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INNOVATION STRATEGY

INSPIRATION & IDEAS FROM THE #1 TREND COMMUNITY

CREATE THE FUTURE

CREATE THE FUTURE

Let's create a more inspired world! Over the last 18 years, we've worked on 11,785 projects with 1,153 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.

Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,153 innovation interviews and keynotes.

Want more?

Nostalgia's Cultural Impact

Nostalgia's Cultural Impact

With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.

Co-Creating With Consumers

Co-Creating With Consumers

Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.

The Importance of Authenticity

The Importance of Authenticity

Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.

Cross-Functional Innovation

Cross-Functional Innovation

With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.

Flavor as an Experience

Flavor as an Experience

A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.

Organic Team Crowdsourcing

Organic Team Crowdsourcing

As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.

The Value of Consumer Interaction

The Value of Consumer Interaction

In addition to encouraging collaborative innovation as Clearly's CEO, Arnaud Bussieres is also passionate about helping to eliminate poor vision globally -- something Clearly's parent company Essilor has been prioritizing since its inception.

FREE INNOVATION ASSESSMENT

FREE INNOVATION ASSESSMENT

Discover your Innovation Archetype & specific tactics to realize your potential, faster. Plus, see how you and your organization compares to the world's top innovators.

Innovation Strategy Interviews

Being an Advocate for Change Being an Advocate for Change

An Interview with Melanie Nuce-Hilton, SVP of Innovation & Partnerships, GS1 US - GS1 US®, a member of GS1 global, is a not-for-profit information standards organization that facilitates industry collaboration to help improve supply chain visibility and efficiency through the...

Nurturing Your Culture Nurturing Your Culture

An Interview with Lee Valley President and COO Jason Tasse, Jason Tasse - After joining Lee Valley Tools 26 years ago as a seasonal picker/packer, Jason Tasse proved that hard work, work ethic, and a good attitude are the winning pillars for long-term success. Jason is...

Choosing Sustainable Materials Choosing Sustainable Materials

An Interview with Parachute Founder and CEO Ariel Kaye - With past experience in fashion and advertising, Ariel Kaye transformed her passion for interior design into a multimillion dollar business. The CEO of Parachute has built the brand into a household...

Driving Growth in Canadian SMB Driving Growth in Canadian SMB

An Interview With Natasha Walji, Managing Director at Google Canada - With a mission to help small and medium businesses grow, reach new customers, and build out their online presence, Natasha Walji is the Managing Director at Google Canada. Having been raised by two...

People-Centric Innovation People-Centric Innovation

Jeff Mocha, Chief Technology and Innovation Officer, OEC x Keynote - Believing that the best innovation comes from collaboration across all levels of an organization, Jeff Mocha empowers his team to work together as a tight-knit community. Jeff is the Chief...

Making Magic Happen Making Magic Happen

Normand Latourelle, Creator of Illumi & Cavalia, Founder, Cirque du Soleil - Believing that pure creation tells its own organic story, Normand Latourelle is one of the founders of Cirque du Soleil and the creator of Cavalia, the world’s first artistic horse-themed show...

Committing to Sustainability Committing to Sustainability

An Interview With Allbirds CEO and Co-Founder Tim Brown - Understanding that sustainability in the footwear industry is a long-term commitment and an ever-changing process, Tim Brown is the CEO and co-founder of Allbirds. The San Francisco-based brand’...

Starting With the Consumer Starting With the Consumer

An Interview with Bob Arnold, CEO of Q Mixers - After holding leadership roles at four industry-leading, multi-national food and beverage companies Bob Arnold became the CEO of Q Mixers in June of this year. Since joining Q Mixers, Bob has been...

Delivering Multisensory Flavor Delivering Multisensory Flavor

An Interview with Jason Shiver, CEO of Waterloo Sparkling Water - With past experience as the President of North America for Amplify Snack Brands, and as the Senior Vice President of Sales and Marketing for Glutino USA, Jason Shiver brought his vast expertise to...

Adding to Culture Adding to Culture

Angel Bellon, Sr. Director, Insights & Cultural Intelligence, Paramount - Believing that innovation is not only defined by something new, but rather by something that is disruptive and additive to culture, Angel Bellon is the Senior Director, Insights & Cultural...

On the Edge of Revolution On the Edge of Revolution

Renee Erridge, Founder and Chief Architect, Plumgig - Transforming the classic webinar and workshop model into an interactive “laboratory,” PlumGig helps companies tackle business challenges surrounding team development, culture,...

Helping Small Businesses Innovate Helping Small Businesses Innovate

An Interview with Faye Pang, Country Manager Canada, Xero - Passionate about creating diverse and inclusive working environments, Faye Pang is an experienced leader and the Canadian Country Manager for Xero. In addition to helping small businesses succeed...

Nostalgia Nostalgia's Cultural Impact

Tammy Butterworth, Front End Innovation Lead at PepsiCo - With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia’s cultural impact. For Tammy Butterworth,...

Transparency in the Beauty Industry Transparency in the Beauty Industry

An Interview with Mira Peterson, Co-Founder and CMO of JUNOCO - Based in California, JUNOCO is a beauty brand specializing in clean skincare and cruelty-free makeup. The company’s goal is to create “inspiring and accessible products that bring out one&...

Flavor as an Experience Flavor as an Experience

Lydia Poole, Director of Consumer & Market Insight at McCormick - A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the...

