Purpose-Driven Decision Making
An Interview with Alison Leung, Head of Commercial Revenue Learning & Development, Shopify Canada
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Making the most out of Megatrends:
When you're thinking about the long term, it means you're thinking about the purpose and not just financial gain for your company. The purpose is: you know the customers, you serve your employees. And people get so much more jazzed when you're not just playing to win, but rather playing so that you can keep playing. I think it's also important to look beyond two to three years because I think a lot of businesses think about the quarter.
I think a Megatrend is really looking two to three years up to 100 years ahead, but when I think about marketing, and about marketing with an infinite mindset or a finite mindset, I really think the infinite mindset is going to prevail. What that means is you're doing what's right for society, not just for your for your P&L.
Megatrends and the New Generation:
The future generation or the current and growing generation of consumers, like my kids who are teenagers, are way more informed than I was at their age about the types of brands that they want to engage with and buy from and become advocates for. So that longer term view which hopefully is is more societal versus based on just profit is something I see.
It's something that's going to become super important in marketing and people are going to sniff it out when it's not something we're doing right now. Shopify is supporting indigenous entrepreneurship, and we have a team of indigenous entrepreneurs and our main goal is trying to build trust and support for this community.
It isn't about getting 1000 entrepreneurs to sign up because you that's good for business. We want to ask what can we do to help them. It's most important now because there's just a lot more scrutiny and a lot more thoughtfulness into the decisions you make, and it's hard to hide things that you're doing that aren't good for society. The really easy one is child labor, right? So if you're buying clothing from someone who uses factories that engage child labor, you can't hide that anymore, and hopefully, people are becoming more purpose driven.
References: youtube
