Ideas
Explore the world's #1 largest database of ideas and innovations, with 430,215 inspiring examples.
Trend Reports
Discover why 1,153 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 331,585 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,153 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 331,585 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 310,266 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,153 innovation strategy articles, keynote, videos and innovation tools.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 430,215 cutting edge ideas.

4 Post-Pandemic CPG Trends Currently Changing the Industry

Niko Pajkovic
December 21st, 2022
As we gain space from the pandemic, which massively disrupted global trade and productivity, CPG companies have been confronted by a new operational reality. They have, in large part, been forced to reimagine how they create and package products, who they partner with, how much inventory they carry, and how they can rebuild pre-pandemic customer relationships.

As a result, CPG brands and their manufacturing partners are pivoting to embrace trends in sustainability and adaptability. Rather than viewing the implementation of these trends as burdensome to their business, these brands have realized that sustainability and adaptability can be leveraged to optimize operations, improve product quality and safety, and win back consumer trust.

For this article, we’ve organized four key adaptability-focused trends within the beauty and food space, all of which have emerged since the pandemic.

Zero-Waste Cosmetic

Customers are becoming more conscious of how their lifestyle choices affect the environment and how businesses across all sectors are hastening problems like pollution and climate change. As a result, they are asking that their favorite brands take responsibility for their environmental impacts, and alter their operational practices in such a way that it empowers them, as customers, to contribute to curbing the effects of climate change.

Trend Hunter’s insight, ‘Zero-Waste Cosmetic,’ examines the trend within the beauty industry toward developing zero-waste products, packaging, and/or production processes. For example, brands like Lush, The Body Shop, and Aesop are all making moves to reduce waste in their supply chains and ensure they are not only meeting consumer demand but also setting the bar high for other cosmetics companies in the industry.

In the coming years, as consumers expect sustainability from companies, zero-waste production will become increasingly common.

Seafood Sustainability

Seafood has one of the largest food miles per pound of any animal and is often tied to over-fishing practices. Because of this, indulging in this cuisine has notable environmental and ethical downsides. In an effort to combat this, a number of small seafood delivery start-ups have begun making sustainable seafood more accessible via direct-to-consumer platforms.

Trend Hunter’s insight ‘Seafood Sustainability’ capture this emerging trend by highlighting companies that bypass third-party retailers to offer customer direct access to sustainability-sourced seafood.

Pre-Packed Eatery

To maintain business during the pandemic, many restaurants quickly adapted their business models and entered the CPG space by creating pre-packaged meal kits. And although nearly all COVID-related dining restrictions have been lifted around the world, this new CPG trend has continued on.

Trend Hunter’s insight ‘Pre-Packed Eatery’ explores this new phenomenon and highlights the way in which a number of restaurant businesses survived crises through innovation and adaptability.

Private Label Expansion

Due to the dining restrictions and broader economic woes caused by the pandemic, consumers began turning to private-label purchasing from larger grocers and retailers.

Trend Hunter’s insight, ‘Private Label Expansion,’ examines how this trend has only gained momentum in the wake of the pandemic. Today, major retailers like Walmart, Loblaws and Kroger are offering private-label collections of standard food items. For consumers, these private-label offerings provide them with a cost-effective option for shopping for their favorite groceries. Meanwhile, it provides businesses with a useful tool for integrating consumers into their shopping ecosystems.

Takeaways

Ultimately, CPG companies recognize that in a post-pandemic world, sustainability and adaptation must be wholeheartedly embraced. Rather than struggle against these changes, more companies have appeared to realize that sustainability and flexibility can be used to streamline operations, increase product quality and safety, and reestablish consumer confidence to pre-pandemic levels.

For more CPG industry insights, check out Trend Hunter’s free 2023 Trend Report.
References: trendreports