Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,765 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,886 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,886 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,765 cutting edge ideas.

How to Market Authentically

- Trend Hunter's Innovation eLearning Series Explores Marketing in the Crisis of Authenticity
Grace Mahas
March 2nd, 2023

Related Trend Reports

Tech
play_circle
We live in a world where trust in brand messaging has been diminished due to false advertising and an influx of false information online. In the past, consumers relied on peer reviews and influencers as sources of truth, but now these methods have become questionable and unreliable. In response to this crisis of authenticity, it is essential for brands to adjust their marketing tactics and messaging in order to connect with consumers who are searching for authenticity.

In this article, Trend Hunter’s SVP of Client Success, Gil Haddi, outlines the three biggest marketing tactics that any brand can use to build trust in the eyes of consumers. The modules of Co-Branded Influence, Instant Gratification and AI Engagement offer solutions for adapting brand messaging to the challenges of today's market.

The first tactic, Co-Branded Influence, involves partnering with a well-respected brand or influencer to promote your product. When a trusted brand or influencer endorses a product, it gives the product an air of credibility and legitimacy. For example, a clothing brand could partner with a celebrity to promote their latest collection. Consumers are more likely to trust a product when it is endorsed by someone they admire or trust.

Instant Gratification is the second tactic, and it's all about providing immediate value to the consumer. With today's fast-paced lifestyle, consumers want products and services that offer immediate results. Brands can offer free trials, demo products or instant access to digital content to give consumers a taste of what the product has to offer. This helps build trust by demonstrating the product's value to the consumer and giving them a sense of what they can expect from the product.

Finally, AI Engagement is the third tactic. This involves using artificial intelligence to provide personalized and engaging experiences for consumers. For example, chatbots that can answer questions and provide recommendations based on a customer's previous interactions with the brand. AI can also be used to personalize the customer experience by offering personalized recommendations, reminders and even birthday messages. AI engagement helps build trust by providing a more human-like experience, which in turn makes consumers feel more connected to the brand.

In conclusion, the crisis of authenticity has created a challenging environment for brands to connect with consumers. However, with the right tactics, brands can overcome this challenge and build trust with their target audience. By partnering with well-respected brands or influencers, providing instant gratification, and using AI to engage with customers, brands can differentiate themselves from the competition and build a loyal customer base.

So if you want to be ahead of the curve and stand out in a market that is becoming increasingly cluttered with false information, then take Trend Hunter's full course on marketing and the crisis of authenticity.

For more information on marketing authentically, check out Trend Hunter's Free 2023 Trend Report.
References: youtube, futuristu