Ideas
Explore the world's #1 largest database of ideas and innovations, with 466,318 inspiring examples.
Trend Reports
Discover why 1,262 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,262 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,209 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 466,318 cutting edge ideas.

Innovation Strategy Awards

Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.

play_circle_outline
Innovation Strategy Award Winner
Vicki Hollub, Occidental

Innovation Strategy Awards

Launched in 2022, Trend Hunter’s Innovation Strategy Awards spotlight the best innovation tactics gathered from our innovationstrategy.com interviews with the world’s leading CEOs, authors and speakers featured. Winners are selected based on a set of criteria across five innovation framework categories including Ability to Change, Culture of Innovation, Infectious Messaging, Opportunity Hunting and Adaptive Innovation. Those receiving Innovation Strategy Awards are not only recognized on the Future Festival World Summit stage, but are also presented with an epic 3D-printed rocket ship trophy. Celebrating today’s change makers, the trophy is representative of the inspiring and boundary-pushing efforts being led by each winner, both within their industry and beyond it.

navigate_before navigate_next
Trend Hunter Image
Award for Ability to Change
Caronlina Ardila and Natalia Gadioli
Consumer Strategic Insights Manager and Head of New Business

Tactic: Align to changing consumer needs by co-creating with the consumer directly, and leverage their honest feedback to make your product better and more user-centric.

Trend Hunter Image
Award for Culture of Innovation
Bill Digneit
Director of SISU: The Innovation Institute, Nothern Michigan University

Tactic: Leverage design thinking to support your community by fostering a culture of experimentation and collaboration. The $1 Reno-Innovate Fund provides new ideas with a two-year testing phase and reframes failure as a learning opportunity.

Trend Hunter Image
Award for Opportunity Hunting
Lee Barnsley
Global Design Officer, Reckitt

Tactic: Take brainstorming outside of your market to unlock new and unexpected areas of opportunity and to reach untapped consumer groups more authentically.

Trend Hunter Image
Award for Adaptive Innovation
Doug Werner
Head of Business Innovation, Amazon Web Services

Tactic: Adopt a Customer 360 Approach leveraging cross-industry trends and consumer insights to address processing issues during times of chaos and uncertainty. During the pandemic, they relied on this approach to create better, more adaptable supply chain solutions.

Trend Hunter Image
Award for Infectious Messaging
Gabrielle Walker
R&D Scientist, PepsiCo

Tactic: Approach innovation through a human-centric lens and cultivate a culture of innovation company-wide through initiatives that promote curiosity while challenging conventional thinking. Their Trend Collective and Curiosity Council facilitate collaborative ideation while enhancing knowledge and skills.

The 2023 Innovation Strategy Award Winners

Innovation Strategy Award Winner Caronlina Ardila and Natalia Gadioli
Caronlina Ardila and Natalia Gadioli - Consumer Strategic Insights Manager and Head of New Business
Award for Ability to Change

Tactic: Align to changing consumer needs by co-creating with the consumer directly, and leverage their honest feedback to make your product better and more user-centric.

Innovation Strategy Award Winner Bill Digneit
Bill Digneit - Director of SISU: The Innovation Institute, Nothern Michigan University
Award for Culture of Innovation

Tactic: Leverage design thinking to support your community by fostering a culture of experimentation and collaboration. The $1 Reno-Innovate Fund provides new ideas with a two-year testing phase and reframes failure as a learning opportunity.

Innovation Strategy Award Winner Lee Barnsley
Lee Barnsley - Global Design Officer, Reckitt
Award for Opportunity Hunting

Tactic: Take brainstorming outside of your market to unlock new and unexpected areas of opportunity and to reach untapped consumer groups more authentically.

Innovation Strategy Award Winner Doug Werner
Doug Werner - Head of Business Innovation, Amazon Web Services
Award for Adaptive Innovation

Tactic: Adopt a Customer 360 Approach leveraging cross-industry trends and consumer insights to address processing issues during times of chaos and uncertainty. During the pandemic, they relied on this approach to create better, more adaptable supply chain solutions.

