Ideas
Explore the world's #1 largest database of ideas and innovations, with 423,011 inspiring examples.
Trend Reports
Discover why 1,125 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 311,875 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,125 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 311,875 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 297,071 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,139 innovation strategy articles, keynote, videos and innovation tools.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 423,011 cutting edge ideas.

The Power of Curiosity

An Interview with Alicia Tsai, Founder of Aerangis
Jana Pijak
September 20th, 2022

Related Trend Reports

Cosmetics, Fashion, Health
A graduate of the Fashion Institute of Technology’s Cosmetics and Fragrance program in New York, Alicia Tsai has spent seven years working in fragrance development, learning from industry leaders and holding prominent roles within leading companies in the field. Alicia is gifted in the art of scent creation, a skill that was cultivated at a young age, with an innate ability to capture a memory through a complex, layered scent.

Originally from Taiwan, Alicia has called New York City home for the past 20 years, splitting her time between the City and Skaneateles in upstate New York, where she lives on a vineyard.

The Aerangis collection pays tribute to meaningful memories, both Alicia’s and her clients', capturing the essence of life’s moments through fragrance.

1. Tell us about yourself. When did you first know you were interested in the fragrance industry?

I’ve always been interested in fragrances and am very intrigued by scents; whether a night-fragrant flower, the concrete aroma on the street after the afternoon rain, or my mother’s scented skin care products, I always relate my memories to scents. As a kid, I didn’t think of it as a career path, but when I attended the Fashion Institute of Technology, it not only widened my understanding of cosmetics and fragrance but also guided me into this profession.

2. How do you / your team generate new ideas?

We try to tell ourselves not to take anything for granted, forcing us to look at the everyday moment or events with a new sense of curiosity. And curiosity is what generates questions we want answers to, and that’s where new ideas come to save the day. It’s easier said than done, and we are still learning as we go.

3. Do you have any specific rituals for resetting creativity?

Walk away from the desk, take a walk, stretch, or even meditate, just to get my mind out of the work bubble. A simple break does wonders to help me look at the same projects with a fresher set of eyes.

4. How do you identify trends? What resources do you use to spot trends and consumer insights within your industry?

I follow some of the major industry journals to keep up with the industry leaders, but I also believe that we are at a time and age where consumers have the power to change the direction of trends by posting content on social media. So I think it is worthwhile to devote some time to social media platforms mindfully and utilize user-generated content as a part of trend forecasting.

5. What is the biggest challenge you face when innovating within your field?

As a small and young company, it is challenging to find the support and resources we need. Especially in the sustainability sector. As much as the industry is adapting and making an effort to be aware of environmental issues, we often find it challenging to find resources to support our ideas.

6. Has there ever been an instance where another industry has influenced your work?

Yes, as a matter of fact, always! We consistently learn from the food and beverage and the hospitality industries. Even though the offerings (or the service) are very often different, the consumers look for the same sensorial experience and satisfaction. And that is always a good intel for us to update or improve our own products.

7. What makes an innovative work culture? How do you create a culture of innovation?

A very open mindset and willingness to fail. It is the company’s responsibility to provide a safe space and encourage new ideas, even if they sound far-fetched or hard to achieve.

8. Looking to the future, how will your brand continue to be a leader in innovation?

It is our commitment to stay true to our brand DNA – embracing our heritage, preserving craftsmanship from artisans, and storytelling through our products – and bring back the basic human touch in every part of our product creation. This helps us stay grounded and know our core values, but at the same time, it gives us the freedom to continue to evolve, innovate, and better ourselves.
References: aerangis