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Understanding Gen X

Armida Ascano Explores Gen X in this Innovation eLearning Series
Grace Mahas
March 23rd, 2023

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As the forgotten generation, Generation X often gets overlooked, despite being born between two large, highly discussed generations. The third Micro-Generations Matrix module at Trend Hunter focuses on Gen X trends and breaks this generation into two segments to better understand their needs and impact. With an age range of 45 to 53, Generation X is at a prime age for impacting business trends. However, Gen X trends vary across these two Micro-Generations. Their shared experiences as former latchkey kids have different results in terms of how they view family, and their view of the dot-com bubble bursting has created varied approaches to work-life balance.

Financial Considerations for Gen X

Despite their hard work, many Gen Xers still have small debts and have not contributed much to their retirement funds. To help address this, Trend Hunter's Micro Saving insight focuses on apps and services that allow this generation to enjoy the fruits of their labor and pay off any outstanding debts. By understanding the unique financial challenges that Gen X faces, businesses can tailor their products and services to better serve this demographic and improve their financial well-being.

Utilizing Gen X's Unique Qualities in the Workplace

In addition to financial considerations, it's important to understand the unique qualities of Generation X in the workplace. They have a rebellious nature that organizations can utilize to boost their employees' sense of accomplishment and drive innovation. With their strong work ethic and independent streak, Gen Xers can be valuable assets to businesses that foster an environment of creativity and collaboration.

To better understand and apply insights on Gen X trends, businesses can take Trend Hunter's full course, which provides a deeper dive into the Micro-Generations and their impact on the modern-day consumer. Understanding the nuances of Gen X is crucial for businesses looking to improve their bottom line and strengthen their connection to consumers. By recognizing the unique qualities of each Micro-Generation, companies can tailor their products and services to better serve this important demographic.

For more information on Gen X trends, download Trend Hunter's Free >2023 Trend Report.
References: youtube