Award Winner
Taras Malyshev & Petra O’Brien, Pizza Hut
Adaptive Innovation

As Head of New Business Innovation at Pizza Hut, Taras Malyshev brings over 16 years of experience driving growth across industries. He excels in creating growth pipelines, leading restructuring initiatives, and turning challenges into opportunities through agile strategy execution. Petra O’Brien, also leading innovation at Pizza Hut, focuses on uncovering new market opportunities and scaling innovations across the brand’s global markets. Together, Taras, Petra, and Pizza Hut received the 2024 Innovation Strategy award in the Adaptive Innovation category for their transformative leadership.

Special Achievement

Innovation Strategy Award Winner Taras Malyshev & Petra O’Brien

The Innovation Strategy Awards, part of this year's Future Festival World Summit 2024 event, honored top business tactics drawn from inspiring conversations with some of the world’s most renowned innovators and authors.

Adapting during times of chaos is a challenge for many of the world’s most successful brands. In addition to being adaptable and embracing creativity head-on, Pizza Hut’s tactic of Firefly Tests help to rapidly validate ideas, and allow innovation teams to make adjustments based on real-world feedback. This tactic emphasizes agility and ensures solutions are tested and refined in real time for better outcomes.

For more on our Innovation Strategy Awards and how your organization can enter to be nominated, visit InnovationStrategy.com.

Let's Connect

To learn more about how Trend Hunter can support your specific needs, send us a note and a member of our team will be in touch.