Leisure & Fun

The most recent video in Trend Hunter's Now Trending video series covers Leisure and Fun spaces, detailing how this intersection is shaping the market and influencing consumer purchasing patterns. Whether through innovative gaming devices, emerging beverage choices, or advancements in self-care products, staying attuned to what brings joy and satisfaction to consumers can drive engagement and brand loyalty.

This installment explores topics such as the Clamshell Resurgence in the gaming industry, pointing to consumer desire for nostalgia-informed products. Devices like AYANEO's 'AYANEO Flip' and the Anbernic RG35XXSP merge nostalgic design with contemporary features, appealing to traditional gamers and those seeking high-tech entertainment.

In the beverage space, Bubble-Free Booze explores how Gen Z is driving a shift away from carbonated drinks towards smoother, non-bubbly options. Aligning with modern health trends and consumer preferences, brands like Happy Thursday and Mom Water lead this trend with cleaner, fruit-infused beverages catering to conscious consumers.

Finally, reflecting a consumer interest in self-care, there is increasing interest in scalp care as part of a broader preventive health approach. Scalp Microbiome highlights products such as Act+Acre’s Cold Pressed Stem Cell Shampoo and VOESH’s Crystal Clear Cleansing Soap. Both products address scalp health, reflecting a growing trend towards holistic self-care and clean beauty.

To learn more about Leisure & Fun trends, download Trend Hunter’s 2024 Trend Report.