Mindful Consumption

Trend Hunter's newest Now Trending series, Mindful Consumption, covers the lastest trends in lifestyle and wellness. This video examines how consumer attitudes are shifting to focus on holistic health and mindfulness through the insights: Unwind Teas, Edible Retinol, and Imperfect Produce.

Unwind Teas is an insight that taps many consumers' growing interest in the wellness industry with a new type of nightcap that's alcohol-free. These "sleepytime" beverages are crafted with calming ingredients and offer an alternative to alcohol-based nightcaps.

In the realm of skincare, we see a rise in holistic solutions, particularly with Millennial and Gen Z consumers who are more wellness-focused. Specifically, these individuals are looking for products that promote health from within with the insight Edible Retinol. Retinol, a common acne-fighting ingredient with anti-aging benefits, has been adapted to be ingested orally for inside-out benefits.

Lastly, amid the cost of living crisis, many consumers are looking for ways to reduce their spending without sacrificing their quality of life. As a result, many are turning to brands offering discounted fruits and vegetables with minor imperfections. These items, which are perfectly good for consumption, provide consumers with a mindful way to support local farms and save money on groceries.

In conclusion, Trend Hunter's Mindful Consumption series explores how consumers are prioritizing holistic wellness through mindful practices. From unwinding with non-alcoholic teas to ingestible skincare solutions and supporting sustainable food sources, these trends reflect a shift towards well-being that extends beyond just physical health.

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