Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,396 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,122 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,122 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,209 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,396 cutting edge ideas.

INNOVATION STRATEGY

INSPIRATION & IDEAS FROM THE #1 TREND COMMUNITY

CREATE THE FUTURE

CREATE THE FUTURE

Let's create a more inspired world! Over the last 19 years, we've worked on 12,774 projects with 1,240 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.

Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,209 innovation interviews and keynotes.

Want more?

Nostalgia's Cultural Impact

Nostalgia's Cultural Impact

With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.

Co-Creating With Consumers

Co-Creating With Consumers

Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.

The Importance of Authenticity

The Importance of Authenticity

Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.

Cross-Functional Innovation

Cross-Functional Innovation

With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.

Flavor as an Experience

Flavor as an Experience

A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.

Organic Team Crowdsourcing

Organic Team Crowdsourcing

As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.

Cross-Disciplinary Innovation

Cross-Disciplinary Innovation

With past roles in both product development and loyalty marketing, Kevin Swanson has worked on innovation at Hallmark for over 15 years. Believing in the value of cross-disciplinary innovation teams, Swanson walks us through his ideation process and the rituals he relies on to reset creativity and overcome challenges.

The Value of Consumer Interaction

The Value of Consumer Interaction

In addition to encouraging collaborative innovation as Clearly's CEO, Arnaud Bussieres is also passionate about helping to eliminate poor vision globally -- something Clearly's parent company Essilor has been prioritizing since its inception.

FREE INNOVATION ASSESSMENT

FREE INNOVATION ASSESSMENT

Discover your Innovation Archetype & specific tactics to realize your potential, faster. Plus, see how you and your organization compares to the world's top innovators.

Innovation Strategy Interviews

Elevating Budget Travel Elevating Budget Travel

An Interview with Einar Örn Ólafsson, CEO of PLAY airlines - Einar Örn Ólafsson is the CEO of PLAY airlines, previously serving as chairman of the board at the company. Einar has been involved in the operation of numerous companies, both as an investor,...

Reshaping the Fragrance Industry Reshaping the Fragrance Industry

An Interview with Mara Dumski, Chief Fragrance Experience Officer, Pura - Pura’s Chief Fragrance Experience Officer Mara Dumski is leading the way in the home fragrance sector. Joining Pura in 2019 as VP of Fragrance and now serving as Chief Fragrance Experience...

Revolutionizing Fertility Tech Revolutionizing Fertility Tech

An Interview with Melody Adhami, CEO, Pollin Fertility - Melody Adhami is co-founder and CEO of Pollin Fertility, an innovative health-tech company in Toronto that operates leading fertility clinics powered by its proprietary software designed to increase...

Pioneering Ayurvedic Beauty Pioneering Ayurvedic Beauty

An Interview with Lisa Mattam, CEO & Founder, Sahajan - Lisa Mattam, the visionary behind Sahajan, serves as its Founder and CEO, leading the charge in revolutionizing the beauty industry with Ayurvedic principles and clean formulations that yield proven...

Empowering Female Leadership Empowering Female Leadership

An Interview with Sherri Stevens, Owner and CEO of Women's Executive, Network (WXN) - In the vibrant landscape of Canadian entrepreneurship and women’s leadership, Sherri Stevens stands as a beacon of innovation, empowerment, and excellence. As the Owner and CEO of Women’...

Solving the Global Plastic Crisis Solving the Global Plastic Crisis

An Interview with Suvi Haimi,, CEO and Co-founder, Sulapac Ltd - Suvi Haimi is the CEO and Co-founder of Sulapac Ltd, an award-winning material innovation company bringing solutions to the global plastic crisis. 1. What does innovation mean to you? The only way...

Investing in Sustainable Accessories Investing in Sustainable Accessories

An Interview with Elizabeth Hardy, Owner and Designer, Espe - My entire career working in fashion has led me to Espe. After 25 years as a CEO of an international fashion brand, I decided it was time to start something of my own. Espe was born from my lifelong...

Seeking Guidance from Nature Seeking Guidance from Nature

An Interview with Colleen Cirillo, Environmental Educator, and Butterflyway Project Lead, David Suzuki Foundation - The Butterflyway Project is a citizen-led movement growing highways of habitat for bees and butterflies across Canada. In 2017, David Suzuki Foundation initiated the Butterflyway Project, and its...

