gordon Shares Tips on How to Create a Better Workplace
How to Lead in a Crisis: TED's Talk by Amy C. Edmondson Shares The Keys to Adapting Amid Change
Simplifying the American Voting Process: Amber McReynolds Delivered a Talk on Voting for TEDx
Finding the Courage to Ask for Help: YeYoon Kim Considers How Kids' Instincts Can Inform Adults
Organizing for Civil Rights and Freedom: Bryan Stevenson Speaks with Civil Rights Leader John Lewis
Justice for the US-Mexico Border: Erika Pinheiro's Talk on Seeking Asylum Gives Cause for Concern
A Future Without Belongings: Orit Dolev Gave a Talk About Cherishing Experiences Over Owning Items
Science's Geography Problem: Ella Al-Shamahi Talks About Exploring Hostile and Unstable Areas
The Anxiety of Perfection: Daisy Jing Gives a Talk About Perfection and Its Consequences on Society
Self-Actualization Road Maps: Shannon Lee Discusses the Philosophy of Self-Actualization