Innovation Strategy Award Winner Gabrielle Walker
Gabrielle Walker - R&D Scientist, PepsiCo
Award for Infectious Messaging

Tactic: Approach innovation through a human-centric lens and cultivate a culture of innovation company-wide through initiatives that promote curiosity while challenging conventional thinking. Their Trend Collective and Curiosity Council facilitate collaborative ideation while enhancing knowledge and skills.

The 2022 Innovation Strategy Award Winners

Innovation Strategy Award Winner Vicki Hollub
Vicki Hollub - CEO, Occidental
Award for Ability to Change

Tactic: Empower your people and challenge them to save the world. More specifically, for Vicki, this award recognizes her taking the bold leap and spending $1 Billion on a Direct Air Carbon Capture facility to extract pollution from the sky.

Innovation Strategy Award Winner Jamie Wideman
Jamie Wideman - Molson Coors
Award for Culture of Innovation

Tactic: Create a "Failure Playbook" so that we can learn best practices from our mistakes.

Innovation Strategy Award Winner Brian Coupland
Brian Coupland - SVP Merchandising, Staples
Award for Culture of Innovation

Tactic: Give people a "Written Permission Slip to Fail" so they can face fear of failure head on.

Innovation Strategy Award Winner Bill Hayden
Bill Hayden - Chief Strategy Officer & EVP, Universal Parks & Resorts
Award for Infectious Messaging

Tactic: Proactively address all possible fears with a solution-based state of mind across your organization. This mindset pushes teams to go beyond identifying challenges and opportunities, leading to more actionable solutions.

Innovation Strategy Award Winner Debbie Amato
Debbie Amato - Chief, New Idea Office, NASA
Award for Opportunity Hunting

Tactic: Host "Poster Sessions" where people share ideas that are like a science fair for adults in order to create collisions.

Innovation Strategy Award Winner David Dombrowski
David Dombrowski - R&D Head of Innovation, Haleon
Award for Opportunity Hunting

Tactic: Enable Passion Projects, but tie them to company-centric North Star ideas, to fill the gap between dreams and day-to-day.

Innovation Strategy Award Winner Lawren Barnett
Lawren Barnett - Global Insights Futurist, Coca-Cola
Award for Adaptive Innovation

Tactic: Battle test ideas using "Extreme Scenarios" and then work back to the more applicable idea.

Innovation Strategy Award Winner Tammy Butterworth
Tammy Butterworth - Front End Innovation, PepsiCo
Award for Adaptive Innovation

Tactic: Future test ideas by innovating 10 years out, then work back; Engaging all 5 senses with immersive meetings.

Innovation Strategy Award Categories

Our Innovation Award Categories are based on innovation frameworks modeled by CEO, keynote speaker, and New York Times bestselling author Jeremy Gutsche. They include Ability to Change, Culture of Innovation, Infectious Messaging, Opportunity Hunting and Adaptive Innovation, with winners chosen through a self nomination or peer nomination process.

Innovation Strategy Award Categories
ABILITY TO CHANGE

Redefining your brand message and evolving with today's fast-paced world

CULTURE OF INNOVATION

Encouraging and driving forward a culture of innovation on a macro level.

OPPORTUNITY HUNTING

Identifying disruptive ideas and opportunities in unexpected places.

ADAPTIVE INNOVATION

Adapting during times of chaos and facing challenges head on.

INFECTIOUS MESSAGING

Rethinking your value prop and marketing to more effectively speak to consumers.

Innovation Strategy Awards 2024

Innovation Strategy Awards Nominations

Presented by Trend Hunter, the 2024 Innovation Strategy Awards will take place at Future Festival World Summit on October 1st, 2024. Celebrating inspiring tactics from the world’s top innovators, the awards are based on our renowned innovation frameworks and are sourced from our innovationstrategy,com interview database – spotlighting conversations with thought leaders, authors and Fortune 500 CEOs.

Eligibility:
A company or person entered into the Innovation Strategy Awards will be chosen based on actionable innovation tactics and must complete our enclosed survey to be eligible.

Let's Connect

To learn more about how Trend Hunter can support your specific needs, send us a note and a member of our team will be in touch.