The Power of Curiosity The Power of Curiosity

An Interview with Phil De Luna, Chief Carbon Scientist and Head of, Engineering, Deep Sky - Phil De Luna is Chief Carbon Scientist and Head of Engineering at Deep Sky, a carbon removals developer building large scale infrastructure to reverse climate change. Prior to Deep Sky, Phil led...

Crafting Memorable Experiences Crafting Memorable Experiences

An Interview with Marsha Flanagan, CEO, International Association of Exhibitions & Events (IAEE) - Marsha Flanagan is the dynamic President and CEO of the International Association of Exhibitions and Events (IAEE), a prominent US-based trade association. With a mission to globally champion the...

Prioritizing Quality Ingredients Prioritizing Quality Ingredients

An Interview with TJ Rooney, President of Loacker North America - As the President of Loacker North America, TJ Rooney oversees operations at the company, bringing five years of experience with Loacker and a robust two-decade background at Nabisco/Kraft/Mondelez,...

The Future of Botanicals The Future of Botanicals

An Interview with Susanne Caspar and Umberto Ciriello,, CEO and Chief R&D Officer at Linnea - With over 40 years of industry experience, Linnea stands as a trusted brand in pharmaceuticals. Founded in 1982 and based in Ticino, Switzerland, their GMP certified facility ensures top-notch...

Leveraging Consumer Feedback Leveraging Consumer Feedback

An Interview with Carolina Ardila, Consumer Strategic Insights, Manager & Natalia Gadioli, Head of New Business, Kimberly-Clark - Carolina Ardila: A seasoned Marketeer and Market Researcher with a Masters in Marketing Management, Carolina Ardila is the LATAM Consumer Strategic Insights Leader for Adult & Feminine Care at...

Human-Centric Innovation Human-Centric Innovation

An Interview with Gabrielle Walker, R&D Scientist, PepsiCo - As an R&D Scientist at PepsiCo, Gabrielle Walker drives early-stage innovation within and relies on design thinking to lead the way. Her experience spans benchtop and conceptual work, along with...

Finding Unexpected Opportunities Finding Unexpected Opportunities

An Interview with Lee Barnsley, Global Design Officer, Reckitt - A seasoned design leader with 25+ years of global experience across agency and client roles, Lee Barnsley is the Global Design Officer at Reckitt. He has successfully managed creative agencies, in-...

Investing in Sustainable Beauty Investing in Sustainable Beauty

An Interview with Melodie Reynolds, Founder and CEO, Elate Beauty - Elate represents conscious beauty, emphasizing intention, purpose, and ritual. Rather than mere routine, the brand transforms daily actions into meaningful rituals, nurturing self-love, confidence,...

The Value of Adaptability The Value of Adaptability

An Interview with Dr. Ginger Grant, Dean of Research and Innovation, at Humber Institute of Technology and Advanced Learning - Dr. Ginger Grant, Dean of Research and Innovation at Humber College, is a dynamic ‘pracademic’ renowned for her leadership in community-based action research, focused on innovation...

Understanding Consumer Empathy Understanding Consumer Empathy

An Interview with Carolyn Tomlinson, Director,, Break Through Innovation at Rich Products - With over 17 years of food industry experience, Carolyn Tomlinson is a thought leader, marketer, and innovator. Committed to leveraging research for impactful innovation and driving relevance and...

Making Ethical Investments Making Ethical Investments

An Interview with Paul McQueen, VP of Wealth at Libro Credit Union - As the VP of Wealth at Libro Credit Union, Paul McQueen works with a world class team of investment and insurance professionals. A financial planner and analyst by training, with many years of...

Making Space for Innovation Making Space for Innovation

An Interview with Madgalena Mook, CEO, International Coaching Federation - As the CEO of International Coaching Federation (ICF), Magdalena Mook brings a wealth of experience in consulting, coaching, association management, and fundraising. She is responsible for the...

Innovation Strategy Articles

Unleashing the Innovators Within Unleashing the Innovators Within

The Power of Intrapreneurship and its Benefits - In today’s dynamic business landscape, where agility and adaptability are paramount, large organizations are increasingly seeking ways to unleash the entrepreneurial spirit within their...