Moving at the Speed of Science Moving at the Speed of Science

Anna Maria Marra, Sr. Director, Global Biopharma Operations, Pfizer - Known for its “relentless pursuit of scientific breakthroughs and revolutionary medicines that will create a healthier world for everyone,” Pfizer is one of the world’s leading...

Creating Mindful Streetwear Creating Mindful Streetwear

An Interview with TAIKAN Founder and Brand Manager Garret Louie - With a passion for art, entertainment and culture, TAIKAN founder and brand manager Garret Louie aims to make high quality streetwear more accessible. TAIKAN consists of versatile basics and...

The Importance of Authenticity The Importance of Authenticity

Nigel Hughes, SVP Global Innovation and R&D, Kellogg Company - Believing that food is a “celebration, a language, and even a personal ethos,” Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about...

Organic Team Crowdsourcing Organic Team Crowdsourcing

An Interview with Luke Thomas, Sr. Tech Evangelist, HP - As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important...

Cross-Functional Innovation Cross-Functional Innovation

David Dombrowski, IDSA, DMI Director, Head of rdpkOPINN at Haleon - Haleon - Led by its purpose to deliver better everyday health with humanity, Haleon is a world-class portfolio of category-leading global Consumer Healthcare brands, including Sensodyne, Chapstick,...

Innovation Strategy Articles

Future Festival World Summit 2022 Future Festival World Summit 2022

- Hosted in the vibrant city of Toronto, Canada, Future Festival World Summit 2022 gave attendees the knowledge and resources necessary to succeed in our fast-paced and ever-changing world. Future...

4 Post-Pandemic Trends Transforming the Alcohol Market 4 Post-Pandemic Trends Transforming the Alcohol Market

- Although the pandemic is largely behind us, many of the hobbies, interests, and values that consumers picked up during lockdown will remain essential to their lives. In terms of alcohol consumption,...

4 Post-Pandemic CPG Trends Currently Changing the Industry 4 Post-Pandemic CPG Trends Currently Changing the Industry

- As we gain space from the pandemic, which massively disrupted global trade and productivity, CPG companies have been confronted by a new operational reality. They have, in large part, been forced to...

4 ‘New Wave’ Tech Trends Set to Change the World 4 ‘New Wave’ Tech Trends Set to Change the World

- As technology continues to evolve, it’s important for businesses from all industries to stay on top of emerging trends. And while there’s certainly been a wide range of headline-grabbing...

4 Sustainable Business Trends Triggered By The Pandemic 4 Sustainable Business Trends Triggered By The Pandemic

- In the months following the COVID-19 pandemic, one thing has become abundantly clear: businesses of all sizes are starting to prioritize sustainability. From small businesses to Fortune 500 companies,...

Post-Pandemic Dining Trends Redefining The Industry Post-Pandemic Dining Trends Redefining The Industry

- It’s no secret that the pandemic devastated the restaurant industry. During peak lockdown, many businesses in the space struggled to survive, especially as in-person dining options became...

The Future of Hospitality The Future of Hospitality

- In the last few years, the hospitality industry has been faced with a multitude of changes. Whether it’s the way people travel, their attitudes toward public health, or their purchasing power—...

The New Alcohol Industry The New Alcohol Industry

- The alcohol industry has been on a rollercoaster ride for the past decade or so, with new trends and a changes in consumer preferences pushing the role of alcohol in our lives to the back burner....

The Influencer Evolution The Influencer Evolution

- There will be approximately 4.8 billion social media users by the end of 2023 (Source: Hootsuite), and influencer marketing is still trending upwards in response to this growth. As we head into a...

The Evolution of CSR The Evolution of CSR

- Corporate Social Responsibility (CSR) has become an increasingly large part of businesses’ core missions. The digital age has brought with it a new form of social activism that brands are having...

The Future of Kids and Toys The Future of Kids and Toys

- “Play” is an essential part of childhood that supports children’s personal, social, emotional and cognitive development. Play has been greatly affected in light of the pandemic, with more...

Carbon Capture Leaders Carbon Capture Leaders

Occidental Petroleum CEO Vicki Hollub Wins Innovation Strategy Award - In recognition of her commitment to lead and support climate change efforts on a macro level, Occidental Petroleum Corp. CEO and carbon capture leader Vicki Hollub was presented a Trend Hunter...

Future Festival Innovation Conference

Innovation Keynotes from Our Futurists

Jeremy Gutsche
Jeremy Gutsche

New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker

One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.

Armida Ascano
Armida Ascano

Chief Content Officer
Innovation Facilitator for 100+ Top Brands

One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.

Jonathon Brown
Jonathon Brown

Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders

As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.

Ady Floyd
Ady Floyd

VP Client Success
Advisor to 50+ Leading Brands

Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.

Gil Haddi
Gil Haddi

SVP, Client Success
Author of more than 3,000 Trend Articles

Gil Haddi is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.

Jaime Neely
Jaime Neely

Chief Culture Officer
Project Lead for the Innovation Assessment

As Trend Hunter’s Chief Culture Officer, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.

Courtney Scharf
Courtney Scharf

Chief Client Officer
Managed 8,000 Custom Trend Projects

Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.

Sean Watson
Sean Watson

Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders

As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.

Jeremy Gutsche Innovation Keynotes
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