INSPIRATION & IDEAS FROM THE #1 TREND COMMUNITY
Let's create a more inspired world! Over the last 18 years, we've worked on 12,138 projects with 1,167 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.
Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,170 innovation interviews and keynotes.
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With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.
Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.
Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.
With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.
A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.
As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.
With past roles in both product development and loyalty marketing, Kevin Swanson has worked on innovation at Hallmark for over 15 years. Believing in the value of cross-disciplinary innovation teams, Swanson walks us through his ideation process and the rituals he relies on to reset creativity and overcome challenges.
An Interview with Angie Buonassisi, Founder of Lontreau - Like most modern women trying to find balance in a demanding world, Angie Buonassisi doesn’t have time for a complicated skincare routine. She is the Founder of Lontreau and was inspired to...
An Interview with Mikel Cirkus, Global Creative Director,, Foresight & Trenz, Firmenich - *This interview took place prior to the merger of Firmenich and with DSM, which took place in May With vast experience in concept development, creative problem solving, and branding/design in the...
An Interview With Dean Davidson, Canadian Jewelry Designer - Creating timeless jewelry with a global perspective, Dean Davidson is known for careful craftsmanship, hand-cut gemstones, and a signature brushed finish that has become synonymous with the brand....
An Interview with Bill Digneit, Director of SISU,, the Innovation Institute at Northern Michigan University - Believing that innovation is about the promise vs. the proven, Bill Digneit is the Director of SISU, the Innovation Institute at Northern Michigan University. Bill and his team rely heavily on...
An Interview with Phil Harkins, Co-Founder and Chairman, Prossimo Global Partners - A renowned expert in organization development, leadership and executive advising, Phil Harkins has worked with over 800 organizations in 25 countries. These include government agencies, healthcare...
An Interview with Cuan Hanly, Chief Design Officer at Away - Believing that true innovation is a mindset, Cuan Hanly is the Chief Design Officer at Away, a global lifestyle brand that’s working to transform travel through products and content that inspire...
An Interview with Dr. Courtney Rubin, Co-Founder, and Chief Medical Officer at Fig.1 - Believing that skincare is healthcare, Dr. Courtney Rubin is the co-founder and Chief Medical Officer at Fig.1, a skincare brand focused on creating science-backed formulas that are sustainably...
An Interview with Sarah Wagman Ellenbogen, Co-Founder and CEO, Digiphy - Helping brands transparently communicate their product origins through elements like connected and traceable packaging, Digiphy was born out Co-Founder and CEO Sarah (Wagman) Ellenbogen’s own...
An Interview with Robert Madej, CEO and Founder of PureFacts - From giving financial advisors more access to data visualization tools to helping improve client retention rates, recent advancements in AI technology are transforming the fintech industry. Robert...
An Interview w/ Jeff Derderian, VP, Product Program Leadership, Sonos - With vast experience as a Product Development Leader across consumer electronics, government R&D and medical industries, Jeff Derderian is one of the brains behind Sonos’ newest range of high-...
An Interview with Kevin Swanson, Innovation Leader - Global Innovation, Hallmark - With past roles in both product development and loyalty marketing, Kevin Swanson has worked on innovation at Hallmark for over 15 years. Believing in the value of cross-disciplinary innovation teams,...
An Interview with Elizabeth McCall, Master Distiller, Woodford Reserve - Woodford Reserve’s recent Winter 2022 Master’s Collection - Historic Barrel Entry release features “newly-distilled whiskey that went into the barrel at 100 proof - how bourbon was...
An Interview with Kate Pomeroy, Head of Innovation, North America at Pernod Ricard - Demand signals are all around us and help predict consumer behavior. For Kate Pomeroy, the Head of Innovation, North America at Pernod Ricard, paying attention to demand signals is the key to truly...
An Interview with Melanie Nuce-Hilton, SVP of Innovation & Partnerships, GS1 US - GS1 US®, a member of GS1 global, is a not-for-profit information standards organization that facilitates industry collaboration to help improve supply chain visibility and efficiency through the...
An Interview with Lee Valley President and COO Jason Tasse - After joining Lee Valley Tools 26 years ago as a seasonal picker/packer, Jason Tasse proved that hard work, work ethic, and a good attitude are the winning pillars for long-term success. Jason is...
