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INNOVATION STRATEGY

INSPIRATION & IDEAS FROM THE #1 TREND COMMUNITY

CREATE THE FUTURE

CREATE THE FUTURE

Let's create a more inspired world! Over the last 19 years, we've worked on 12,820 projects with 1,243 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.

Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,215 innovation interviews and keynotes.

Want more?

Nostalgia's Cultural Impact

Nostalgia's Cultural Impact

With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.

Co-Creating With Consumers

Co-Creating With Consumers

Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.

The Importance of Authenticity

The Importance of Authenticity

Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.

Cross-Functional Innovation

Cross-Functional Innovation

With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.

Flavor as an Experience

Flavor as an Experience

A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.

Organic Team Crowdsourcing

Organic Team Crowdsourcing

As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.

Cross-Disciplinary Innovation

Cross-Disciplinary Innovation

With past roles in both product development and loyalty marketing, Kevin Swanson has worked on innovation at Hallmark for over 15 years. Believing in the value of cross-disciplinary innovation teams, Swanson walks us through his ideation process and the rituals he relies on to reset creativity and overcome challenges.

The Value of Consumer Interaction

The Value of Consumer Interaction

In addition to encouraging collaborative innovation as Clearly's CEO, Arnaud Bussieres is also passionate about helping to eliminate poor vision globally -- something Clearly's parent company Essilor has been prioritizing since its inception.

FREE INNOVATION ASSESSMENT

FREE INNOVATION ASSESSMENT

Discover your Innovation Archetype & specific tactics to realize your potential, faster. Plus, see how you and your organization compares to the world's top innovators.

Innovation Strategy Interviews

Exploring the Frontiers of Beauty Science Exploring the Frontiers of Beauty Science

An Interview with Elisabeth Bouhadana - Elisabeth Bouhadana, the Scientific Director of L’Oréal Paris Worldwide, graciously shares her insights into the fusion of science and beauty, revealing how innovation propels the industry...

Redefining Beauty Through Innovation Redefining Beauty Through Innovation

An Interview with Soo Joo Park - In the ever-evolving world of beauty and fashion, where the quest for the next groundbreaking innovation never ceases, Soo Joo Park stands as a beacon of modernity and creativity. As a South Korean...

Innovating with Intention Innovating with Intention

An Interview with Andrea Morris, Founder, b, halfmoon - As the founder of b, halfmoon, Andrea Morris has over 20 years of experience in marketing and business development, coupled with a deep understanding of yoga. Morris is motivated by vision and...

Revolutionizing Automotive Retail Revolutionizing Automotive Retail

An Interview with Eric Marshall, Director, Genesis Motors Canada - A Canadian native, Eric Marshall has been integral to Hyundai Auto Canada Corp. since 2015, initially as a product manager. Transitioning to Genesis Motors Canada in 2016, he rose to national sales...

Pioneering Innovation in Foodservice Pioneering Innovation in Foodservice

An Interview with Jamil Bouchareb, Founder and CEO of Restaurantware - Jamil Bouchareb is the visionary founder and CEO of Restaurantware, pioneering innovation in foodservice supplies with a focus on sustainability. Inspired by his upbringing in his parents’...

Elevating Budget Travel Elevating Budget Travel

An Interview with Einar Örn Ólafsson, CEO of PLAY airlines - Einar Örn Ólafsson is the CEO of PLAY airlines, previously serving as chairman of the board at the company. Einar has been involved in the operation of numerous companies, both as an investor,...

Reshaping the Fragrance Industry Reshaping the Fragrance Industry

An Interview with Mara Dumski, Chief Fragrance Experience Officer, Pura - Pura’s Chief Fragrance Experience Officer Mara Dumski is leading the way in the home fragrance sector. Joining Pura in 2019 as VP of Fragrance and now serving as Chief Fragrance Experience...

Revolutionizing Fertility Tech Revolutionizing Fertility Tech

An Interview with Melody Adhami, CEO, Pollin Fertility - Melody Adhami is co-founder and CEO of Pollin Fertility, an innovative health-tech company in Toronto that operates leading fertility clinics powered by its proprietary software designed to increase...

