Award Winner
Holly Sharp, Instinct
Ability to Change

Holly Sharp is Innovation Sr. Manager at Instinct, a consumer insights and innovation consultancy helping brands understand what shoppers actually want. Her team blends consumer panels, desk research, and real-time e-commerce scans to zero in on what matters. In 2025, Holly received the Innovation Strategy award in the Ability to Change category, recognizing her team's ability to maintain momentum from ideation to execution.

Special Achievement

Innovation Strategy Award Winner Holly Sharp

The Innovation Strategy Awards, part of Future Festival World Summit 2025, honored leaders who've built repeatable systems for turning ideas into results. Winners were selected from inspiring conversations with some of the world's most renowned innovators.

Holly's tactic of an Always-On Innovation Office allows Instinct to keep improvements moving so good ideas don't stall between meetings. This approach creates sustained momentum and ensures breakthroughs make it from whiteboard to market. Read the full interview to learn how Holly and her team put this into practice.

For more on our Innovation Strategy Awards and how your organization can enter to be nominated, visit InnovationStrategy.com.

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