An Interview with Parachute Founder and CEO Ariel Kaye - With past experience in fashion and advertising, Ariel Kaye transformed her passion for interior design into a multimillion dollar business. The CEO of Parachute has built the brand into a household...
An Interview With Natasha Walji, Managing Director at Google Canada - With a mission to help small and medium businesses grow, reach new customers, and build out their online presence, Natasha Walji is the Managing Director at Google Canada. Having been raised by two...
Jeff Mocha, Chief Technology and Innovation Officer, OEC x Keynote - Believing that the best innovation comes from collaboration across all levels of an organization, Jeff Mocha empowers his team to work together as a tight-knit community. Jeff is the Chief...
Normand Latourelle, Creator of Illumi & Cavalia, Founder, Cirque du Soleil - Believing that pure creation tells its own organic story, Normand Latourelle is one of the founders of Cirque du Soleil and the creator of Cavalia, the world’s first artistic horse-themed show...
An Interview With Allbirds CEO and Co-Founder Tim Brown - Understanding that sustainability in the footwear industry is a long-term commitment and an ever-changing process, Tim Brown is the CEO and co-founder of Allbirds. The San Francisco-based brand’...
The Most Innovative Trends this Week - The impact of artificial intelligence is reverberating across all industries, as an increasing number of businesses recognize its remarkable capabilities and harness its power to enhance task...
Now Trending by Trend Hunter Spotlights Top Trends in Travel - As a result of the recent pandemic, the travel industry has undergone some significant changes, and businesses are now facing more demanding consumers. Consumers are not only craving escapism, but...
Trend Hunter's Now Trending Series Explores the Changing Priorities of - The pandemic brought about a shift in the way both employees and employers view remote work, as it highlighted the importance of work-life balance. With remote or hybrid working models becoming the...
Learning to Unlock Overlooked Opportunities During - Trend Hunter’s recent TH 101 - How to Innovate Through Chaos webinar outlines how to effectively adapt to disruption and spot overlooked opportunities during challenging times. In the midst of...
An Eco Trend Report Walkthrough by Alisha Ellis, Senior Client - In our evolving world, sustainability has become an increasingly important topic and a growing priority for consumers. With changing consumer attitudes, eco transparency is more crucial than ever...
Trend Hunter's 2023 Future Festival Tour Concludes at NYC - Trend Hunter’s New York Innovation Conference is scheduled to take place on June 21st. The conference will feature a stacked lineup with experienced futurist speakers, and none other than...
Discussing Trends & Insights Webinar - Hosted by Courtney Scharf, Chief Client - The wellness industry has experienced a remarkable shift in recent years, with a greater emphasis on holistic health and well-being practices that go beyond physical health and self-care. To shed...
Get Access to 2-for-1 Ticket Pricing For a Limited Time - Organized by Trend Hunter, the 2023 Future Festival tour offers a unique opportunity for individuals seeking inspiration and networking opportunities with business leaders within their industry and...
Armida Ascano Explores Gen X in this Innovation eLearning Series - As the forgotten generation, Generation X often gets overlooked, despite being born between two large, highly discussed generations. The third Micro-Generations Matrix module at Trend Hunter focuses...
Armida Ascano Dives into the Differences Between Boomer Generations - Did you know that generational categories like Gen Z, Millennials, and Baby Boomers only scratch the surface of the true characteristics of each generation? In an era marked by rapid transformation...
This Module Dives Into the Different Sub-Groups of Generations - In today’s world, generational categorization has been around for a long time. However, to truly understand each generation, macro categorizations, such as Gen Z, Gen X, or Millennials only...
Trend Hunter's Innovation eLearning Series Explores Gen Z Desires - Generation Z is not your average group of youngsters; they are the digitally dexterous demographic that has grown up in a world where technology is more than just a gadget, but a way of life. As the...
In this course, Senior Trend Hunter Account Executive Blaine Aberdeen ...
In this module, Trend Hunter's VP of Client Success, Ady Floyd, explor...
In this module, Armida will speak specifically to which Megatrends are...
Every brand needs a personalization strategy -- it's a consumer expect...
New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker
One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.
Chief Content Officer
Innovation Facilitator for 100+ Top Brands
One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.
Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders
As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.
VP Client Success
Advisor to 50+ Leading Brands
Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.
