Award Winner
Garnet McElree, LMNO
Infectious Messaging

Garnet McElree is Chief Inspiration Officer & Creative Strategist at LMNO, a creative agency that helps brands tell stories that stick. His approach combines structured brainstorming with playful experimentation to surface bolder ideas. In 2025, Garnet received the Innovation Strategy award in the Infectious Messaging category, recognizing his ability to create narratives that resonate and spread.

Special Achievement

Innovation Strategy Award Winner Garnet McElree

The Innovation Strategy Awards, part of Future Festival World Summit 2025, honored leaders who've built repeatable systems for turning ideas into results. Winners were selected from inspiring conversations with some of the world's most renowned innovators.

Garnet's tactic of quantity-first brainstorming with structured play allows LMNO to ensure every voice is heard while creating space for experimentation. Short work sprints followed by intentional cool-off time let the strongest stories surface naturally. Read the full interview to learn how Garnet and his team put this into practice.

For more on our Innovation Strategy Awards and how your organization can enter to be nominated, visit InnovationStrategy.com.

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