Pioneering Ayurvedic Beauty Pioneering Ayurvedic Beauty

An Interview with Lisa Mattam, CEO & Founder, Sahajan - Lisa Mattam, the visionary behind Sahajan, serves as its Founder and CEO, leading the charge in revolutionizing the beauty industry with Ayurvedic principles and clean formulations that yield proven...

Empowering Female Leadership Empowering Female Leadership

An Interview with Sherri Stevens, Owner and CEO of Women's Executive, Network (WXN) - In the vibrant landscape of Canadian entrepreneurship and women’s leadership, Sherri Stevens stands as a beacon of innovation, empowerment, and excellence. As the Owner and CEO of Women’...

Solving the Global Plastic Crisis Solving the Global Plastic Crisis

An Interview with Suvi Haimi,, CEO and Co-founder, Sulapac Ltd - Suvi Haimi is the CEO and Co-founder of Sulapac Ltd, an award-winning material innovation company bringing solutions to the global plastic crisis. 1. What does innovation mean to you? The only way...

Investing in Sustainable Accessories Investing in Sustainable Accessories

An Interview with Elizabeth Hardy, Owner and Designer, Espe - My entire career working in fashion has led me to Espe. After 25 years as a CEO of an international fashion brand, I decided it was time to start something of my own. Espe was born from my lifelong...

Seeking Guidance from Nature Seeking Guidance from Nature

An Interview with Colleen Cirillo, Environmental Educator, and Butterflyway Project Lead, David Suzuki Foundation - The Butterflyway Project is a citizen-led movement growing highways of habitat for bees and butterflies across Canada. In 2017, David Suzuki Foundation initiated the Butterflyway Project, and its...

The Power of Curiosity The Power of Curiosity

An Interview with Phil De Luna, Chief Carbon Scientist and Head of, Engineering, Deep Sky - Phil De Luna is Chief Carbon Scientist and Head of Engineering at Deep Sky, a carbon removals developer building large scale infrastructure to reverse climate change. Prior to Deep Sky, Phil led...

Crafting Memorable Experiences Crafting Memorable Experiences

An Interview with Marsha Flanagan, CEO, International Association of Exhibitions & Events (IAEE) - Marsha Flanagan is the dynamic President and CEO of the International Association of Exhibitions and Events (IAEE), a prominent US-based trade association. With a mission to globally champion the...

Prioritizing Quality Ingredients Prioritizing Quality Ingredients

An Interview with TJ Rooney, President of Loacker North America - As the President of Loacker North America, TJ Rooney oversees operations at the company, bringing five years of experience with Loacker and a robust two-decade background at Nabisco/Kraft/Mondelez,...

The Future of Botanicals The Future of Botanicals

An Interview with Susanne Caspar and Umberto Ciriello,, CEO and Chief R&D Officer at Linnea - With over 40 years of industry experience, Linnea stands as a trusted brand in pharmaceuticals. Founded in 1982 and based in Ticino, Switzerland, their GMP certified facility ensures top-notch...

Leveraging Consumer Feedback Leveraging Consumer Feedback

An Interview with Carolina Ardila, Consumer Strategic Insights, Manager & Natalia Gadioli, Head of New Business, Kimberly-Clark - Carolina Ardila: A seasoned Marketeer and Market Researcher with a Masters in Marketing Management, Carolina Ardila is the LATAM Consumer Strategic Insights Leader for Adult & Feminine Care at...

Human-Centric Innovation Human-Centric Innovation

An Interview with Gabrielle Walker, R&D Scientist, PepsiCo - As an R&D Scientist at PepsiCo, Gabrielle Walker drives early-stage innovation within and relies on design thinking to lead the way. Her experience spans benchtop and conceptual work, along with...

Finding Unexpected Opportunities Finding Unexpected Opportunities

An Interview with Lee Barnsley, Global Design Officer, Reckitt - A seasoned design leader with 25+ years of global experience across agency and client roles, Lee Barnsley is the Global Design Officer at Reckitt. He has successfully managed creative agencies, in-...