SVP, Client Success
Author of more than 3,000 Trend Articles
Gil Cohen is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.
Chief Culture Officer
Project Lead for the Innovation Assessment
As Trend Hunter’s Chief Culture Officer, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.
Chief Client Officer
Managed 8,000 Custom Trend Projects
Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.
Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders
As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.
Award-Winning Innovation Books
Get better and faster with our New York Times Bestselling methods, best innovation books & keynote videos
How Sleep Affects Your Emotions: Matt Walker's Video is Part of TED's Sleeping with Science Series
Sharing Unique Stories: Aimée Eubanks Davis Shares How Your Unique Story Can Get You Hired
Improving Our Relationship with Money: Thasunda Duckett Sparks an Honest Conversations About Saving
How to Make Faster Decisions: Patrick Mcginnis Shares the Dangers of the Fear of Better Options
Leveraging Tech in the Black Community: Stefan Grant Discusses The Need for More Diversity in Tech
Lessons From African-American Entrepreneurs: A Look at Bloomberg's 'Building a Brand' Panel Talk
Salt Repurposing Projects: Tina Arrowood Considers the Circular Salt Economy to Protect Fresh Water
How Deepfakes Threaten Democracy: Danielle Citron Considers the Implications of Deepfake Technology
Confronting the Plastic Problem: Andrew Forrest's Talk Discusses an Economic Solution to Plastic
Breaking Vaccination Myths: Ethan Lindenberger's Talk on Vaccines Boasts the Power of the Internet
Bacteria Against Climate Change: Morgan Vague's Talk on Plastic-Eating Bacteria Offers a Solution
Functional Tattooing: Carson Bruns' Keynote on Tattoos Boasts Possible Uses of Function-Forward Ink
Stopping Remote Work Burnout: Morra Aarons-Mele's TED Talk Shares 3 Steps to Stop Burnout
The Power of Courageous Expression: Actor Ethan Hawke Delivered a Talk on Creativity for TED
How Drawing Can Set You Free: Artist Shantell Martin
Astrophysics Earthly Applications: Federica Bianco Outlines How Astrophysics Can Help Urban Science
Scientifically Falling Out of Love: Artist Dessa Discuses an Unconventional Approach to Heartbreak
Discovering the Origin of Life: Tara Djokic's Discovery Suggests an Alternative Evolution of Life
The 1-Minute Secret to Forming a New Habit: Christine Carter Shares Simple Steps For Motivation
America's Racial Wealth Gap: Kedra Newsom Reeves Dives into Racial Wealth Inequality History
The Ties Between Climate and Racial Justice: David Lammy Explores How the Two Topics are Related
The Negative Impact of Algorithms: Yaël Eisenstat's Talk on Facebook Speaks to Its Insidious Effect
Participatory Government Budgeting: Shari Davis Explores the Community's Role in Public Spending
Understanding Microaggressions: Angela Glover Blackwell's Microaggressions Talk is Empathy-Focused
How to Embrace Emotions at Work: Liz Fosslien Educates Viewers About Selective Vulnerability
Transforming the Hiring Process: Gil Winch Shares Ways to Unlock Potential With New Hiring Tactics
The Benefits of Reverse Mentorship: Patrice Gordon Shares Tips on How to Create a Better Workplace
How to Lead in a Crisis: TED's Talk by Amy C. Edmondson Shares The Keys to Adapting Amid Change
Simplifying the American Voting Process: Amber McReynolds Delivered a Talk on Voting for TEDx
Finding the Courage to Ask for Help: YeYoon Kim Considers How Kids' Instincts Can Inform Adults
Organizing for Civil Rights and Freedom: Bryan Stevenson Speaks with Civil Rights Leader John Lewis
Justice for the US-Mexico Border: Erika Pinheiro's Talk on Seeking Asylum Gives Cause for Concern
A Future Without Belongings: Orit Dolev Gave a Talk About Cherishing Experiences Over Owning Items
Science's Geography Problem: Ella Al-Shamahi Talks About Exploring Hostile and Unstable Areas
The Anxiety of Perfection: Daisy Jing Gives a Talk About Perfection and Its Consequences on Society
Self-Actualization Road Maps: Shannon Lee Discusses the Philosophy of Self-Actualization