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Award Winner
Lee Barnsley, Reckitt
Opportunity Hunting

Committed to building a future where the consumer experience is less about commodity and all about emotional need states, Lee Barnsley is the Global Design Officer at Reckitt. He was the winner of an Innovation Strategy Award in the Opportunity Hunting category earlier this year for his “Outside Market Brainstorming” tactic that helps his team unlock new and unexpected opportunities by visualizing areas of opportunity outside their regular market.

Special Achievement

Innovation Strategy Award Winner Lee Barnsley

The second annual Innovation Strategy Awards took place during Future Festival World Summit 2023, recognizing outstanding business tactics derived from discussions with the world’s most inspiring innovators.

For Lee Barnsley, creating an innovative culture means defining your innovation approach. Freedom for exploration, embracing failures as learning opportunities, and encouraging open idea sharing are keys to success. While many brands can struggle to reach untapped demographics, Reckitt’s tactic of Brainstorming Outside of Your Market explores categories that the brand wouldn’t normally operate in. This practice helps identify consumer groups with purchasing barriers, allowing for more authentic and diverse brand experiences.

For more on our Innovation Strategy Awards and how your organization can enter to be nominated, visit InnovationStrategy.com.

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