Editorial Snapshot Editorial Snapshot

The Most Innovative Trends this Week - March 13, 2024 - In an age where creativity meets convenience, even the most everyday challenges are met with innovative solutions that spark joy and add ease to our lives. Take, for example, the clever partnership...

Editorial Snapshot Editorial Snapshot

The Most Innovative Trends this Week - February 27, 2024 - In a world where the unexpected becomes the norm, the fusion of industries brings about innovations that capture our imagination in the most delightful ways. Picture this: the iconic tastes of...

Decoding Evolution in Wellness Decoding Evolution in Wellness

Trend Hunter's Latest Webinar Dives Into AI and Modern Wellness - In Trend Hunter’s latest webinar, Wellness Evolution, the company dives into the recent trends and notable technologies in the wellness space. The session was streamed live on February 22nd,...

Navigating the Future of Tech Navigating the Future of Tech

Explore the Top Tech Trends of 2024 - In the ever-evolving landscape of consumer technology, staying ahead of the curve is crucial for businesses and innovators alike. As we delve into 2024, we have identified key trends that are set to...

Top Trends in Post-AI Education Top Trends in Post-AI Education

Revolutionizing Learning: How Technology is - In the digital age, education is undergoing a transformative shift, driven by the relentless advance of technology. The landscape of learning is evolving rapidly, offering unprecedented...

Editorial Snapshot Editorial Snapshot

The Most Innovative Trends this Week - February 14, 2024 - In an era where technology bridges gaps and nurtures connections, the digital and physical realms are intertwining in fascinating ways. Take Roblox’s recent innovation: a real-time AI chat...

Innovative Startup Success Stories Innovative Startup Success Stories

Disruptive Innovations: Startups That Have Changed the Game - In the rapidly evolving business landscape, innovative startups are not just entering the market; they’re reshaping industries with groundbreaking technologies and novel approaches. This...

Editorial Snapshot Editorial Snapshot

The Most Innovative Trends this Week - February 7, 2024 - As the digital age advances, the ways we interact with technology in our daily routines are undergoing subtle yet profound transformations. The introduction of AI-powered assistants in online...

AI in Executive Decision Making AI in Executive Decision Making

Changing the Face of Executive Decision-Making - Artificial Intelligence (AI) is drastically changing the landscape of executive decision-making, providing business leaders with advanced tools to make informed, strategic decisions. This article...

Editorial Snapshot Editorial Snapshot

The Most Innovative Trends This Week - February 1, 2024 - As we bite into the future of business, we’re savoring flavors of innovation that are both delicious and sustainable. Enter the scene, Too Good To Go, with their AI-powered solution tackling...

Future Festival Valentine Future Festival Valentine's Day Promotion

Join Future Festival as a Pair, Buy 1, Get 1 to Share! - After an epic Future Festival World Summit 2023 centered around AI’s massive impact, we invite you to secure tickets for this year’s event. For a limited time, when you join Future Festival as...

Future Festival Innovation Conference

Innovation Keynotes from Our Futurists

Jeremy Gutsche
Jeremy Gutsche

New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker

One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.

Armida Ascano
Armida Ascano

Chief Content Officer
Innovation Facilitator for 100+ Top Brands

One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.

Jonathon Brown
Jonathon Brown

Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders

As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.

Ady Floyd
Ady Floyd

VP Client Success
Advisor to 50+ Leading Brands

Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.

Gil Cohen
Gil Cohen

SVP, Client Success
Author of more than 3,000 Trend Articles

Gil Cohen is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.

Jaime Neely
Jaime Neely

President
Project Lead for the Innovation Assessment

As Trend Hunter’s President, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.

Courtney Scharf
Courtney Scharf

Chief Client Officer
Managed 8,000 Custom Trend Projects

Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.

Sean Watson
Sean Watson

Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders

As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.

Jeremy Gutsche Innovation Keynotes
Best Innovation Strategy Books

Award-Winning Innovation Books
Get better and faster with our New York Times Bestselling methods, best innovation books & keynote videos

Keynote Speak Courses

Start Now + Get a FREE Report.

Get our 2024 Trend Report FREE (worth $1,500)
& learn how we accelerate 1,240 brands, billionaires & NASA

Trend Hunter Advisory Clients