Innovation Strategy Articles

Future Festival Spring Promotion Future Festival Spring Promotion

Don’t Miss our Ticket + Hotel Bundle Offer! - Get excited for Future Festival World Summit 2024 and secure your place with our exclusive conference offer! We’re excited to unveil our Ticket + Hotel Bundle, providing three nights of...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - April 18th, 2024 - As we stride into an era where technology enhances personal empowerment, the fusion of innovation and self-care reveals exciting possibilities. The Humane AI Pin exemplifies this trend, described as...

Mindful Consumption Mindful Consumption

Trend Hunter's Now Trending Video Series Dives into Lifestyle & Wellness - Trend Hunter’s newest Now Trending series, Mindful Consumption, covers the lastest trends in lifestyle and wellness. This video examines how consumer attitudes are shifting to focus on...

Editorial Snapshot Editorial Snapshot

The Most Innovative Trends this Week - March 13, 2024 - In a world where the marvels of the cosmos meet the evolution of the workplace, innovation shines in both education and professional development. NASA’s unveiling of new Solar Eclipse poster...

Editorial Snapshot Editorial Snapshot

The Most Innovative Trends this Week - March 28, 2024 - In an era where technology meets empathy, groundbreaking innovations are making waves in healthcare and emotional support. Nvidia’s collaboration with Hippocratic AI introduces AI Nurses,...

Unleashing the Innovators Within Unleashing the Innovators Within

The Power of Intrapreneurship and its Benefits - In today’s dynamic business landscape, where agility and adaptability are paramount, large organizations are increasingly seeking ways to unleash the entrepreneurial spirit within their...

Editorial Snapshot Editorial Snapshot

The Most Innovative Trends this Week - March 13, 2024 - In an age where creativity meets convenience, even the most everyday challenges are met with innovative solutions that spark joy and add ease to our lives. Take, for example, the clever partnership...

Editorial Snapshot Editorial Snapshot

The Most Innovative Trends this Week - February 27, 2024 - In a world where the unexpected becomes the norm, the fusion of industries brings about innovations that capture our imagination in the most delightful ways. Picture this: the iconic tastes of...

Decoding Evolution in Wellness Decoding Evolution in Wellness

Trend Hunter's Latest Webinar Dives Into AI and Modern Wellness - In Trend Hunter’s latest webinar, Wellness Evolution, the company dives into the recent trends and notable technologies in the wellness space. The session was streamed live on February 22nd,...

Navigating the Future of Tech Navigating the Future of Tech

Explore the Top Tech Trends of 2024 - In the ever-evolving landscape of consumer technology, staying ahead of the curve is crucial for businesses and innovators alike. As we delve into 2024, we have identified key trends that are set to...

Top Trends in Post-AI Education Top Trends in Post-AI Education

Revolutionizing Learning: How Technology is - In the digital age, education is undergoing a transformative shift, driven by the relentless advance of technology. The landscape of learning is evolving rapidly, offering unprecedented...

Editorial Snapshot Editorial Snapshot

The Most Innovative Trends this Week - February 14, 2024 - In an era where technology bridges gaps and nurtures connections, the digital and physical realms are intertwining in fascinating ways. Take Roblox’s recent innovation: a real-time AI chat...

Future Festival Innovation Conference

Innovation Keynotes from Our Futurists

Jeremy Gutsche
Jeremy Gutsche

New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker

One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.

Armida Ascano
Armida Ascano

Chief Content Officer
Innovation Facilitator for 100+ Top Brands

One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.

Jonathon Brown
Jonathon Brown

Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders

As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.

Ady Floyd
Ady Floyd

VP Client Success
Advisor to 50+ Leading Brands

Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.

Gil Cohen
Gil Cohen

SVP, Client Success
Author of more than 3,000 Trend Articles

Gil Cohen is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.

Jaime Neely
Jaime Neely

President
Project Lead for the Innovation Assessment

As Trend Hunter’s President, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.

Courtney Scharf
Courtney Scharf

Chief Client Officer
Managed 8,000 Custom Trend Projects

Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.

Sean Watson
Sean Watson

Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders

As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.

Jeremy Gutsche Innovation Keynotes
Best Innovation Strategy Books

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