The Future of Convenience
- Sean Watson Explores Streamlining for Success: The Six Cues of Convenience
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The Six Cues of Convenience
Watson begins by breaking down the Six Cues of Convenience, which represent the consumer pressures that drive the need for hyper-convenience:
1. Time
2. Automation & Self-Service
3. Gamification
4. Access
5. Simplification
6. Lifestyle & Enjoyment
Gamification
One of the cues Watson covers in detail is gamification, which is the use of game-like elements in non-game contexts to make everyday tasks more engaging and enjoyable. Examples of gamified products and experiences are popping up in a variety of industries. The Gamified Stay trend in the hospitality industry involves incorporating gaming and entertainment into the guest experience, while the Gamified Retail trend highlights the use of gamification in shopping and exercise experiences.
Automation & Self-Service
Another cue that Watson explores is Automation & Self-Service, which includes technologies that save time and reduce costs for businesses while also providing convenience for consumers. One example of this is the Unstaffed Convenience trend, which is changing the way we purchase goods and services and even how we dine.
In conclusion, the Six Cues of Convenience are driving a transformation in the way we live and work. Brands must adapt to meet the demands of a consumer base that is constantly strapped for time. By embracing innovative products and services that cater to the Six Cues, businesses can stay ahead of the curve and continue to succeed in a rapidly changing marketplace.
For a deeper understanding of the future of convenience, check out Trend Hunter's Free >2023 Trend Report.
References: youtube