Modern-Age Branding Tactics
Scott Scratten of Un-Marketing Discusses What Branding Means to Him (VIDEO)
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In the interview, Scratten delves into his own theories surrounding branding, one of them being that consumers are looking for an informal approach. In saying this, he means that "it's not about the logo, website or corporate identity." Branding, according to Scratten comes down to every single way that consumers interact with a specific company, and this includes both positive and negative experiences. To provide further context, Scratten offers one of his favorite examples, WestJet.
You can learn more about Scott Scratten by visiting his website.
References: unmarketing
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