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Award Winner
Doug Werner, Amazon Web Services
Adaptive Innovation

An experienced leader with a data-driven and strategic mindset, Doug Werner is the Head of Business Innovation at Amazon Web Services (AWS). He was the winner of an Innovation Strategy Award in the Adaptive Innovation category earlier this year for his “Customer 360 Approach” to innovation. With this tactic, Doug and his team leverage cross-industry trends and consumer insights to address supply chain disruptions and enhance visibility. This proved successful during the recent pandemic, where they created solutions that enabled companies, regardless of industry, to better grasp their situation while improving supply chain efficiency.

Special Achievement

Innovation Strategy Award Winner Doug Werner

The second annual Innovation Strategy Awards were hosted at Future Festival World Summit 2023, celebrating remarkable business tactics sourced from conversations with some of the world’s most renowned innovators.

Adapting during times of uncertainty and chaos is a difficult feat for many brands and Doug Warner’s Customer 360 approach illustrates the power of Listening to Your Consumers. The tactic stresses that understanding the root of problems is the key to solving them. When met with unprecedented shifts during the pandemic, Amazon Web Services (AWS) was able to identify broader industry trends to provide solutions applicable across different sectors, ultimately catering to more diverse audiences more authentically.

For more on our Innovation Strategy Awards and how your organization can enter to be nominated, visit InnovationStrategy.com.

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