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Exploring the Frontiers of Beauty Science

An Interview with Elisabeth Bouhadana
Grace Mahas
April 15th, 2024

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Cosmetics, Health, Lifestyle
Elisabeth Bouhadana, the Scientific Director of L'Oréal Paris Worldwide, graciously shares her insights into the fusion of science and beauty, revealing how innovation propels the industry forward. With a mission deeply rooted in making cutting-edge technology accessible to all, Bouhadana emphasizes the importance of diversity, safety, and efficacy in product development. Her insights offer a glimpse into the meticulous process behind creating products that cater to a global audience, embodying the ethos of L'Oréal Paris.

Could you introduce yourself and describe your role at L'Oréal Paris?

I'm Elisabeth Bouhadana, and as the Scientific Director, my primary mission is to bridge the gap between our laboratories' technological advancements and our marketing teams. This synergy ensures we offer products that are not only high-performing and safe but also accessible to everyone worldwide. Diversity and inclusivity are pillars of our approach, guiding us to understand and meet the varied needs of our global customer base.

What does innovation mean to you?

For me, innovation is the cornerstone of science. As a biochemist, I view innovation as more than just combining active ingredients; it's about delving deeper into the mechanisms of the skin to uncover new strategies for addressing universal beauty concerns. It's this foundational understanding, coupled with our team of 4,000 scientists, that enables us to innovate and tailor our products precisely.

How does your team generate new ideas?

Our process is quite comprehensive. We constantly receive updates from our advanced research teams and collaborate closely with the epi-skin team, which has pioneered reconstructed skin models. This collaboration is crucial for testing new actives without animal testing. Moreover, we gather insights from a global network of dermatologists to stay abreast of the most effective treatments and patient needs, which fuels our innovation pipeline.

Could you share any specific rituals for sparking creativity within your team?

Attending scientific congresses is one of our key rituals for inspiration. These events allow us to share our findings, learn from other disciplines, and potentially collaborate on new projects. It's this exposure to diverse expertise—from optical to biotech experts—that inspires our product development.

Looking ahead, how do you see L'Oréal Paris continuing to innovate and lead in the beauty industry?

Our future lies in adapting to the evolving needs of consumers and the changing environment. We aim to source actives more sustainably and ensure our products are highly effective and environmentally friendly. The essence of cosmetic innovation is empowering individuals to achieve their beauty aspirations in harmony with sustainable practices.
References: lorealparis